Betsy Carlson

Director of Data & Support at The Jesse Lewis Choose Love Movement
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Contact Information
us****@****om
(386) 825-5501
Location
Burbank, California, United States, US

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Julie Tunnicliff Hobart

Betsy's enthusiasm for every promotion and Handit2 Network initiative is contagious. She has a strong work ethic and gets along well with everyone on the team. What I particularly enjoy about working with Betsy is her availability to help out any team member with any questions or challenges they may have. She is a mentor and cares about everyone's success, a great resource for HI2N.

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Experience

    • United States
    • Philanthropic Fundraising Services
    • 1 - 100 Employee
    • Director of Data & Support
      • Sep 2018 - Present

      - Offers guidance and assistance to educators and Choose Love Ambassadors, facilitating program implementation, improvements, and addressing obstacles.- Develop training materials and provide personalized online instruction for new employee onboarding.- Skillfully cultivates strong relationships with colleagues, customers, and clients, delivering expert guidance with a focus on integrity, confidentiality, and unwavering support to empower them in achieving their objectives.- Manage all data and systems, optimizing the use of Salesforce and Zoho for data collection, reporting, and support.- Produce internal reports/updates, and ensure staff are well informed of key program information.- Proactively manage 40K+ product users handling upwards of 600 customer service issues and inquiries monthly- Created and maintained the FAQ database providing support and resource materials.- Contribute to financial growth of organization through optimized CRM operations, support of data-driven decision-making and oversight of business development and customer engagement activities. Show less

    • Director of Database Development & Management
      • Aug 2016 - Present

    • United States
    • Advertising Services
    • 1 - 100 Employee
    • VP Business Development
      • Apr 2016 - Dec 2016

      Established new CPG partnerships by gathering prospect research; developed and presented proposals; and managed contract preparations and negotiations. Oversaw all program communication; data maintenance; client relationship management. Supervised campaign expectations, timelines, and delivered post-program evaluation analyses. - Increased client invoicing from $175K to $250K in a 5 month span. - Procured new clients including Vicks, Bissell, Beech-Nut, and Sunstar. Established new CPG partnerships by gathering prospect research; developed and presented proposals; and managed contract preparations and negotiations. Oversaw all program communication; data maintenance; client relationship management. Supervised campaign expectations, timelines, and delivered post-program evaluation analyses. - Increased client invoicing from $175K to $250K in a 5 month span. - Procured new clients including Vicks, Bissell, Beech-Nut, and Sunstar.

    • United States
    • IT Services and IT Consulting
    • 1 - 100 Employee
    • Client Account Manager
      • Feb 2015 - Sep 2015

      Established relationships with multiple clients as the facilitator in campaign launches. Monitored and reported on campaign performance based on key quality metrics.- Maintained and nurtured business partnerships which increased customer satisfaction and revenue by meeting or exceeding set targets.- Contracted Sotheby’s International Realty Affiliates to engage in the SEO program.

    • Sales Executive
      • May 2014 - Jan 2015

    • VP of Business Development
      • Nov 2012 - May 2014

      The Handit2 Network is a boutique 'venue-based' promotions agency offering grassroots access to over 20 million consumers. We reach them in the ‘real world’; that is, in brick-and-mortar environments where consumers live, work and play. Our specialty is delivering last minute, turn-key, solo sampling promotions in places like daycare centers (targeting moms), health clubs (targeting active consumers), and senior centers.

    • Director of Business Development
      • Mar 2011 - Nov 2012

    • Director of Client Services
      • Dec 2007 - Jun 2011

    • United States
    • Movies, Videos, and Sound
    • 1 - 100 Employee
    • Director of Programming Analyses
      • 1996 - 2001

      • Supervised a department of five employees. • In charge of reporting and explaining Nielsen ratings data to the company. • Responsible for all competitive analyses used in sales presentations, marketing claims, and internal business decisions. • Worked with all areas of the company: Sales, Marketing, Legal, I.T., Finance & Accounting, Acquisitions, and Scheduling. • Successfully spearheaded and created an in-house analysis system that compares STARZ/Encore product with the competition, which enabled the company to make decisions more quickly. Show less

Education

  • Lafayette College
    Bachelor of Arts (B.A.), Psychology & Art

Community

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