Topline Score

Bio

Generated by
Topline AI

5.0

/5.0
/ Based on 2 ratings
  • (2)
  • (0)
  • (0)
  • (0)
  • (0)

Filter reviews by:

You need to have a working account to view this content. Click here to join now
Sandra Anglin - Caldwell, MBA, CPA

Betty Serfass is a highly intelligent, articulate, and creative person. We studied together as cohorts and team members in the Drexel Executive MBA program. I found Betty to be a great relationship builder. She is hard working, very organized, and contributed significantly to our team learning experiences. I would recommend Betty for any role where she can use her excellent leadership, communications, and business skills.

Megan York Parker

I had a wonderful, collaborative relationship with Betty during her time at K. Hovnanian. As our client point of contact, Betty was in touch at all hours, working through assorted marketing initiatives – making sure that they were done right and completed on deadline. She’s responsive, knowledgeable and an extremely kind person. I would love to work with Betty in the future.

0

/5.0
/ Based on 0 ratings
  • (0)
  • (0)
  • (0)
  • (0)
  • (0)

Filter reviews by:

No reviews to display There are currently no reviews available.
You need to have a working account to view this content. Click here to join now

Experience

    • United States
    • Real Estate
    • 1 - 100 Employee
    • Community Sales Manager
      • Jul 2020 - Present
    • United States
    • Construction
    • 700 & Above Employee
    • Sales Representative
      • Jun 2017 - Jul 2020
    • United States
    • Construction
    • 700 & Above Employee
    • Sales & Marketing Representative
      • Dec 2009 - Jan 2016

      Ryan Homes, South Jersey Division Sales & Marketing Representative Responsible for reaching floating sales quotas while maintaining excellent customer relations. Develop and implement marketing plans for assigned community based on marketing research and findings. Manage all events, direct mail, email, and communications with prospects. Required customer satisfaction surveys provided by clients have yielded 100% willing to recommend. Finished 2012 & 2013 as one of the top sales producers in company. Awarded 2012 & 2013 MVP. Inducted into Ryan Homes President's Club 2013 for overall outstanding sales and customer service. Awarded Builders League of South Jersey MAME Award in 2013 for most units sold and Salesperson of the Year. Show less

    • Marketing Manager
      • Sep 2006 - Nov 2008

      Was responsible for working within timelines of residential development projects within the Delaware Valley Division, which included up to 17 unique communities simultaneously. Prepared, developed, and implemented marketing plans in cooperation with business unit and community management to generate traffic: grand openings of new communities, model openings, and special events. Coordinated all divisional direct market campaigns. Successfully orchestrated marketing plans resulting in increased traffic to generate sales. Grand opening and model events yielded up to 12 home sales, and most recent special event resulted in 4 home sales in today's challenging market. High degree of vendor management.Many communities in Division recognized by local builder associations with annual marketing awards.Maintained web site for Division communities, which proved to help drive Internet traffic to the sales office. Awarded “2006 Office Associate of the Year” Show less

    • Sr. Land Acquisition Analyst
      • Jul 2004 - Sep 2006

      Responsible for providing timely and accurate marketing and financial analyses with regard to possible land purchases for residential development. Researched, analyzed, prepared and presented financial proformas and competitive market information. Worked closely with the due diligence team to ascertain financial feasibility of land purchases and development projects. Knowledge of analyzing key competition, approvals process, zoning, construction and land development, as well as all related in-house overhead costs essential.Awarded " 2003 Office Rookie of the Year" Show less

    • Marketing Manager
      • Jan 2002 - Feb 2003

      Responsible for coordinating projects between national marketing program, the company, and its participating client members. Implemented other marketing activities associated with corporate goals and strategies. Completely overhauled the internal marketing program with President and Senior Vice President, implementing new marketing strategies and procedures that resulted in increasing membership from 30 to 118 while reducing costs. Provided technical assistance to clients when needed, increasing customer satisfaction. Designed and developed monthly promotional marketing materials and company advertising; coordinated all direct mail campaigns with independently owned automotive repair shops in national marketing program. More than tripled client participation of direct mail campaigns with shops by creating awareness, selling the benefits, and providing realistic expectations. Coordinated two annual trade shows with approximately 30 product suppliers, three monthly regional meetings, promotions, approximately eight training clinic offerings throughout the year; client consignments, and promotional prize inventory. Maintained all related database records including development of a new billing system for members in the national marketing program. Show less

    • United States
    • 100 - 200 Employee
    • Educational Technology Associate
      • 1996 - 2002

      Directed all computer center activities for middle school on a yearly schedule. Aggressively marketed the benefits of technology by developing and recommending projects to teachers that aligned software applications, such as MS Excel, Word, and PowerPoint, with curricula. This generated a schedule backlog of up to six weeks by the end of the first year. Additionally subject areas such as art and science were added to the mix that enhanced instruction with successful computer projects. Developed and presented workshops to teachers to enhance technology skills. Show less

Education

  • Drexel University's LeBow College of Business
    MBA
    2006 - 2008

Community

You need to have a working account to view this content. Click here to join now