Experience

PeaceTech Lab

• United States
• International Affairs
• 1 - 100 Employee

• Acting Director of the Center for Technology Media and Peace for Lebanon and the MENA Region

  • Jan 2021 - Present



World House of Lebanon

• Beirut, Lebanon

• Founder, CEO

  • Jan 2009 - Present

  “World House of Lebanon” (WHoL) is a Non-Governmental Organization that was founded with the aim of promoting the spirit of unity and cooperation among resident and non-resident Lebanese citizens, including emigrants of Lebanese descent. On one hand, WHoL endeavors to encourage the participation of non-resident Lebanese citizens in Lebanon’s political, economic, social, and cultural life, and on the other hand, encourages them to defend the Lebanese cause in their country of residence. “World House of Lebanon” (WHoL) is a Non-Governmental Organization that was founded with the aim of promoting the spirit of unity and cooperation among resident and non-resident Lebanese citizens, including emigrants of Lebanese descent. On one hand, WHoL endeavors to encourage the participation of non-resident Lebanese citizens in Lebanon’s political, economic, social, and cultural life, and on the other hand, encourages them to defend the Lebanese cause in their country of residence.



B4 for Consultancy, Training and Development

• Founder and General Manager

  • Jan 2008 - Present



Arab Stock Market

• Advisor

  • Jan 2007 - Jan 2009



AAA Language Research Center

• Jbeil, Lebanon

• Freelance Consultant of Development and Public Relations

  • Jan 2007 - Jan 2009

  • Developed a comprehensive internal and external communication plan and calendar of internal and external activities • Working on aligning communication activities with company objectives. • Promoting the research center’s mission, internally to employees and externally to potential clients • Producing presentations and speech for related events, meetings and conferences • Worked with a team of communicators to create, update and refine the communication process • Updating the management on the center’s activities and initiatives. • Working with a team of communicators to update communication messages. • Ensuring all communication messages and objectives are represented in all brochures, pamphlets and hand outs



Major Local TV Station

• Beirut, Lebanon

• Freelance Consultant of Development and Public Relations

  • Jan 2003 - Jan 2006

  • Led a ten-person team to build a nationally and regionally recognized brand within the Lebanese community and TV industry • Contributed to the realization of the following business objectives: 1) Provided funding and planned and organized initial public offering over TV shares 2) Attracted high-quality tenants for investment 3) Prepared for and led a full fledged road show campaign throughout Lebanon, the Arab world, Africa, Europe and the US. • Managed the daily corporate communications strategy and tactical plan • Developed and executed short, medium and long-term communications strategies consistent with overall goals and objectives. • Drove external communications with defined stakeholders such as local/regional/international media, financial community, shareholders, analysts etc. • Coordinated PR, sponsorship activities, event management plans with advertising and marketing teams and internal sales function thereby receiving unprecedented level of media coverage. The events attended and overall brand building led DIFC to a successful launch in September 2004. • Advised the CEO on ad hoc corporate communications issues that affect the organization



Notre Dame University (NDU)

• Fundraising Manager

  • Jan 2003 - Jan 2006

• Assistant Presidential Adviser and Director General of Public Relations

  • Jan 2001 - Jan 2003

  • Managed NDU’s public relations and marketing communications in the Lebanese market and abroad• Acted as liaison officer on all synergy activities between NDU and various worldwide establishments including other institutions of higher education, the US Congress(Representing NDU before the US Congress and Senators,9 Congressmen and 2 Senators), Arab world such ACRAO, Union of Arab Universities among many other high profile events in the region• Established a corporate communications department through merging the Public Relations Office with the Research Centers• Identified and capitalized on community and corporate relations initiatives to strengthen NDU’s image in the region - ensured NDU was seen as a good corporate citizen, concerned with the local community through initiatives such as organizing conferences, lectures, forums and activities in cooperation with international NGOs and institutes like the United Nations Development Program, UNICEF, FAO, ESCWA, Red Cross and many others.• Developed and executed crisis management plans to safeguard the image of NDU in the region. Examples include: assisted in the successful handling of gaining acceptance of the NDU chapter in Washington. • Organized national and international conferences, workshops and seminars at NDU added to organizing and handling NDU’s participation in international events.• Represented NDU in national committees such as the Qana Committee, Education Committee and Women’s Rights Foundation.



Faddoul Group

• Dordives, France

• Assistant CEO

  • Jan 1998 - Nov 2000

  • Handled the Group’s public relations and communications messages on the national and international level • Represented the Group in over 37 countries and met with company officials for coordination of activity • Managed crisis situation in a number of company’s branches, in Lebanon, the region and internationally • Provided advice related to communications strategy and delegation of communication authority • Studied, short listed and chose tenders that met with company requirements and budgets • Coordinated communication messages among the various company branches to ensure that the corporate messages remained aligned and in harmony



Honorary Consulate of Kazakhstan

• Lebanon

• Assistant Manager

  • Jan 1997 - Jan 1998