Betsy Cohen - Lower Healthcare Costs, Better Care
Executive Solutions Consultant at EZaccessMD- Claim this Profile
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English Native or bilingual proficiency
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Spanish Professional working proficiency
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Bio
Erika Szustakowski
After working with Betsy for quite some time now, I can attest to her undying thirst for knowledge. She truly cares about the industry she is in and wants to make a difference in people's lives. I have seen the passion firsthand and I would recommend her to any organization contemplating her services.
Erika Szustakowski
After working with Betsy for quite some time now, I can attest to her undying thirst for knowledge. She truly cares about the industry she is in and wants to make a difference in people's lives. I have seen the passion firsthand and I would recommend her to any organization contemplating her services.
Erika Szustakowski
After working with Betsy for quite some time now, I can attest to her undying thirst for knowledge. She truly cares about the industry she is in and wants to make a difference in people's lives. I have seen the passion firsthand and I would recommend her to any organization contemplating her services.
Erika Szustakowski
After working with Betsy for quite some time now, I can attest to her undying thirst for knowledge. She truly cares about the industry she is in and wants to make a difference in people's lives. I have seen the passion firsthand and I would recommend her to any organization contemplating her services.
Credentials
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Asking Great Sales Questions
LinkedInMar, 2021- Sep, 2024 -
Body Language and Women at Work
LinkedInNov, 2020- Sep, 2024 -
Betsy Cohen - HubSpot Sales Software Certified
HubSpot AcademyJan, 2021- Sep, 2024 -
Integrity Selling by Ron Willingham
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Experience
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EZaccessMD
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United States
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Hospitals and Health Care
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1 - 100 Employee
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Executive Solutions Consultant
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Dec 2020 - Present
Working with corporate leaders to help reduce healthcare cost contributions while simultaneously improving access and quality of care. I accomplish this through "EZaccessMD's Disruptive Healthcare Model". I am changing how healthcare is purchased and delivered. We are On-Demand Mobile Urgent Care combined with telemedicine. Our difference is with the diagnostics. Making a difference has always been the top requirement I have for job and life satisfaction. EZaccessMD makes checking that box easy. I AM making am impact... to the bottom line, to employer's stability and financial success, all while eliminating barriers allowing employee's better access to quality healthcare, when and where they need it. I am an integral component to keeping employers and employees happy and healthy. All at a fair price. Life is good.
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International Sales & Development - Independent Pharmacy, Clinic, & Worksite
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Jul 2017 - Nov 2020
Sales lead responsible for driving new opportunities and managing client account growth across independent wholesale/buying groups in the United States and Canada. Helping to improve hypertension management through the delivery of innovative blood pressure technology, services, and patient management data to position clients to optimize value-based care. • Oversee all aspects of independent sales and marketing division • Develop and manage relationships with all US and Canadian pharmacy wholesalers • Assist with internal MDSAP and ISO 13485 audits• Incorporate the latest industry news and trends into training/sales presentations Sr. Sales Associate• Set company sales record of $358K for a single quarter • Exceeded sales quota consistently by 10-20% • Consulted with independent pharmacy owners daily on ways to improve clinical outcomes• Attended and presented at all industry trade shows • $90K successfully scheduled for collections quarter helping in the Collections Department
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Marketing and Sales Director
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May 2013 - Nov 2016
• Drove minimum 25% annual growth in companion animal and equine categories year over year• Achieved 172% increase annually in trade show sales while boosting average tradeshow order value by 74% • Create and control distribution of educational, relevant, engaging and compliant marketing materials.• 300% increase in customer acquisition and retention• Trade show management- ALL aspects for 30-40 attended annually. (Veterinary and consumer.) • Drove bottom-line profits by developing innovative sales and training programs • Presented complex clinical studies/trials and product education across diverse populations: general veterinarians, specialists, nutritionists and consumers • Well-versed on companion animal and equine NASC regulatory compliance and audits.
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Kinetic Technologies, LLC
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Veterinary
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1 - 100 Employee
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Director of Marketing
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Nov 2010 - Apr 2013
• Launched new veterinary specific products and programs with a total revenue of 1.4 million• Developed and managed marketing/ad budgets totaling over $150K• Increase brand awareness while clinically demonstrating effectiveness of OTC and vet exclusive products • Developed and executed all aspects of marketing initiatives, programs, and budget • Launched new veterinary specific products and programs with a total revenue of 1.4 million• Developed and managed marketing/ad budgets totaling over $150K• Increase brand awareness while clinically demonstrating effectiveness of OTC and vet exclusive products • Developed and executed all aspects of marketing initiatives, programs, and budget
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Marketing Manager & Branded/Private Label Account Specialist
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Nov 2007 - Nov 2010
• Transitioned retail brands from Excelda Manufacturing to Interex Inc. with focus on minimal impact to customer relationships and brand growth. • Direct new product creation, implementation and launch for various industries, brands and companies. (Branded and private label products.) • Manage all aspects of customer accounts. • Transitioned retail brands from Excelda Manufacturing to Interex Inc. with focus on minimal impact to customer relationships and brand growth. • Direct new product creation, implementation and launch for various industries, brands and companies. (Branded and private label products.) • Manage all aspects of customer accounts.
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Excelda Manufacturing
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United States
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Chemical Manufacturing
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Account Manager
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Mar 2005 - Oct 2007
• Plan, coordinate, staff, attend trade shows and corporate events, initiate exhibitor/attendee interaction, product training, event and customer follow up. • Advise accounts on the best product selection based on location, clientele and marketing niche.• Enhance customer acquisition and retention through exceptional training and service practices.
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Marketing and Public Relations Representative
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Mar 2001 - Mar 2005
• Implement media campaigns using local, regional and national industry publications. • Excel at product education and training. • Establish strategic partnerships within Western Industry: Lucchese Boot Company, Stewart Boot Company to increase brand awareness and customer loyalty.
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Education
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Cleary University
Bachelor of Business Administration - BBA, Marketing -
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Michigan State University
English - Arts and Letters
Community
