Betsy Kaplan
Associate Director, Strategic Communications at MOJO- Claim this Profile
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English Native or bilingual proficiency
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Spanish Elementary proficiency
Topline Score
Bio
Jessie Jacobson
Betsy is determined, organized, and gets the job done. With Betsy, you can rest assured that your client is in good hands. Her way of navigating all client and internal conversations with poise and purpose is impressive, and she always delivers 150%. On top of that, Betsy is a delight to work with and brings lightness, humor, and curiosity to the room.
Tom Piechura
Betsy served as an Assistant Account Executive in the New York Entertainment Marketing Division that I run for over a year from August 2018 to October 2019. I cannot say enough to express the extraordinary level of dedication, professionalism and attention to detail she brought to the job each and every day. Ours is an extremely hectic and fast-paced working environment requiring employees to think on their feet and balance a multitude of projects simultaneously and requires, as most jobs do, a positive attitude, a willingness to learn and an extreme attentiveness to detail. In all these areas Betsy excels and I’m positive she has grown even stronger in those areas since she departed our organization. It goes without saying that I give Betsy my highest recommendation. She will make an incredible addition and asset to any future company fortunate enough to bring her onboard.
Jessie Jacobson
Betsy is determined, organized, and gets the job done. With Betsy, you can rest assured that your client is in good hands. Her way of navigating all client and internal conversations with poise and purpose is impressive, and she always delivers 150%. On top of that, Betsy is a delight to work with and brings lightness, humor, and curiosity to the room.
Tom Piechura
Betsy served as an Assistant Account Executive in the New York Entertainment Marketing Division that I run for over a year from August 2018 to October 2019. I cannot say enough to express the extraordinary level of dedication, professionalism and attention to detail she brought to the job each and every day. Ours is an extremely hectic and fast-paced working environment requiring employees to think on their feet and balance a multitude of projects simultaneously and requires, as most jobs do, a positive attitude, a willingness to learn and an extreme attentiveness to detail. In all these areas Betsy excels and I’m positive she has grown even stronger in those areas since she departed our organization. It goes without saying that I give Betsy my highest recommendation. She will make an incredible addition and asset to any future company fortunate enough to bring her onboard.
Jessie Jacobson
Betsy is determined, organized, and gets the job done. With Betsy, you can rest assured that your client is in good hands. Her way of navigating all client and internal conversations with poise and purpose is impressive, and she always delivers 150%. On top of that, Betsy is a delight to work with and brings lightness, humor, and curiosity to the room.
Tom Piechura
Betsy served as an Assistant Account Executive in the New York Entertainment Marketing Division that I run for over a year from August 2018 to October 2019. I cannot say enough to express the extraordinary level of dedication, professionalism and attention to detail she brought to the job each and every day. Ours is an extremely hectic and fast-paced working environment requiring employees to think on their feet and balance a multitude of projects simultaneously and requires, as most jobs do, a positive attitude, a willingness to learn and an extreme attentiveness to detail. In all these areas Betsy excels and I’m positive she has grown even stronger in those areas since she departed our organization. It goes without saying that I give Betsy my highest recommendation. She will make an incredible addition and asset to any future company fortunate enough to bring her onboard.
Jessie Jacobson
Betsy is determined, organized, and gets the job done. With Betsy, you can rest assured that your client is in good hands. Her way of navigating all client and internal conversations with poise and purpose is impressive, and she always delivers 150%. On top of that, Betsy is a delight to work with and brings lightness, humor, and curiosity to the room.
Tom Piechura
Betsy served as an Assistant Account Executive in the New York Entertainment Marketing Division that I run for over a year from August 2018 to October 2019. I cannot say enough to express the extraordinary level of dedication, professionalism and attention to detail she brought to the job each and every day. Ours is an extremely hectic and fast-paced working environment requiring employees to think on their feet and balance a multitude of projects simultaneously and requires, as most jobs do, a positive attitude, a willingness to learn and an extreme attentiveness to detail. In all these areas Betsy excels and I’m positive she has grown even stronger in those areas since she departed our organization. It goes without saying that I give Betsy my highest recommendation. She will make an incredible addition and asset to any future company fortunate enough to bring her onboard.
