Betty Moussu

Creative Program Lead at DARE.WIN / Media.Monks Paris
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Contact Information
us****@****om
(386) 825-5501
Location
Paris, Île-de-France, France, FR

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Experience

    • France
    • Advertising Services
    • 1 - 100 Employee
    • Creative Program Lead
      • Apr 2022 - Present

    • Account Director
      • Jan 2022 - Jul 2022

    • Germany
    • Advertising Services
    • 1 - 100 Employee
    • Account Manager
      • Jan 2019 - Feb 2022

      Paris My role as Account Manager means I am the lead point of client contact within Publicis Emil agency for the Daimler Group in France. Working across multiple channels (ATL, BTL, Retail, B2B) on the Mercedes-Benz account, within a data and digital focused agency, ensuring that the strategic and brand propositions carry across all media touch points from TV through to CRM. This role is key to maintaining brand consistency whilst also maintaining and building strong client and agency relationships.

    • United Kingdom
    • Advertising Services
    • 700 & Above Employee
    • Integrated Project Manager (Toyota account)
      • May 2017 - Feb 2022

      Paris Initially employed as one of the first members of the team, one of my first tasks was helping the clients with the on-boarding of new communication strategies and new ways of working within a full-service integrated agency model. > 360 Campaign management (TV, Print, Radio, Digital, Social, POS) > Creation & production brief conception > Budget & planning monitoring > Client management > Staff & resource management

    • Advertising Services
    • 300 - 400 Employee
    • Advertising Manager
      • Oct 2014 - Feb 2022

      Paris Initially as an intern during 6 months, I was in charge of the implementation & the monitoring of advertising campaigns for 4 clients (Honda Moto, L’Equipe, Laforêt, Butagaz). I was then hired as a permanent advertising manager for Volkswagen. > Creative brief redaction > Client management > Production management with in-house & external service providers > Planning & budget controlling

    • Marketing Project Manager
      • Feb 2014 - Jul 2014

      Prague, République tchèque Organization of the first edition of a financial and cultural event in Czech Republic for the Embassy of France (Tyden Française). > Implementation of marketing strategies > Operational marketing actions > Website design and development > Monitoring of social networks dedicated to the event > Management of sponsorship offers

    • France
    • Business Consulting and Services
    • 1 - 100 Employee
    • Junior Business Consultant in Communication and Marketing
      • Oct 2012 - Jan 2014

      Région de Toulouse, France > Creation of marketing strategies and development of business recommendations, with a focus on communication and marketing. > Monitoring compagnies & customer relationships > Business proposal development > Administrative work > Team management

    • Consultant in Business Development
      • Sep 2013 - Dec 2013

      Région de Toulouse, France Mission to help a wine grower's cooperative to develop its sales in North America and in Australia. > Development of market studies > Benchmarking > Prospection > Elaboration of Business Recommendations

    • Assistant Project Manager in Business Development
      • Jun 2013 - Sep 2013

      75015 Paris > Development of business strategies for SMEs and ETIs > Prospection & benchmarking > Redaction of documents dedicated to internal and external communication > Participation to the 2013 Paris Air Show (Salon du Bourget).

    • Canada
    • Civic and Social Organizations
    • 1 - 100 Employee
    • Education Volunteer
      • Jan 2012 - May 2012

      Région de Montréal, Canada Teaching English and French to immigrants in Montreal. Adult classes

    • Assistant Advertising Manager
      • Aug 2011 - Jan 2012

      Edinburgh, Royaume-Uni > Help to develop marketing strategies > Monitoring of advertising campaigns > Management of website and software

Education

  • Université Paris 8
    Psychologie
    2020 - 2025
  • Sciences Po Toulouse
    Graduated in Political Sciences (Master's degree in "International Affairs and Business Strategy"), International Affairs and Business Strategy
    2009 - 2013
  • Université de Montréal
    Bachelor's degree, Criminology
    2011 - 2012
  • Hypokhâgne, lycée Rive Gauche
    2008 - 2009
  • Lycée Emile Duclaux
    Baccalauréat, Série scientifique
    2005 - 2008
  • Ecole nationale supérieure des Beaux-Arts

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