Betsy Talbot
Director Of Communications at Nixon Gwilt Law- Claim this Profile
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Spanish Limited working proficiency
Topline Score
Bio
Rebecca Rushton
I asked Betsy to produce an email series and she completely exceeded my expectations. She hit the nail on the head with the language and vibe of the email series and delivered pieces I didn't even ask for, like ad copy and thank you page copy that completed my entire funnel. I'm so grateful. She even reduced my costs by suggesting a more streamlined approach. I'll definitely be keeping in touch with Betsy and asking her to work with me on future projects.
Joe Snodgrass
The easiest way to judge someone's credibility is not by what they say, but by the questions they ask. I hired Betsy to create a marketing campaign related to an obscure market. I was amazed at how quickly her questions got our discussion dialed-in to the critical topics, and how quickly she grasped the complexities of the subject. She transformed our discussions into a highly successful campaign using paid ads, direct mail, email and landing pages. I recommend her with 100% confidence. Betsy delivers a very high-value product.
Rebecca Rushton
I asked Betsy to produce an email series and she completely exceeded my expectations. She hit the nail on the head with the language and vibe of the email series and delivered pieces I didn't even ask for, like ad copy and thank you page copy that completed my entire funnel. I'm so grateful. She even reduced my costs by suggesting a more streamlined approach. I'll definitely be keeping in touch with Betsy and asking her to work with me on future projects.
Joe Snodgrass
The easiest way to judge someone's credibility is not by what they say, but by the questions they ask. I hired Betsy to create a marketing campaign related to an obscure market. I was amazed at how quickly her questions got our discussion dialed-in to the critical topics, and how quickly she grasped the complexities of the subject. She transformed our discussions into a highly successful campaign using paid ads, direct mail, email and landing pages. I recommend her with 100% confidence. Betsy delivers a very high-value product.
Rebecca Rushton
I asked Betsy to produce an email series and she completely exceeded my expectations. She hit the nail on the head with the language and vibe of the email series and delivered pieces I didn't even ask for, like ad copy and thank you page copy that completed my entire funnel. I'm so grateful. She even reduced my costs by suggesting a more streamlined approach. I'll definitely be keeping in touch with Betsy and asking her to work with me on future projects.
Joe Snodgrass
The easiest way to judge someone's credibility is not by what they say, but by the questions they ask. I hired Betsy to create a marketing campaign related to an obscure market. I was amazed at how quickly her questions got our discussion dialed-in to the critical topics, and how quickly she grasped the complexities of the subject. She transformed our discussions into a highly successful campaign using paid ads, direct mail, email and landing pages. I recommend her with 100% confidence. Betsy delivers a very high-value product.
Rebecca Rushton
I asked Betsy to produce an email series and she completely exceeded my expectations. She hit the nail on the head with the language and vibe of the email series and delivered pieces I didn't even ask for, like ad copy and thank you page copy that completed my entire funnel. I'm so grateful. She even reduced my costs by suggesting a more streamlined approach. I'll definitely be keeping in touch with Betsy and asking her to work with me on future projects.
Joe Snodgrass
The easiest way to judge someone's credibility is not by what they say, but by the questions they ask. I hired Betsy to create a marketing campaign related to an obscure market. I was amazed at how quickly her questions got our discussion dialed-in to the critical topics, and how quickly she grasped the complexities of the subject. She transformed our discussions into a highly successful campaign using paid ads, direct mail, email and landing pages. I recommend her with 100% confidence. Betsy delivers a very high-value product.
Credentials
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Duolingo Spanish Fluency: Advanced (Estimated)
DuolingoJun, 2016- Sep, 2024 -
Content Marketing
HubSpotNov, 2016- Sep, 2024 -
Email Marketing Certification
HubSpotSep, 2016- Sep, 2024 -
Inbound Certification
HubSpotSep, 2016- Sep, 2024 -
Inbound Certification
HubSpotSep, 2016- Sep, 2024
Experience
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Nixon Gwilt Law
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United States
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Law Practice
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1 - 100 Employee
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Director Of Communications
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Apr 2021 - Present
I joined this innovative law firm as Communications Director after several years working with NGL on a project basis. My extensive training in sales, communication, negotiation, and value-based messaging helps the NGL team communicate complex regulations and innovative business ideas to prospects, clients, and the industry as a whole. I joined this innovative law firm as Communications Director after several years working with NGL on a project basis. My extensive training in sales, communication, negotiation, and value-based messaging helps the NGL team communicate complex regulations and innovative business ideas to prospects, clients, and the industry as a whole.
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BetsyTalbot.com
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Advertising Services
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B2B Sales Copywriter
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Sep 2016 - Present
I help medium-sized B2B companies win bigger deals with greater ease through value-based messaging in sales pages, proposals, and emails. What is value-based messaging (VBM)? Instead of talking about what your company does (service-based) or makes (product-based)… …value-based messaging focuses on the value—the “end result”—your offer brings to your buyer. This is a slight but important nuance from “features and benefits” messaging because it encompasses the entire value of your offer, not just the benefits of individual features. You’re presenting your products and services as a way to give your buyers the happily ever after they’re looking for. And this is what helps you charge premium prices. Show less
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DelegateNow, Inc.
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United States
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Telecommunications
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President/CEO
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Jan 2007 - Nov 2016
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MedQuist Inc.
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Hospitals and Health Care
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1 - 100 Employee
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Sr. Project Director, Strategic Account Support
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Sep 2006 - Mar 2007
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Manager, Strategic Account Support
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Jun 2006 - Sep 2006
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Region Director, Client Relations
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Feb 2005 - Jun 2006
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Client Service Center Manager
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Aug 2004 - Feb 2005
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Client Relations Manager
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Oct 2003 - Aug 2004
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Implementation Manager
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May 2002 - Oct 2003
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Client Relations Supervisor
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Apr 1999 - May 2002
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Community