Credentials
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Mental Health First Aider
MHFA England®Jun, 2022- Nov, 2024 -
Writing Sadness Through Humor
The Second CityAug, 2020- Nov, 2024
Experience
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MOJO
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United States
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Business Consulting and Services
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1 - 100 Employee
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Associate Director, Strategic Communications
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Jul 2023 - Present
Clients: Angel’s Envy, Q Mixers Clients: Angel’s Envy, Q Mixers
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Experience Camps for Grieving Children
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United States
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Individual and Family Services
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1 - 100 Employee
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Associate Program Director
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Mar 2022 - Present
• Associate Director for the Midwest location of Experience Camps, a national non-profit organization providing free one-week summer camp programs to children who have experienced the death of a parent, sibling, or primary caregiver • Responsible for setting the tone for the camp week, providing leadership and direction to staff while infusing the program with culture, positive energy, and ensuring a high standard of quality • Associate Director for the Midwest location of Experience Camps, a national non-profit organization providing free one-week summer camp programs to children who have experienced the death of a parent, sibling, or primary caregiver • Responsible for setting the tone for the camp week, providing leadership and direction to staff while infusing the program with culture, positive energy, and ensuring a high standard of quality
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M&C Saatchi Sport & Entertainment North America
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United States
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Public Relations and Communications Services
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1 - 100 Employee
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Account Supervisor
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May 2023 - Jul 2023
PR and Marketing; Mental Health First Aid Committee Co-ChairClients: William Grant & Sons (The Balvenie, Glenfiddich), Sonos, Elysian Brewing, 2022 FIFA World Cup™ with Coca-Cola, adidas Headphones
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Senior Account Executive
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May 2022 - May 2023
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Account Executive
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May 2021 - May 2022
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Bullfrog + Baum
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Public Relations and Communications Services
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1 - 100 Employee
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Account Coordinator
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Sep 2020 - May 2021
• Executed targeted pitching, press releases, newsletters, and media alerts to publicize client activations and programming • Secured press coverage features in consumer and trade outlets (broadcast, digital, print) • Developed and maintained strong relationships with media, influencers, and industry insiders • Social Media Community Management on select accounts • Administrative tasks such as press clippings, coverage reports, coordinating meetings, call agendas and recaps, editing press kits and bios • Clients included: Ketel One Family-Made Vodka brands, Zacapa Rum, Black Tap Restaurants, Made by Nacho Show less
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AKA
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Advertising Services
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100 - 200 Employee
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Client Services Account Coordinator
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Oct 2019 - Apr 2020
*COVID-19 LAYOFF •Managed and delegated project timelines to appropriate team members to assure client needs were met. •Co-led weekly advertising meetings to present proposed media, creative, and marketing initiatives. •Collaborated with internal departments to ensure that client initiatives were executed properly. •Communicated artwork revisions to the creative team and trafficked materials. •Managed and maintained client advertising budgets. •Projects included: The Metropolitan Opera, Neil Simon’s Plaza Suite, Betrayal, Empire Outlets, Vineyard Theatre, and Manhattan Theatre Club Show less
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42West
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United States
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Entertainment Providers
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1 - 100 Employee
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Assistant Account Executive
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Aug 2018 - Oct 2019
•Supported theatrical, awards, and below-the-line film campaigns as well as represented filmmakers. •Pulled daily press breaks for all clients while maintaining publicity status reports. •Pitched television and film journalists to schedule interviews with talent and creatives involved in client projects. •Responsible for overseeing client’s premieres, press days, press junkets, promotions and screenings. •Projects included: The Marvelous Mrs. Maisel, Howard Stern Comes Again, Joker, JoJo Rabbit, and Mary Poppins Returns. Show less
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DKC/O&M
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United States
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Public Relations and Communications Services
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1 - 100 Employee
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Publicity Intern
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Jan 2018 - Aug 2018
•Compiled daily news clipping and media coverage of our cliental to kept the company up to date on all relevant press circulation. •Edited, prepared, and distributed press releases, photo tips, and invitations to client events. •Assisted press agents at various events, including Broadway opening nights and the 2018 Tony Awards. •Handled a high volume of phone calls, emails and scheduling. •Compiled daily news clipping and media coverage of our cliental to kept the company up to date on all relevant press circulation. •Edited, prepared, and distributed press releases, photo tips, and invitations to client events. •Assisted press agents at various events, including Broadway opening nights and the 2018 Tony Awards. •Handled a high volume of phone calls, emails and scheduling.
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CEA CAPA Education Abroad
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United States
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Higher Education
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200 - 300 Employee
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Alumni Ambassador
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Dec 2016 - Dec 2017
• Advised and assisted prospective study abroad students while promoting CEA programs on the University of Arizona’s campus by posting fliers and sharing my experience with other students
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Mobile Journalist
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Aug 2016 - Dec 2016
• Produced a total of 10 blog posts throughout the semester involving video about experiences, including “My Experience at Auschwitz-Birkenau”
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Spoon University
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United States
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Online Audio and Video Media
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1 - 100 Employee
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Editorial Director/Writer
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Jan 2016 - Dec 2017
• Edited and published over 20 articles a month regarding health and wellness • Wrote two articles per month, including “Why You Shouldn’t Be Ashamed To Go To Therapy” • Served as a visionary within the organization by working with individuals on their writing, taking photos, or shooting video • Edited and published over 20 articles a month regarding health and wellness • Wrote two articles per month, including “Why You Shouldn’t Be Ashamed To Go To Therapy” • Served as a visionary within the organization by working with individuals on their writing, taking photos, or shooting video
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Playbill
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Book and Periodical Publishing
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1 - 100 Employee
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Editorial Intern
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Jun 2017 - Aug 2017
• Produced three to four articles per day, either news or feature, including “Where Can Broadway Fans Let Loose and ‘Get ‘Rowdy?’ Darren Criss Has the Answer” • Attended and covered press events such as, Prince of Broadway • Conducted interviews with Broadway stars such as Darren Criss and Alice Ripley • Transcribed interviews, averaging two to three a day • Produced three to four articles per day, either news or feature, including “Where Can Broadway Fans Let Loose and ‘Get ‘Rowdy?’ Darren Criss Has the Answer” • Attended and covered press events such as, Prince of Broadway • Conducted interviews with Broadway stars such as Darren Criss and Alice Ripley • Transcribed interviews, averaging two to three a day
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Education
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University of Arizona
Bachelor’s Degree, Journalism -
Anglo-American University, Prague
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Glenbrook North High School
High School