Account Manager & Researcher

• Apr 2023 - Present

Researcher

• Jan 2023 - Apr 2023

42 Agency is a performance marketing agency for B2B SaaS.

Consumer & Market Insights Coordinator for Mexico, Central America and the Caribbean

• Nov 2019 - Oct 2022

· Manage all market research projects end to end, both qual and quant, in Mexico, Central America and the Caribbean. · Successfully led Design Thinking processes for FMCG categories in Mexico, which ended up completely changing the way the local team does strategic planning each year. · Increased the winning rate by 65% from 2019 to 2022 on projects where C&MI was involved. · Proposed and implemented (including moderation and analysis) new digital research tools that contributed to the global digitalization goal of the company. · Developed strong bonds with regional clients and stakeholders, positioning Symrise Mececa as a strategic ally due to the deep consumer and market understanding in charge of C&MI. · Translation of qual and quant complex data into actionable, clear insights for both internal and external clients, locally, regionally (Latam) and globally. Show less

Expert Consultant

• Apr 2019 - Jul 2019

• Creativity and innovation workshop facilitator for SMBs. • Coach entrepreneurs on human-centered strategic skills and knowledge. • Support the restructure of the Innovation Department within the Chamber of Commerce. • Creativity and innovation workshop facilitator for SMBs. • Coach entrepreneurs on human-centered strategic skills and knowledge. • Support the restructure of the Innovation Department within the Chamber of Commerce.

Qualitative Account Executive

• Jul 2017 - Mar 2019

· Executed consumer-centric ad-hoc solutions for clients, such as the ‘Consumer Day’, which became part of the company’s local portfolio and was highlighted as a Kantar MB’s best practice worldwide. · Led and facilitated innovation-focused research projects for clients of different industries such as construction, pharmaceutical, FMCG, tech, and banking. · Manage qualitative research projects end-to-end, including moderation, analysis and report presentation. · Work closely with Marketing teams to achieve measurable success from qualitative insights. · Moderation of all qual methodologies: IDIs, focus groups, ethnographies, online qual, creative workshops, pre-test, etc. Show less

Strategic Designer

• Jan 2015 - Mar 2017

• Innovation processes training and support on the process’ execution for clients such as Abbott, Bogotá’s Chamber of Commerce, and BID. • Support all type of workshops planning and execution. • Experience on high impact idea generation and refinement (ideation workshops). • Creativity and innovation training.• Create communication concepts for innovation projects.• Insights finding through design thinking methodologies.• Fast-paced agency project management.• Satisfy multiple design needs for both internal and external clients. Show less

Co-Creator at Club de Innovación Colombia

• Feb 2015 - Feb 2017

• Support the logistic development of all the sessions held for Club de Innovación Colombia.• Graphic design of all communication pieces.

UX/UI Designer

• Aug 2014 - Dec 2014

To help with Bogotá's mobility issues and contribute to students' convenience, Universidad de los Andes had the initiative of launching a carpooling platform that helped students commute together to and from the university, and that was developed by their own students. The challenge: UI, UX and UX research for the “Portal Viaje” platform, the carpooling initiative for students of Universidad de los Andes. The outcome: Media added here + visit the platform at http://viaje.uniandes.edu.co and Portal Viaje in Apple's AppStore Show less