Experience

Urban League of Greater Cleveland

• United States
• Non-profit Organizations
• 1 - 100 Employee

• Marketing and Outreach Manager

  • Oct 2021 - Present



Intentional Content, Inc.

• United States

• Chief Executive Officer

  • Feb 2020 - Present

  Intentional Content, Inc. is definitely not new in developing communication strategies. Its CEO Betty J. Halliburton is an award-winning journalist, producer, visionary and “storyteller” who has carved out a way to touch hearts and minds throughout her extensive career and in life. We are multimedia architects who provide Communication Strategies, Virtual Engagement, and Media Relations. IC specializes in purposefully creating, and crafting content about and for African Americans and other people of color, managing the narrative, and strategically navigating its delivery to ensure intentional and maximum outcomes and media coverage.



Lorain County Joint Vocational School District (JVS)

• 15181 State Route 58 Oberlin Ohio. 44074

• Director Of Communications

  • Nov 2016 - Aug 2019

  Oversees internal and external communications, Recruitment, Marketing and Public Relations, Career Services and all other outreach efforts. Oversees internal and external communications, Recruitment, Marketing and Public Relations, Career Services and all other outreach efforts.



Positive Power Global Media, LLC

• Northeast Ohio

• CEO

  • 2012 - Aug 2019

  A 21st Century Multimedia Company designed to create Positive IMPACT Programming including Documentaries, Films, Radio and Television and Internet Programs, Video Books and more! A 21st Century Multimedia Company designed to create Positive IMPACT Programming including Documentaries, Films, Radio and Television and Internet Programs, Video Books and more!



Lorain County Urban League

• United States
• Higher Education
• 1 - 100 Employee

• Public Relations Consultant

  • 2014 - 2015



Lorain County Urban League

• Education Coordinator

  • 2010 - May 2013

  For three years, I worked with The Lorain County Urban League coordinating the Read and Rise Early Literacy Program, Career Exploration and the LCUL Spring College Tour. Additionally, I offered Marketing and Public Relations support to the agency that included preparing and disseminating News Releases, updating Social Media including Facebook, creating print literature and producing several videos highlighting educational and health related programs. For three years, I worked with The Lorain County Urban League coordinating the Read and Rise Early Literacy Program, Career Exploration and the LCUL Spring College Tour. Additionally, I offered Marketing and Public Relations support to the agency that included preparing and disseminating News Releases, updating Social Media including Facebook, creating print literature and producing several videos highlighting educational and health related programs.



Halliburton Media Group LLC

• CEO

  • 2007 - 2010