Experience

Biznology
• United States
• Business Consulting and Services
• 1 - 100 Employee
• Columnist

  • Jul 2020 - Present

Consultants Collective, A JEM Company
• Innovation Consultant

  • Feb 2020 - Present


FocusCatalyst

• China
• Chemical Manufacturing

• Innovation Consultant

  • Jan 2005 - Present

  Hi, I'm Betsy Burroughs. The Atlantic Magazine called me "a Silicon Valley branding executive turned neuroscience researcher." I consult with organizations on business innovation and with individuals on weight loss so they can make effective change Easy Effortless Fun. I first developed my business innovation techniques for my branding clients. My first book was on business innovation, "FOCUS. The Catalyst for Innovation. Based on the Neuroscience of Insight." Even though that book is a business book, surprisingly…I used every technique in it to make it Easy Effortless Fun to lose 90 pounds and keep them off. All the neuroscience research I’ve studied in the last 20 years on Behavior Change and Habit Design led me to create these techniques. My upcoming second book adds to my first, with new innovative weight loss techniques you can’t find anywhere else—ones that work with your brain, not against it. Show less

• Founder & President

  • 2005 - Present

  FocusCatalyst advises companies on innovation, based on the Neuroscience of Insight. “Betsy's book is fun, adventurous, rebellious, and practical.” –Alan M. Webber, co-founder, Fast Company magazine. “Betsy Burroughs is reinventing innovation thinking in ways that bring about tangible results.“ –Michela O’Connor Abrams, President, Dwell Media LLC“Today we need Betsy’s bold thinking, new solutions, and fresh approaches to harness the power of innovation to meet our industry’s rising social and environmental obligations.” –Kirsten Ritchie, PE, LEED AP, Director of Sustainable Design, Gensler, National Board Member, US Green Building Council.“ Betsy’s unique approach, using applied neuroscience, turns brainstorming into actionable results. -–John Pierre, CEO and co-founder, Linguastat “Catalyst’ is absolutely the right way to describe what Betsy does. She is ultimately a scientist always testing and learning. She develops powerful approaches and makes things happen for everyone who crosses her path.” –Geni Whitehouse, CPA, CITP, CSPM, a LinkedIn 150 “Who to Follow” Thought Leader Show less



FOCUS. The Catalyst for Innovation. Based on the Neuroscience of Insight

• Author

  • 2010 - Present

  Foreword by Michela O’Connor Abrams, CEO, Dwell Media LLC, www.dwell.com "There is never enough time to step back from your business and examine your goals, test your vision, fine tune your mission or uncover new opportunities…but that is what it takes to innovate. "As someone who loves creating new products, platforms, services and pretty much everything else the Dwell brand allows, I found a path to success through Guided Brainstorming with Betsy Burroughs. "It all seemed far too simple and yet the magic was in the simplicity. Unlocking intuition and creating those “aha!” moments is what it’s all about. "Now I find myself using her methods as a matter of practice when creating anything new. I rarely get bogged down with a problem for long and since time is my most precious resource, her techniques are my best friends. "Fast, easy and they work. There are no other innovation tools I could recommend more than these FocusCatalyst Guided Brainstorming techniques." Available on Amazon Show less



The Collaborative for Architects and Designers

• Co-Founder

  • 2012 - Present

  The Collaborative is a design, policy and practice professionals network. It brings together curated content and a small group of specialty consultants and industry-wide experts who understand the value and nuanced complexity of design, performance, beauty, building science and the power of effective communication and storytelling. The Collaborative is a design, policy and practice professionals network. It brings together curated content and a small group of specialty consultants and industry-wide experts who understand the value and nuanced complexity of design, performance, beauty, building science and the power of effective communication and storytelling.



Mmindd Labs

• Fellow

  • 2014 - Present

  From Tasking To Minding "Tasking is what makes it possible to work an assembly line. Minding is what makes its possible to live a full, healthy 21st century life. "At its core, minding is a relationship-centric, narrative-based way of attending to the business of life, in time and over time. It is attention management for a world of interconnectivity and interdependence. Call it 'social attention management' or 'agile attention management,' if you will. Minding is what makes it possible to efficiently perform quality work that results from shared responsibility for interdependent activities. It is about creating and sustaining a productivity flow between the individual and the collective." www.mminddlabs.com Show less



FocusCatalyst Brainstorming Salon

• Founder

  • Feb 2004 - Jul 2016

  The FocusCatalyst Brainstorming Salon was an informal gathering of upwards of 50 interesting people for interesting conversation held every month in Betsy's San Francisco SOMA loft from 2004-2016. The FocusCatalyst Brainstorming Salon was an informal gathering of upwards of 50 interesting people for interesting conversation held every month in Betsy's San Francisco SOMA loft from 2004-2016.



