Experience

Accent Group Limited

• Australia
• Retail
• 700 & Above Employee

• Head of Data & Martech Solutions

  • Sep 2022 - Present

• Head of Data & Analytics

  • Aug 2020 - Sep 2022



Empirics

• Australia
• Information Technology & Services
• 1 - 100 Employee

• Data Insights Manager

  • Nov 2018 - Aug 2019



Link Group (LNK)

• Australia
• Financial Services
• 700 & Above Employee

• Manager Reporting & Analytics

  • Nov 2016 - Nov 2018

• BI Consulting Team Lead

  • Feb 2015 - Nov 2016

  Management of a team of BI Consultants and Reporting Analysts to deliver strong and outstanding services to clients in the area of analytics and reporting.Continuous improvements in service delivery processes, client engagements activities and value add analytics.Leadership and mentoring, client management, manage team priorities and SLAs.



Superpartners

• Australia
• Financial Services
• 200 - 300 Employee

• Analytical CRM Delivery Team Lead

  • Nov 2013 - Jan 2015

  Delivery of Unica based campaign and analytics services to internal and external clients within the superannuation industry. Management of a small team of business analysts responsible for user training and capability uplift, change requests, upgrades & enhancements and data analysis. Delivery of Unica based campaign and analytics services to internal and external clients within the superannuation industry. Management of a small team of business analysts responsible for user training and capability uplift, change requests, upgrades & enhancements and data analysis.



Superpartners

• Australia
• Financial Services
• 200 - 300 Employee

• BI Business Analyst

  • Jan 2012 - Mar 2013

  - BI data integration platform: Business SME responsible for gathering data sourcing requirements, data mapping validation and testing.- Unica (Campaign & PredictiveInsight): Business SME on the implementation of Unica and Application Business Owner responsible for setting up of the new analytical services and function at Superpartners for internal and external clients.

• Strategic Marketing Analyst

  • Jun 2010 - Jan 2012

  Development of marketing and campaign plans identifying strategic opportunities to increase usage and penetration of superannuation products and services. Data analysis, customer segmentation, customer value propositions, member and employer lifecycles and campaign analysis/reporting.



Young & Rubicam Group

• Advertising Services
• 300 - 400 Employee

• Data & Reporting Business Analyst (Team Leader)

  • Apr 2008 - Jun 2010

  Support Ford's database driven marketing activity including the flawless execution of all direct marketing campaigns using SAS EG. Client management to understand business and marketing objectives in order to formulate data requests and report/analysis requirements. Support Ford's SAP CRM system implementation project as business SME during requirements, solution development, planning and UAT. Provide a portfolio of reports and marketing analysis to business users. Support Ford's database driven marketing activity including the flawless execution of all direct marketing campaigns using SAS EG. Client management to understand business and marketing objectives in order to formulate data requests and report/analysis requirements. Support Ford's SAP CRM system implementation project as business SME during requirements, solution development, planning and UAT. Provide a portfolio of reports and marketing analysis to business users.



Telstra

• Australia
• Telecommunications
• 700 & Above Employee

• Campaign Consultant (Data & Marketing Analyst)

  • Jun 2007 - Apr 2008

  Campaign build to deliver accurate leads based on target market specifications. Stakeholder and portfolio management to gather requirements, provide recommendations and continual improvement of campaign strategy design and technical build. Pre and post campaign analysis. Campaign build to deliver accurate leads based on target market specifications. Stakeholder and portfolio management to gather requirements, provide recommendations and continual improvement of campaign strategy design and technical build. Pre and post campaign analysis.



The Age Company Ltd

• Melbourne, Australia

• Marketing Analyst

  • Apr 2006 - May 2007

  Performance reporting to identify and investigate trends, growth, segmentations, issues & causes to service subscriptions and advertising marketing. Provide advice and recommendations on development of campaign strategies. Ensure data integrity across multiple systems for accurate data capture processes, reports and analysis. Involvement in the facilitation of data collection and management for cross organisational marketing activities. Performance reporting to identify and investigate trends, growth, segmentations, issues & causes to service subscriptions and advertising marketing. Provide advice and recommendations on development of campaign strategies. Ensure data integrity across multiple systems for accurate data capture processes, reports and analysis. Involvement in the facilitation of data collection and management for cross organisational marketing activities.



Plastic Plumbing & Irrigation Supplies

• Melbourne, Australia

• Sales & Marketing Coodinator

  • Jul 2004 - Apr 2006

  Reporting of sales performance, KPIs, budget targets, sales forecast and customer segmentation. Staff training in data administration, data entry and ad hoc reporting. Manage product branding activites, POS sinage, promotional product development and marketing/sales materials and publishing. Sales and marketing recruitment and events management. Reporting of sales performance, KPIs, budget targets, sales forecast and customer segmentation. Staff training in data administration, data entry and ad hoc reporting. Manage product branding activites, POS sinage, promotional product development and marketing/sales materials and publishing. Sales and marketing recruitment and events management.