Betsy Matz

Vice President, Creative Services at Nugget
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Location
Atlanta Metropolitan Area

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Experience

    • United States
    • Software Development
    • Vice President, Creative Services
      • Aug 2022 - Present

      Leading a team of talented creators to tell the people about all things Nugget! Leading a team of talented creators to tell the people about all things Nugget!

    • United States
    • Events Services
    • 1 - 100 Employee
    • Vice President of Experience Production
      • Jan 2022 - Aug 2022

      Czarnowski, a landmark of the trade and auto show industry, expanded its strategy, creative and production services to include everything from agency brand work to experiential activations to content creation, digital/virtual, corporate events and more. Re-branded the Czarnowski Collective, we represent four studios and a full suite of capabilities. As Head of Production, Experiential, I lead a diverse and talented team of staff, freelance and third party partners...helping to grow this… Show more Czarnowski, a landmark of the trade and auto show industry, expanded its strategy, creative and production services to include everything from agency brand work to experiential activations to content creation, digital/virtual, corporate events and more. Re-branded the Czarnowski Collective, we represent four studios and a full suite of capabilities. As Head of Production, Experiential, I lead a diverse and talented team of staff, freelance and third party partners...helping to grow this blossoming line of business for Czarnowski by more than 300% over 5 year period.

    • Director of Experience Production
      • Jul 2018 - Jan 2022

    • United States
    • Advertising Services
    • 1 - 100 Employee
    • Executive Producer
      • May 2017 - Jul 2018
    • United Kingdom
    • Retail Office Equipment
    • Sr Manager of Video Content and Production
      • Feb 2015 - May 2017

      Responsible for every aspect of the video/content development and publishing process at a leading children’s gear and toy company. In partnership with marketing, digital and product development teams, conceptualizes, scripts, storyboards, plans, designs, directs and executes videos ranging from internal communication to web and network commercials and sizzles across all Kids II brands (Baby Einstein, Bright Starts, Oball and more). Coordinates all aspects of shoots in-studio and on location… Show more Responsible for every aspect of the video/content development and publishing process at a leading children’s gear and toy company. In partnership with marketing, digital and product development teams, conceptualizes, scripts, storyboards, plans, designs, directs and executes videos ranging from internal communication to web and network commercials and sizzles across all Kids II brands (Baby Einstein, Bright Starts, Oball and more). Coordinates all aspects of shoots in-studio and on location including talent booking, crews, equipment and grip rentals, set design/location scouting, permitting, craft service, etc. On set, changes hats and becomes director- insuring that lighting, camera, talent, sound and set are all being executed properly. Finally, oversees all aspects of post-production including the editing process, internal approvals, legal and product integrity sign offs and publishing/distribution. Also oversees and maintains production budgets on a project level and as part of a larger annual budget. Show less Responsible for every aspect of the video/content development and publishing process at a leading children’s gear and toy company. In partnership with marketing, digital and product development teams, conceptualizes, scripts, storyboards, plans, designs, directs and executes videos ranging from internal communication to web and network commercials and sizzles across all Kids II brands (Baby Einstein, Bright Starts, Oball and more). Coordinates all aspects of shoots in-studio and on location… Show more Responsible for every aspect of the video/content development and publishing process at a leading children’s gear and toy company. In partnership with marketing, digital and product development teams, conceptualizes, scripts, storyboards, plans, designs, directs and executes videos ranging from internal communication to web and network commercials and sizzles across all Kids II brands (Baby Einstein, Bright Starts, Oball and more). Coordinates all aspects of shoots in-studio and on location including talent booking, crews, equipment and grip rentals, set design/location scouting, permitting, craft service, etc. On set, changes hats and becomes director- insuring that lighting, camera, talent, sound and set are all being executed properly. Finally, oversees all aspects of post-production including the editing process, internal approvals, legal and product integrity sign offs and publishing/distribution. Also oversees and maintains production budgets on a project level and as part of a larger annual budget. Show less

