Betsy Morrison

Management Consultant at M2 Strategy
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Contact Information
us****@****om
(386) 825-5501
Location
Northport, Alabama, United States, US

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Clayton Shoffit

I was a client of Betsy's for a several years. She and I worked very closely to align the opportunities her company offered with my strategy. When those opportunities didn't exist, she created them. It was almost effortless for Betsy when it came to customer service. I knew I could trust her with my brand, my strategy and event goals. Together we elevated the expectation and experience my customers came to know at her events. On a personal level, she was easy to talk to and I had a great time getting to know her.

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Credentials

  • Smartsheet Product Certified User
    Smartsheet
    Mar, 2021
    - Nov, 2024

Experience

    • United States
    • Business Consulting and Services
    • 1 - 100 Employee
    • Management Consultant
      • Feb 2021 - Present

    • United States
    • IT Services and IT Consulting
    • 400 - 500 Employee
    • Client Success Manager- Events
      • Aug 2016 - Apr 2020

      • Liaison to clients for an event portfolio of a large tradeshow and multiple conferences • Provided exceptional customer service to clients for their pre-event, onsite and post- show needs • Created extraordinary event experiences for clients and ensured success at events • Made clients feel that they added a member to their team who assisted them in every aspect of the event Great American Trucking Show • Collaborated with sales representatives on client renewals and prospects for new sponsorship and exhibit sales • Generated booth space and sponsorships sales- inbound and outbound • Partnered with show vendors to provide services to exhibitors • Provided direct communication to exhibitors answering questions and providing information on opportunities and deadlines • Ensured exhibitors’ booth accommodations were met onsite • Problem solved with show vendors onsite to resolve exhibitor issues • Reconciled weekly sales numbers for booth contracts and sponsorships in sales report • Collaborated with editorial department to produce show directory • Compiled and proofed exhibitor listings and sponsored ads in show directory • Created content for exhibitor blog, newsletter and emails • Managed and trained seasonal employee for trade show preparation • Collaborated with marketing in generating sales materials and sponsorship opportunities • Collaborated with operations for best experience onsite Spring and Fall Symposiums • Supported sales representatives on sale of sponsorships • Maintained correspondence and conference calls with sponsors regarding important information and deadlines • Obtained artwork/content for signs, programs, and other show materials from sponsor • Initiated cold calls to potential symposium attendees • Scheduled one-on-one meetings between sponsor and requested attendees • Coordinated golf pairings and dinners between sponsor and requested attendees • Assembled and organized sponsor booth space onsite Show less

    • United States
    • Restaurants
    • 500 - 600 Employee
    • Catering Manager
      • Jul 2014 - Aug 2016

      • Designed and implemented marketing plan for soliciting catering clients • Initiated communication methods reaching current and potential clients to maintain customer relations • Cooperated with management to receive, deliver catering services and provided outstanding customer service in order to retain clients • Conduct general office duties including computer records • Designed and implemented marketing plan for soliciting catering clients • Initiated communication methods reaching current and potential clients to maintain customer relations • Cooperated with management to receive, deliver catering services and provided outstanding customer service in order to retain clients • Conduct general office duties including computer records

Education

  • The University of Alabama
    Bachelor's degree, Human Environmental Services
    2005 - 2009

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