Sr. Project Manager

• Aug 2021 - Present

Marketing Manager

• Oct 2016 - Jul 2020

Strategic leader responsible for developing strategy and supporting tools for ~1600 Hallmark Gold Crown stores. Manage team of seven marketing professionals focused on program development and refinement, retailer support, training and corporate store marketing execution with successful track record of YOY sales increases. Led the team developing the Local Marketing Services platform, a marketing technology system, designed to enable both strategic planning and tactical execution for store owners. The system provides customization and deployment for marketing efforts such as email, social media, direct mail, digital asset management system, content builder, offers on receipt, local events, and resource library. Create and constantly evolve program of >70 seasonal and everyday toolkits including a breadth of designed marketing elements for successful event promotion and execution including email templates, postcards, social media assets, signage, etc. with copy, local event activation instruction, forms, and more. Show less

Director of Marketing

• Nov 2012 - Apr 2016

Creation and execution of the company’s marketing strategy while establishing consistency in branding. Responsible for packaging, promotions, store décor, marketing collateral, menu designs/pricing, grand opening activities, event planning, social media, advertising, research, field communication, and PR. Creation and execution of the company’s marketing strategy while establishing consistency in branding. Responsible for packaging, promotions, store décor, marketing collateral, menu designs/pricing, grand opening activities, event planning, social media, advertising, research, field communication, and PR.

Sr. Manager, Company Field Marketing

• Nov 2009 - Aug 2011

Supervision of purchase and trafficking all media elements: TV, radio, print, OOH. Collaboration with Operations to evaluate existing marketing programs, building new initiatives and bridging sales gaps. Build and expansion of company presence in social media for 400 company restaurants nationwide. Execution of a software platform allowing local restaurants to independently manage their social media messaging in conjunction with corporate oversight to add content on a total or select basis. Staff and management of Marketing Specialists building traffic and sales in specific opportunity regions. Creation of specialized marketing plans for the bottom DMAs. Show less

Account Supervisor

• Apr 2008 - Jan 2009

Management of nine marketing professionals responsible for 75 restaurant concepts. Support of clients with marketing ideation, directing maintenance of programs with focus on eMarketing strategy, enabling new product sales and ensuring client retention. Management of nine marketing professionals responsible for 75 restaurant concepts. Support of clients with marketing ideation, directing maintenance of programs with focus on eMarketing strategy, enabling new product sales and ensuring client retention.

Brand Manager

• 2009 - 2009

Management of all marketing aspects for seven full-service and one QSR brand with ~250 locations. Responsible for: menu development, POP, restaurant design, development of regional marketing programs, management and implementation of professional sports sponsorships, initiation and execution of PR, creation and promotion of loyalty and gift cards programs. Management of all marketing aspects for seven full-service and one QSR brand with ~250 locations. Responsible for: menu development, POP, restaurant design, development of regional marketing programs, management and implementation of professional sports sponsorships, initiation and execution of PR, creation and promotion of loyalty and gift cards programs.

Marketing Manager

• Dec 2005 - Apr 2008

Direction, planning, execution, and optimization of regional marketing for 246 restaurants. Development of Local Store Marketing programs for all locations. Implementation of supplemental plans for underperforming stores. Planning and execution of Grand Opening strategies for new restaurants. Direction, planning, execution, and optimization of regional marketing for 246 restaurants. Development of Local Store Marketing programs for all locations. Implementation of supplemental plans for underperforming stores. Planning and execution of Grand Opening strategies for new restaurants.

Director of Marketing

• Jan 2005 - Dec 2005

Management all marketing development for fully franchised company including branding, media creative, local restaurant marketing programs, new store openings, POP, menu boards, email marketing, web design, uniform, and merchandise designs. Management all marketing development for fully franchised company including branding, media creative, local restaurant marketing programs, new store openings, POP, menu boards, email marketing, web design, uniform, and merchandise designs.

Marketing Manager

• Mar 1998 - Nov 2004

Creation and execution of national campaigns, negotiation and management of corporate sports sponsorships, and development and implementation of local marketing programs. Creation and execution of national campaigns, negotiation and management of corporate sports sponsorships, and development and implementation of local marketing programs.

Client Services Rep

• 1998 - 2000