    • Mauritania
    • Telecommunications
    • 1 - 100 Employee
    • Project Manager/Creative Producer
      • 2011 - Dec 2014

      Mattel’s World Wide Trade Show Service department supports events and productions of all sizes and across all brands of the world’s largest toy company. Responsibilities included client interaction, production design, event coordination, budgeting, management of support teams and vendors and start-to-finish producing of shows and events that range in budget from three figures to seven figures and occur domestically as well as internationally. Interaction with all levels of the management… Show more Mattel’s World Wide Trade Show Service department supports events and productions of all sizes and across all brands of the world’s largest toy company. Responsibilities included client interaction, production design, event coordination, budgeting, management of support teams and vendors and start-to-finish producing of shows and events that range in budget from three figures to seven figures and occur domestically as well as internationally. Interaction with all levels of the management structure at Mattel, up to and including Senior and Executive VPs required the ability to work creatively as well as administratively, lead a department of more than forty members of support teams (CAD drafters, graphic designers and production crews), manage multiple projects simultaneously and be an articulate presenter in high pressure situations. Creative Producers must also understand marketing objectives of billion dollar brands such as Hot Wheels, Barbie, Fisher Price and Thomas the Train and design showrooms and events that support current marketing initiatives. (Employer of Record: PRO Unlimited on assignment at Mattel) Show less Mattel’s World Wide Trade Show Service department supports events and productions of all sizes and across all brands of the world’s largest toy company. Responsibilities included client interaction, production design, event coordination, budgeting, management of support teams and vendors and start-to-finish producing of shows and events that range in budget from three figures to seven figures and occur domestically as well as internationally. Interaction with all levels of the management… Show more Mattel’s World Wide Trade Show Service department supports events and productions of all sizes and across all brands of the world’s largest toy company. Responsibilities included client interaction, production design, event coordination, budgeting, management of support teams and vendors and start-to-finish producing of shows and events that range in budget from three figures to seven figures and occur domestically as well as internationally. Interaction with all levels of the management structure at Mattel, up to and including Senior and Executive VPs required the ability to work creatively as well as administratively, lead a department of more than forty members of support teams (CAD drafters, graphic designers and production crews), manage multiple projects simultaneously and be an articulate presenter in high pressure situations. Creative Producers must also understand marketing objectives of billion dollar brands such as Hot Wheels, Barbie, Fisher Price and Thomas the Train and design showrooms and events that support current marketing initiatives. (Employer of Record: PRO Unlimited on assignment at Mattel) Show less

    • United States
    • Graphic Design
    • Owner and Principal
      • 2003 - 2010

      KidsArt serviced an average of 150-200 students weekly, ages 4 years to adult, providing fine art drawing, painting and ceramics instruction. As the owner and Director of this business, I built the clientele from the ground up and managed every aspect of opening and operating. From a marketing perspective, I built the KidsArt brand through advertising, community events and outreach, professional and educational networking and developing a brand identity. Additional business responsibilities… Show more KidsArt serviced an average of 150-200 students weekly, ages 4 years to adult, providing fine art drawing, painting and ceramics instruction. As the owner and Director of this business, I built the clientele from the ground up and managed every aspect of opening and operating. From a marketing perspective, I built the KidsArt brand through advertising, community events and outreach, professional and educational networking and developing a brand identity. Additional business responsibilities included negotiating lease terms and contracts, maintaining proper liability and workman's compensation insurances, interviewing/hiring/evaluating/terminating employees, planning and executing specials events, handling legal challenges and maintaining positive PR for the business. Daily duties included development of original art curriculum, teaching classes and supervising staff teachers, enrolling new students, following up with perspective students, billing, banking, overseeing general studio maintenance and client relations. Show less KidsArt serviced an average of 150-200 students weekly, ages 4 years to adult, providing fine art drawing, painting and ceramics instruction. As the owner and Director of this business, I built the clientele from the ground up and managed every aspect of opening and operating. From a marketing perspective, I built the KidsArt brand through advertising, community events and outreach, professional and educational networking and developing a brand identity. Additional business responsibilities… Show more KidsArt serviced an average of 150-200 students weekly, ages 4 years to adult, providing fine art drawing, painting and ceramics instruction. As the owner and Director of this business, I built the clientele from the ground up and managed every aspect of opening and operating. From a marketing perspective, I built the KidsArt brand through advertising, community events and outreach, professional and educational networking and developing a brand identity. Additional business responsibilities included negotiating lease terms and contracts, maintaining proper liability and workman's compensation insurances, interviewing/hiring/evaluating/terminating employees, planning and executing specials events, handling legal challenges and maintaining positive PR for the business. Daily duties included development of original art curriculum, teaching classes and supervising staff teachers, enrolling new students, following up with perspective students, billing, banking, overseeing general studio maintenance and client relations. Show less

