Experience

Boxer Resorts

• United States
• Hospitality
• 1 - 100 Employee

• Director of Sales and Marketing

  • Aug 2013 - Present



Elevation Hotel & Spa

• Mt Crested Butte, CO

• Director of Sales/Marketing-Director of Revenue

  • Sep 2013 - Present

  262-Room Property – 21,000 square feet Recruited to reposition property for new ownership group. Implement new PMS system, introduction to OTA’s and GDS system. The strategies implemented increased revenue YOY by 75%. Designed and implemented SOP’s and training programs for Front Desk and Reservations staff. Aggressive sales effort implemented targeting the tour and travel market and incentive travel, increasing revenue 50% through these two segments.. 262-Room Property – 21,000 square feet Recruited to reposition property for new ownership group. Implement new PMS system, introduction to OTA’s and GDS system. The strategies implemented increased revenue YOY by 75%. Designed and implemented SOP’s and training programs for Front Desk and Reservations staff. Aggressive sales effort implemented targeting the tour and travel market and incentive travel, increasing revenue 50% through these two segments..



Hilton

• United States
• Hospitality
• 700 & Above Employee

• Director of Sales/Marketing

  • Jan 2009 - Aug 2013

  Recruited to reposition property, stabilize sales team and increase all aspects of sales efforts, including market penetration and RevPar index. During my tenure, the sales team has stabilized exceeding sales goals to date by 10%. With the implementation of an aggressive sales approach of outside sales calls, implementation of “Adopt a Hotel”, vertical selling the IBT segment has grown 200%. Recruited to reposition property, stabilize sales team and increase all aspects of sales efforts, including market penetration and RevPar index. During my tenure, the sales team has stabilized exceeding sales goals to date by 10%. With the implementation of an aggressive sales approach of outside sales calls, implementation of “Adopt a Hotel”, vertical selling the IBT segment has grown 200%.



Doubletree Hotel & EMC

• Berkeley, CA

• Director of Sales/Marketing

  • Jun 2007 - Aug 2008

  Complete revenue responsibilities for full-service 378 room property increasing RevPar 10% with an increase of 20% in hotel revenue. Sales strategies included the implementation of vertical selling to UC Berkeley University, Kaiser Permanente, pro-active sales effort, outside sales calls, tele-prospecting, sales blitz organized and executed in feeder markets. Re-establishing and training the sales team on Package selling for an EMC increasing Catering/Banquet revenues 40%. Lead and ensure strong effort of daily sales and revenue strategies, assignments and accomplishments for a 12 member team of Sales, Catering & Revenue associates Show less



Sheraton Medowlands

• East Ruthorford, NJ

• Director of Sales/Marketing

  • Oct 2004 - Mar 2006

  Recruited for open positions with full intent to reposition property as quickly as possible, stabilize sales team and increase RevPar index. Successful in hiring new, productive team members and in redirecting, training all 15 Sales, Catering, Conference Planning and Revenue associates - resulting in RevPar increase by 12%. Recruited for open positions with full intent to reposition property as quickly as possible, stabilize sales team and increase RevPar index. Successful in hiring new, productive team members and in redirecting, training all 15 Sales, Catering, Conference Planning and Revenue associates - resulting in RevPar increase by 12%.