Soma

• Pakistan
• Retail Apparel and Fashion
• 1 - 100 Employee

• Delegate, Ethiopia's charity:water Wells

  • Mar 2013 - Mar 2013

  Soma's philanthropic partner is charity:water. Dwell Media asked Betsy to be their representative in a 9-person delegation to visit charity:water wells in remote villages in northern Ethiopia as a guest of Soma. "Soma is reinventing the way we enjoy beverages at home, starting with a water filter that’s smart, beautiful, and sustainable. The 100% biodegradable Soma filter, housed in an elegant glass carafe, effectively removes water impurities, improves taste, and looks good on any table. Soma simplifies filter replacement with a simple subscription service that delivers new filters by mail. "800 million people don't have access to clean and safe drinking water. charity: water is working to solve this. Every filter you buy from Soma includes a donation to charity: water to help support their essential work around the globe." www.drinksoma.com www.charitywater.org Show less



Playworks.org

• Founding Member, San Francisco Board of Directors

  • Jun 2010 - Oct 2012

  "Playworks believes in the power of play to bring out the best in every kid. "The national non-profit organization creates a place for every kid on the playground – a place where every child belongs, has fun and is part of the game. "Playworks currently serves more than 900 schools in 23 cities, and reaches approximately 425,000 students directly and through professional training services." www.playworks.org "Playworks believes in the power of play to bring out the best in every kid. "The national non-profit organization creates a place for every kid on the playground – a place where every child belongs, has fun and is part of the game. "Playworks currently serves more than 900 schools in 23 cities, and reaches approximately 425,000 students directly and through professional training services." www.playworks.org



Linguastat

• Software Development
• 1 - 100 Employee

• Advisory Board Member

  • 2006 - 2012

  "Patented technology that automatically generates and manages millions of optimized product descriptions — for retailers, brands and agencies." www.linguastat.com "Patented technology that automatically generates and manages millions of optimized product descriptions — for retailers, brands and agencies." www.linguastat.com



Gate 3 WorkClub

• United States
• Information Technology & Services

• Vice President, Marketing & Sales

  • 2004 - 2005

  Pioneering co-working space before the term "co-working" was coined. Gate 3 WorkClub was 14,000 square feet outfitted in all the latest workstations, Eames lounges and Nelson benches from its partner, Herman Miller. It included a cafe, on-site IT support, a learning community and more. Pioneering co-working space before the term "co-working" was coined. Gate 3 WorkClub was 14,000 square feet outfitted in all the latest workstations, Eames lounges and Nelson benches from its partner, Herman Miller. It included a cafe, on-site IT support, a learning community and more.



Burroughs & Hamilton Consulting

• President

  • 1999 - 2004

  Clients included Business 2.0 magazine, TechRepublic, Reed Business Publishing (Broadcasting & Cable, Design News, and EDN magazines, The Home Book), Dwell magazine, IDG Executive Forums, CNET Networks, The Tech Museum of Innovation, Meritage Skin Care Clients included Business 2.0 magazine, TechRepublic, Reed Business Publishing (Broadcasting & Cable, Design News, and EDN magazines, The Home Book), Dwell magazine, IDG Executive Forums, CNET Networks, The Tech Museum of Innovation, Meritage Skin Care



Satmetrix Systems

• Retail Office Equipment

• Vice President, Business Development

  • 1998 - 1999

  "Satmetrix is a global provider of customer experience management software. Its SaaS-based solutions drive customer retention, improve customer affinity and maximize positive word-of-mouth to deliver overall improvements in customer lifetime value." "Satmetrix is a global provider of customer experience management software. Its SaaS-based solutions drive customer retention, improve customer affinity and maximize positive word-of-mouth to deliver overall improvements in customer lifetime value."



International Data Group

• France
• Software Development

• Vice President, Marketing, InfoWorld

  • 1994 - 1998

  As Vice President of Marketing for InfoWorld, Betsy created the InfoWorld Futures Project and recruited an Advisory Board for it that included some of the leading futurists and thought leaders in the country, including: David Kelley, IDEO founder and co-founder and head of the Stanford d school Paul Saffo, then Director, Institute for the Future John Seely Brown, then Director of Xerox PARC Jaron Lanier, considered the “Father of Virtual Reality" Geoffrey Moore, best-selling author of Crossing the Chasm and more Also at InfoWorld, Betsy negotiated their sponsorship of Paramount Pictures’ $100 million Las Vegas Star Trek: The Experience attraction. She cites as one of her greatest thrills going on the set of Deep Space Nine—twice. Show less



Burroughs & Hamilton Advertising Agency

• President

  • 1991 - 1994

  Clients included Ziff-Davis Magazine Networks and InfoWorld. When she started working with InfoWorld, Betsy had a flash of insight* that resulted in an entire campaign for them that took their market share from 35% to 50% virtually overnight. * That "in-a-flash" insight included all their branding and positioning--as well as the concept, layout and look and feel for the entire campaign, including its tagline and logo mark. (And all of Betsy's experience is in ad agency account management, not creative. Luckily her creative team agreed with the approach...) As a result of that experience--as well as the flash of insight she experienced again as VP Marketing at Infoworld that led to the InfoWorld Futures Project described above--Betsy developed a number of unique processes and techniques so anyone can generate those "flash of insight" experiences more often and more at will. All of which led to her founding her current company, FocusCatalyst, and writing her book, "FOCUS. The Catalyst for Innovation." Show less



Computer Systems News

• United Kingdom
• Information Technology & Services

• Sales Director

  • 1988 - 1991

  Sales management responsibilities at Computer Systems News, a leading publication of International Data Systems (IDG) Sales management responsibilities at Computer Systems News, a leading publication of International Data Systems (IDG)



TFB/BBDO Advertising Agency

• Account Supervisor

  • 1982 - 1988

  Largest advertising agency in Silicon Valley. Clients included Informix, Software Publishing Corp, NEC, ALPS America. Largest advertising agency in Silicon Valley. Clients included Informix, Software Publishing Corp, NEC, ALPS America.



D'Arcy MacManus & Masius Advertising Agency

• Account Executive

  • 1978 - 1982

  Clients included Purex, Bank of America, Sun-Maid, Sunsweet. Clients included Purex, Bank of America, Sun-Maid, Sunsweet.