Experience

ADNEC Services

• United Arab Emirates
• Events Services
• 1 - 100 Employee

• Freelance Marketing Consultant

  • Jun 2022 - Present

  Overall responsibility for developing and managing event marketing campaigns. Including the management of internal telesales resource and external social media and PR agencies. Overall responsibility for developing and managing event marketing campaigns. Including the management of internal telesales resource and external social media and PR agencies.



Smart Education LLC

• United Arab Emirates
• Education Management
• 1 - 100 Employee

• Marketing Manager

  • Jun 2019 - Dec 2021

  Overall responsibility for marketing Smart Education, Alpha Publishing and Edu Lighthouse brands to a global marketplace. Key Achievements:• Redesigned Alpha Publishing and Smart Education websites.• Managed external event and sponsorship activity.• Designed and project managed website build for Edu Lighthouse business. • Created a targeted CRM for client and prospect data. • Developed a series of industry webinars for brand awareness and lead development. • Worked with the Business Development team and external partners to develop marketing strategies of our international markets, including, LATAM, Asia and MENA. • In partnership with an external supplier created the launch campaign for a new AI educational platform. • Implemented and managed monthly company meetings to improve internal communication.



The Economist

• Business Content

• Marketing Manager

  • Nov 2017 - Jun 2019

  Working in the events team promoting a range of custom and annual events. Key responsibilities include recruitment and management of Dubai based telesales team. Working in the events team promoting a range of custom and annual events. Key responsibilities include recruitment and management of Dubai based telesales team.



Desert River

• United Arab Emirates
• Events Services
• 1 - 100 Employee

• Freelance Marketing Consultant

  • Mar 2015 - Nov 2017

  Worked as a Marketing Consultant at Desert River, an event rentals company with a consumer eCommerce site. Overall responsibly to manage all marketing activity across the rentals, corporate sales and eCommerce site. During my time at Desert River I rebranded and launched all three business websites (eCommerce webshop, rentals and business sales sites). I also set up additional social media channels and online advertising campaigns. I initiated email marketing campaigns and updated the monthly news bite campaign.



Olive Group

• Advertising Services

• Global Marketing Manager

  • Oct 2011 - Mar 2015

  Working at Corporate level I had the overall responsibly for planning, implementing and measuring the global marketing strategy across all business brands; including Restrata, Stirling Group and Olive Group.Achievements Developed and launched the corporate websites for each business Working with the board co-ordinated the launch of the Restrata business, including brand development, internal and external communication plan Working with the board managed the internal and external communications for the acquisition of Stirling Group Planned and executed the joint promotion activity between the Restrata business and it's technology partners Standardised and managed the group marketing budget Co-ordinated the marketing teams activity between each business



MEED

• India
• Design Services
• 1 - 100 Employee

• Head of Event Marketing

  • Oct 2007 - Jun 2011

  Overall responsibility for event marketing, telesales and customer service teams. Achievements • Developed new processes for tracking telesales activity, ensuring key KPI’s are achieved • Established strategic external partners ensuring optimum brand exposure is achieved within the market place• Successfully managed annual marketing budget year on year, ensuring saving without compromising end revenue targets • Organised focus groups to brainstorm improvements to the customer experience and manage the implementation • Produced and maintained a series of best practice processes Responsibilities • Recruitment, carried out appraisals and the coaching and mentoring of team members• Managed PR activity across the department, building partnerships with PR agencies within Middle East region • Quality controlled all promotional pieces to guarantee they reflect the product and brand image• Worked with management and finance teams to set budgets, pricing strategies and ensure P&L accounts were complete and accurate • Negotiated with external suppliers to ensure best possible service and prices • Managed database build, working with internationally based departments and external supplier• Worked with the digital team to create a brief and test new website suppliers• Managed in-house designer, developing and implementing a pricing strategy and work flow process• Oversaw Award Division marketing, acting as a sounding board for brainstorming and activity management• Managed Head of Telesales offering guidance and support when necessary, particularly around resourcing, best practice and people management



Informa

• Croatia
• IT Services and IT Consulting
• 1 - 100 Employee

• Senior Marketing Manager

  • Nov 2006 - Oct 2007

  Achievements • Managed the web marketing team. Worked with them to develop new ideas in order to create a more customer focused site. Also to research and test additional online functions to be integrating into the overall marketing strategy• Implemented testing process for new marketing methods and designsResponsibilities • Formulated and executed strategic marketing plans for events, ensuring they achieve revenue targets within budget.• Mentor to junior team members making use of previous experience and management skills• Carry out detailed past event analysis to ensure understanding for the markets and to maximise event growth • Work with event producers in order to generate commercially driven marketing material across all channels• Managed key account and telesales activity for each event, creating briefs and selecting appropriate targeted lists• Managed marketing budget for each event and closing within a set period, after carrying post event analysis

• Senior Marketing Manager

  • Apr 2005 - Nov 2006

  Achievements • Organised and monitored the external circulation/audit contract: Controlled the handover of information and also provided the senior management with progress reports• Developed a profiling process of existing and new customers to analysis market changes and product development opportunities • Developed and implemented new direct marketing strategies for flagging titles, working with production, distribution and editorial• Collaborated with the legal and finance division looking at best practice models for customer services, telesales and key accounts activity, database management and systems testing• Created cross selling partnerships both internally and externally which resulted in targeted promotions, increased customer understanding and new revenue streamsResponsibilities • Managed the performance and results of the insurance and banking marketing team: Includes recruitment, training and appraisals. Ran monthly divisional marketing meetings, to encourage shared ideas and joint initiatives • Coordinated telesales activity: Setting work load, monitoring progress and conversion rates • Supported key account and renewal teams: Advising, planning and organising marketing activity • Key contact for the overseas offices: Communicated company/industry developments, organised UK marketing activity for each regional office. Managed US Marketing Executive • Drove new subscription acquisition and volume targets, working towards new sub revenue target and year end volume target figure• Set and managed marketing budget

• Far East Marketing Manager

  • Nov 2003 - Apr 2005

  Achievements • Budgeted, planned and implemented a relocation campaign from Hong Kong to Singapore within a month• Managed the annual marketing spend within budget, whilst exceeding revenue targets • Implemented new marketing strategies, considering not only alternative methods of promotion but also the direct marketing messages to fit cultural differences. Responsibilities • Marketed the whole divisions portfolio to Asia for new acquisitions of all products within portfolio• Interacted with the UK office, i.e. reporting results and communicating the needs of a satellite office • Organised contra deals and attending industry related events • Built contacts within other Informa companies based in Asia, which lead to partnership in joint activities

• Marketing Manager

  • Oct 1999 - Nov 2003

  Working within Informa Professional legal and insurance publishing departments. Starting as Senior Marketing Executive to Marketing Manager.