Experience

Plural.jor.br

• Brazil
• Newspaper Publishing
• 1 - 100 Employee

• Digital Marketing Manager

  • Jul 2021 - Present

  Plural is an independent newspaper that exists through the support of the community with the mission to bring a diverse and human vision of journalistic coverage. As a digital marketing consultant, my role at Plural is to assist in the process of engaging the community through social media, advising on journalistic content distribution strategies and expanding the number of newspaper supporters. My role in Plural includes: - Development of strategies for content in digital media; - Team training for content best practices for digital media; - Development of content editorials and post planning; - Assistance in the development of paid media strategies (Facebook Ads, Google Ads); - Community Engagement Strategies (community management); - Keep the team updated on social media news and build strategies to find new ways to distribute content and engage the community. Show less



Drink StarTAP

• Brazil
• Beverage Manufacturing
• 1 - 100 Employee

• Co-Founder and Product Marketing Manager

  • Jun 2021 - Feb 2023

  StarTAP is a startup that I co-founded with the aim of tailoring canned cocktails for companies and events. Our business model focuses on creating unique experiences that tell stories for brands, which people can enjoy toasting together. My role in this startup includes the following: - Developing the business model and business strategy, with a focus on B2B companies. - Collaborating with designers to develop brand identity and strategy by providing detailed briefings and project direction. - Leading the development of a digital marketing strategy that successfully generates leads through targeted campaigns and effective messaging using platforms such as Facebook, Instagram, LinkedIn, and Tiktok. - Designing and executing successful Facebook ads, Google ads, and email marketing campaigns that increase lead generation and conversions. - Researching and developing new products and experiences, including creating recipes, customized labels, and kits for our clients. For example, to celebrate MadeiraMadeira startup joining the group of unicorn companies, I designed a recipe with glitter in a canned cocktail, using the colors of their brand, for all employees to celebrate this achievement. - Creating all editorial content planning and community management guidelines for social media platforms such as Facebook, Instagram, LinkedIn, and email marketing campaigns. - Managing and designing the company's sales funnel and implementing a CRM pipeline using Pipe Drive to follow up on leads and team activities. Show less



Cosmos G/astrobar

• Brazil
• Hospitality

• Co-Founder and Head of Marketing

  • Sep 2017 - Jul 2021

  Cosmos is a cocktail bar with the aim of making people explore new places and flavors specialized in Andean-Asian cuisine and creative cocktails. Cosmos is a journey of flavors and experiences. From this proposal, I designed, together with my business associate, the entire process of brand design, architecture, menu development and service, seeking qualified and engaged employees with this proposal. During the pandemic, Cosmos remained closed for 10 months with face-to-face service and I sought appropriate solutions to the challenges imposed. We recreated the entire menu, readjusting it to the reality of delivery and also created a portfolio of drinks in cans and bottles to arrive at to customers' homes. We developed together this solution researching all the industry process. We sold 25.000 drinks in cans during this period and also created solutions for online events for companies, serving brands such as O Boticário, Madeira Madeira, Ebanx, Grupo Bari, Neodent, Eudora. I lead the operations and develop creative ideas for the brand. Among my assignments: - Administration and process management; - Marketing, Branding and product development; - Leadership and team management; - Digital Marketing Strategy: Digital Planning, Content, PPC Strategy (Facebook ads, Google Ads) and Community Management; - Press office; - Event planning; Show less



Queen Content

• Content Strategist and Data Researcher

  • 2016 - 2017

  - Data research and analysis of brands in digital platforms using various methodologies and tools such as: network analysis, content analysis, speech analysis, netnography, social media monitoring and benchmarking (Scup, Stilingue, Gephi, etc.); - Brand persona and brand voice planning for brands; - Development of editorials for digital channels; - Production and curation of content for social networks; - Development of strategies of content in real-time events; - Community management; - Data analysis and monitoring of presence in digital channels; - Crisis management and emergency communication plans; - Team training and leadership; Brands: Unimed (Health Insurance), Grupo Boticário (Beauty), Sony Show less



