Betty Adams

Communications Lead at Northpoint
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Location
Greater Leeds Area, UK

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Anaïs Gledhill

Betty was amazing in helping me land my dream job at an agency I had been dying to work for! She came to me with the role and was super reactive about everything. She provided me with extensive details on the company and what to expect from the interview so that I can prepare for it in the best ways. She was always in touch before the interview to wish me luck and always in touch after the interview to get my thoughts and impressions. She always came back with the employer's feedback within a day and was very honest in giving me the feedback. She was always available if I had questions and provided amazing support throughout the entire process; which was very much appreciated! I would highly recommend Network Marketing and especially Betty who has made an essential impact on my career. Thanks again Betty!

Alex Henderson Smith

Betty was very helpful in tailoring my criteria and skills for an exciting new role in marketing. she helped move the recruitment process along as fast as possible, reporting back to me with positive honest updates as soon as they arose (unlike other agencies where I have had to chase). Betty left me feeling positive and optimistic throughout the process and I highly recommend. Thanks Betty!

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Experience

    • India
    • Real Estate
    • 1 - 100 Employee
    • Communications Lead
      • Mar 2023 - Present

      • Developing and implementing a communications strategy and delivery plan. • Lead on all external and internal communications activities. • Ensuring consistent use of brand style and messaging across all digital and non-digital communications. • Maintain and develop social media channels to maximise exposure of messaging. • Raising brand awareness through PR activities. • Developing and implementing a communications strategy and delivery plan. • Lead on all external and internal communications activities. • Ensuring consistent use of brand style and messaging across all digital and non-digital communications. • Maintain and develop social media channels to maximise exposure of messaging. • Raising brand awareness through PR activities.

    • United Kingdom
    • Non-profit Organizations
    • 300 - 400 Employee
    • Assistant Brand and Communications Manager
      • May 2022 - Mar 2023

      Ensuring a consistent, relevant and compelling brand story is delivered across internal and external communications and content to enhance the reputation of, and engagement with, the YHA brand. Ensuring a consistent, relevant and compelling brand story is delivered across internal and external communications and content to enhance the reputation of, and engagement with, the YHA brand.

    • United Kingdom
    • Professional Training and Coaching
    • 700 & Above Employee
    • PR and Content Executive
      • Feb 2020 - May 2022

      Supported and delivered the internal and external brand communications strategies across further education colleges and Luminate Education Group. Supported and delivered the internal and external brand communications strategies across further education colleges and Luminate Education Group.

    • Public Relations and Communications Services
    • 1 - 100 Employee
    • Account Executive
      • Mar 2019 - Feb 2020

      Plan, strategise and implement a variety of communications campaigns for a wide range of clients. Responsibilities included:• Content creation across a range of platforms• Social media management • Analysis and reporting of campaigns • Oversee Approach’s website including uploading blogs, managing SEO and Google Analytics• Mentoring junior team members • Creating proposals and involvement in pitches • Liaising and building relationships with a wide range of stakeholders across the business Show less

    • Junior Account Executive
      • 2018 - Feb 2020

      I worked on a variety of clients across retail, leisure, food, professional services, manufacturing, interiors, events and finance. As Junior Account Executive, I was responsible for: • Media relations • Copywriting • Social media management • Online and traditional PR • Campaign ideas, planning and delivery • Creativity and execution on all accounts • Performance reporting

    • Intern
      • Sep 2017 - Feb 2020

    • United Kingdom
    • Staffing and Recruiting
    • 1 - 100 Employee
    • Consultant and Marketing Assistant
      • Aug 2016 - Aug 2017
    • United Kingdom
    • Retail
    • 700 & Above Employee
    • Sales Advisor
      • Apr 2016 - Aug 2016

Education

  • Leeds Beckett University
    Business management, 1st
    2014 - 2018
  • Queen Katherine School, Kendal
    3 A Levels A*-B, Business, Sociology & Psychology
    2012 - 2014

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