Experience

TAXCO PRODUCE INC

• United States
• Food and Beverage Services
• 1 - 100 Employee

• Buyer

  • Jun 2022 - Present

  - Building long-term supplier relationships with over 50 vendors to establish product quality and competitive pricing. - Maintaining relationships with major vendors including Frito Lay, PepsiCo, Tapatio, Cacique, and Karat Packaging. - Defining strategy and executing assortment for dairy, grocery, frozen and bakery categories through sourcing global resources/suppliers. - Maintaining full documentation and records of all purchasing activities for over 890 commodity and disposable items. - Analyzing sales records and trends as well as anticipating consumer buying patterns to determine inventory needs. - Creating 25+ purchase orders per week, monitoring stock levels, verifying purchase requisitions, and expediting orders. - Managing stock levels through direct communication with key business departments to maximize full-price selling. - Analyzing commodity categories and dairy market trends to identify potential suppliers and maximize profit margins. - Developing a cost-effective purchasing strategy by consolidating disposable products from 7+ vendors to 4. - Maintaining existing vendor relationships and growing vendor base by 11% to build competitive pricing opportunities. - Managing key item stock levels for top commodity accounts of $24M while improving warehouse operation procedures. - Training and communicating current category knowledge to ensure the sales team was fully educated on season strategies. - Communicating company-set KPIs as well as identifying strategies to ensure performance standards are met. - Implementing business action plans in collaboration with the operations manager to increase profit margin for each product category. Show less



The Kind Cookie Club

• Mexico City Metropolitan Area

• Founder

  • May 2020 - Feb 2022

  - Launched business and grew to lead a 2-person team and developed a work manual to maximize production efficiency. - Managed divisional marketing, cross-branding collaboration, and product development to achieve a 10% sales increase. - Featured as top cookies in Mexico City in Vogue MX, Time-Out Mexico and other food and gastronomy publications. - Established strong partnerships with food content creators and businesses that led to a strong customer loyalty base. - Developed a production strategy to increase cookie dough storage and decrease pre-baking production time to save costs. - Opened and managed a cookie workshop 5 months prior to closing where all orders were produced and baked. - Implemented a technology solution to streamline order placements via WhatsApp resulting in a 5% increase in sales. - Managed a contact list of over 600 customers via WhatsApp to receive orders and communicate limited edition flavors. - Expanded from 4 flavors to 12 seasonal options and collaborated with retailers to create cross-promotional campaigns. - Managed P&L and sales reports to maintain steady growth as well as to further scale production and equipment needed. - Researched, locally sourced, and negotiated ingredients to improve quality, enhance flavor profiles, and decrease costs. Show less



AMCO (America Movil Content Media)

• Mexico City Area, Mexico

• Social Media Manager

  • Mar 2015 - May 2017

  - Marketing a music streaming platform available throughout Latin American countries by managing social media. - Contributing to the marketing team to centralize all social media efforts in Mexico to maintain a consistent brand. - Oversaw preparation of marketing copy, images, videos, and collateral for use across Facebook, Instagram, and Twitter. - Supporting brand messaging and marketing to meet/exceed regional KPIs for Mexico and 16 LATAM countries. - Worked closely with CRM team which provided reports of key metrics to improve the effectiveness of marketing efforts. - Directed activities of external agencies to develop, plan, and implement successful content communication strategies. - Coordinated giveaways to concerts as well as organized meet and greets in Mexico City and other states within Mexico. - Generated sponsorships with record labels like Sony Music and Warner Music to enhance marketing objectives. - Developed communication campaigns for major music festivals in Mexico City as well as for the Latin Grammy's. - Oversaw content calendar and day-to-day management of social media copywriting, scheduling, and posting. - Built and maintained relationships with record labels and artist managers as well as with social media communities. - Collaborated with a team to devise content strategy, engage target audiences, and develop unique digital content. Show less



Anderson Digital, LLC

• United States
• Movies, Videos, and Sound
• 1 - 100 Employee

• Marketing Assistant

  • Oct 2012 - Jan 2014

  - Assisted the Marketing Director and Managing Partner during the transition from physical to digital for film and TV. - Supported and coordinated efforts for the digitizing of video assets as well as future distribution to OTT platforms. - Oversaw the correct delivery format of movies and TV shows from filmmakers/producers to digital platforms. - Supported marketing digital efforts for iTunes (now Apple TV), Amazon Video (now Prime Video), Netflix, and Hulu. - Managed metadata for more than 5000 films and TV show content to accurately deliver with digital content files. - Assisted in creating sales presentations for upcoming releases and analyzed sales reports to adjust marketing strategy. - Created and distributed e-mails as well as direct marketing packages for all distribution platforms to increase awareness. Show less



Nordstrom

• United States
• Retail
• 700 & Above Employee

• Retail Sales Specialist

  • Oct 2004 - Oct 2005