Prefeitura Municipal de Curitiba

• Brazil
• Public Policy Offices
• 700 & Above Employee

• Social Media and Community Manager

  • 2016 - 2017

  Social Media for Curitiba City Hall Awarded as best Community Management by Share Award - Content and editorial planning for digital channels; - Production of content for social networks; - Video production and editing for social media; - Community management on social networks; - Data analysis and monitoring of online presence channels; - Crisis management and emergency communication actions; - Interface with other agencies, secretariats and municipalities to disseminate good practices in the use of social media. With the use of a more accessible and close language, using references from games, pop culture, memes to spread issues of public interest, we were able to completely transform the way governments communicate on social networks, being a recognized as a national case of excellence in content production and community management for social media. Show less



RPC

• Brazil
• Media Production
• 400 - 500 Employee

• Social Media and Community Manager

  • 2014 - 2015

  RPC is the local channel from TV Globo, the biggest brazilian free-to-air television network. - Development of a more warm, close and present brand persona aligned with the brand values; - Content planning for social networks from the RPC profiles on social networks; - Curatorship of news for publication, selecting subjects generated by newspapers and entertainment programs to be published according to the affinity with digital channels; - Real-time monitoring of events such as: soap opera releases, neighborhood events, Rede Globo's year-end parties for RPC's social networks; - Writing articles on the broadcaster's website on the backstage of TV; In 6 months of online repositioning, there was a gain of 60.000 fans on Facebook, reaching 100.000 fans. Show less



433 AG

• Brazil
• Advertising Services
• 1 - 100 Employee

• Social Media and Community Manager

  • 2013 - 2014

  - Brand persona planning for brands in different segments and categories; - Content editorial planning for digital communication channels; - Content production and management on social media plataforms; - Interaction with consumers and crisis management; - Data analysis and market monitoring, generating insights for serving the agency's clients; Brands: Vale Fértil Olives (Food industry), Rivoli Olives (Food Industry), Lumaê Pratas (Beauty), Pesa (Catterpillar's dealership), Pizza em Casa (Restaurant). Show less



CCZ*

• Brazil
• Advertising Services
• 1 - 100 Employee

• Media Planner and Social Media

  • 2013 - 2013

  - Research and planning of brand persona for brands; - Editorial planning and execution with interface with the creative team; - Social media monitoring; - Community Management; - Media planning and development in Facebook Ads and Google Adwords. Brands Condor (Supermarket) and Chevrolet - Research and planning of brand persona for brands; - Editorial planning and execution with interface with the creative team; - Social media monitoring; - Community Management; - Media planning and development in Facebook Ads and Google Adwords. Brands Condor (Supermarket) and Chevrolet



Mirum Agency

• Brazil
• Advertising Services
• 500 - 600 Employee

• Search Engine Marketing Analyst

  • 2010 - 2013

  - Strategic development of digital media campaigns for major clients in diverse sectors; - Developed strategies for performance and branding with creative use of digital media platforms; - Optimization of Search Engine Marketing campaigns; - Analysis of client's perfomance and follow-up of ROI; - Presentation of results and new search marketing strategies. Clients: Johnson & Johnson, Petrobras (Oil Company), Tecnisa (Real-State), HSBC (International Bank), Magazine Luiza (E-commerce, Top 4 on Brazil), Porto Seguro (Insurance), Algar Telecom (Telecom) Show less



Beija Flor

• Brazil
• Retail Art Supplies
• 1 - 100 Employee

• Digital Marketing and E-commerce Trainee

  • 2008 - 2010

  - Development of paid media strategies (Google Ads) - Marketing and Paid Media Reports - Content strategy for email marketing and social media - Customer service - Development of paid media strategies (Google Ads) - Marketing and Paid Media Reports - Content strategy for email marketing and social media - Customer service