Betsy Carlson
Director of Data & Support at The Jesse Lewis Choose Love Movement- Claim this Profile
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Bio
Julie Tunnicliff Hobart
Betsy's enthusiasm for every promotion and Handit2 Network initiative is contagious. She has a strong work ethic and gets along well with everyone on the team. What I particularly enjoy about working with Betsy is her availability to help out any team member with any questions or challenges they may have. She is a mentor and cares about everyone's success, a great resource for HI2N.
Julie Tunnicliff Hobart
Betsy's enthusiasm for every promotion and Handit2 Network initiative is contagious. She has a strong work ethic and gets along well with everyone on the team. What I particularly enjoy about working with Betsy is her availability to help out any team member with any questions or challenges they may have. She is a mentor and cares about everyone's success, a great resource for HI2N.
Julie Tunnicliff Hobart
Betsy's enthusiasm for every promotion and Handit2 Network initiative is contagious. She has a strong work ethic and gets along well with everyone on the team. What I particularly enjoy about working with Betsy is her availability to help out any team member with any questions or challenges they may have. She is a mentor and cares about everyone's success, a great resource for HI2N.
Julie Tunnicliff Hobart
Betsy's enthusiasm for every promotion and Handit2 Network initiative is contagious. She has a strong work ethic and gets along well with everyone on the team. What I particularly enjoy about working with Betsy is her availability to help out any team member with any questions or challenges they may have. She is a mentor and cares about everyone's success, a great resource for HI2N.
Experience
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The Jesse Lewis Choose Love Movement
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United States
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Philanthropic Fundraising Services
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1 - 100 Employee
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Director of Data & Support
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Sep 2018 - Present
- Offers guidance and assistance to educators and Choose Love Ambassadors, facilitating program implementation, improvements, and addressing obstacles.- Develop training materials and provide personalized online instruction for new employee onboarding.- Skillfully cultivates strong relationships with colleagues, customers, and clients, delivering expert guidance with a focus on integrity, confidentiality, and unwavering support to empower them in achieving their objectives.- Manage all data and systems, optimizing the use of Salesforce and Zoho for data collection, reporting, and support.- Produce internal reports/updates, and ensure staff are well informed of key program information.- Proactively manage 40K+ product users handling upwards of 600 customer service issues and inquiries monthly- Created and maintained the FAQ database providing support and resource materials.- Contribute to financial growth of organization through optimized CRM operations, support of data-driven decision-making and oversight of business development and customer engagement activities. Show less
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Director of Database Development & Management
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Aug 2016 - Present
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Handit2 Network
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United States
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Advertising Services
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1 - 100 Employee
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VP Business Development
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Apr 2016 - Dec 2016
Established new CPG partnerships by gathering prospect research; developed and presented proposals; and managed contract preparations and negotiations. Oversaw all program communication; data maintenance; client relationship management. Supervised campaign expectations, timelines, and delivered post-program evaluation analyses. - Increased client invoicing from $175K to $250K in a 5 month span. - Procured new clients including Vicks, Bissell, Beech-Nut, and Sunstar. Established new CPG partnerships by gathering prospect research; developed and presented proposals; and managed contract preparations and negotiations. Oversaw all program communication; data maintenance; client relationship management. Supervised campaign expectations, timelines, and delivered post-program evaluation analyses. - Increased client invoicing from $175K to $250K in a 5 month span. - Procured new clients including Vicks, Bissell, Beech-Nut, and Sunstar.
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LeadQual, LLC
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United States
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IT Services and IT Consulting
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1 - 100 Employee
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Client Account Manager
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Feb 2015 - Sep 2015
Established relationships with multiple clients as the facilitator in campaign launches. Monitored and reported on campaign performance based on key quality metrics.- Maintained and nurtured business partnerships which increased customer satisfaction and revenue by meeting or exceeding set targets.- Contracted Sotheby’s International Realty Affiliates to engage in the SEO program.
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Sales Executive
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May 2014 - Jan 2015
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VP of Business Development
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Nov 2012 - May 2014
The Handit2 Network is a boutique 'venue-based' promotions agency offering grassroots access to over 20 million consumers. We reach them in the ‘real world’; that is, in brick-and-mortar environments where consumers live, work and play. Our specialty is delivering last minute, turn-key, solo sampling promotions in places like daycare centers (targeting moms), health clubs (targeting active consumers), and senior centers.
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Director of Business Development
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Mar 2011 - Nov 2012
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Director of Client Services
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Dec 2007 - Jun 2011
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Starz Entertainment
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United States
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Movies, Videos, and Sound
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1 - 100 Employee
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Director of Programming Analyses
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1996 - 2001
• Supervised a department of five employees. • In charge of reporting and explaining Nielsen ratings data to the company. • Responsible for all competitive analyses used in sales presentations, marketing claims, and internal business decisions. • Worked with all areas of the company: Sales, Marketing, Legal, I.T., Finance & Accounting, Acquisitions, and Scheduling. • Successfully spearheaded and created an in-house analysis system that compares STARZ/Encore product with the competition, which enabled the company to make decisions more quickly. Show less
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Education
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Lafayette College
Bachelor of Arts (B.A.), Psychology & Art