    • Production Designer, Art Director, Set Dresser, Art Dept.
      • 1998 - 2003

      Freelance art direction and design experience in a range of artistic venues including music videos, fashion and celebrity photography, feature films, live theater and opera, trade shows and visual merchandising.I worked for high profile clients on both the West and East coast as well as internationally. -Select Credits include: Music videos- “Dirty” (Christina Aguillera), “This Train Don’t Stop There Anymore” (Elton John feat. Justin Timberlake), “Outtathaway” The Vines, “Feeling This”… Show more Freelance art direction and design experience in a range of artistic venues including music videos, fashion and celebrity photography, feature films, live theater and opera, trade shows and visual merchandising.I worked for high profile clients on both the West and East coast as well as internationally. -Select Credits include: Music videos- “Dirty” (Christina Aguillera), “This Train Don’t Stop There Anymore” (Elton John feat. Justin Timberlake), “Outtathaway” The Vines, “Feeling This” (Blink 182), “I’m With You” (Avril Lavigne) Photography- “Campaign United Kingdom” (Siemens), “Mila Jovovich” (L’Oreal), “Shakira” (Details Magazine) Film/Television-“Speakeasy” (Miramax), “Tears of the Sun” (Miramax), “The Four Feathers” (Miramax), "Over Your Head" (HGTV), select commercials (Bravo), “Players” (HBO), select commercials (Netflix.com), “PSA: Knock Out Drugs” (Danny Trejo Foundation) Show less Freelance art direction and design experience in a range of artistic venues including music videos, fashion and celebrity photography, feature films, live theater and opera, trade shows and visual merchandising.I worked for high profile clients on both the West and East coast as well as internationally. -Select Credits include: Music videos- “Dirty” (Christina Aguillera), “This Train Don’t Stop There Anymore” (Elton John feat. Justin Timberlake), “Outtathaway” The Vines, “Feeling This”… Show more Freelance art direction and design experience in a range of artistic venues including music videos, fashion and celebrity photography, feature films, live theater and opera, trade shows and visual merchandising.I worked for high profile clients on both the West and East coast as well as internationally. -Select Credits include: Music videos- “Dirty” (Christina Aguillera), “This Train Don’t Stop There Anymore” (Elton John feat. Justin Timberlake), “Outtathaway” The Vines, “Feeling This” (Blink 182), “I’m With You” (Avril Lavigne) Photography- “Campaign United Kingdom” (Siemens), “Mila Jovovich” (L’Oreal), “Shakira” (Details Magazine) Film/Television-“Speakeasy” (Miramax), “Tears of the Sun” (Miramax), “The Four Feathers” (Miramax), "Over Your Head" (HGTV), select commercials (Bravo), “Players” (HBO), select commercials (Netflix.com), “PSA: Knock Out Drugs” (Danny Trejo Foundation) Show less

Education

  • California Institute of the Arts
    BFA, SCENIC DESIGN AND PAINTING
    1998 - 2002
  • Boston University
    Master of Arts (M.A.), Painting and Art Education
    2010 - 2012

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