Betsy Brookshire

Operations at AET Media
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Location
Denver, Colorado, United States, US

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Tayler Hanxi B.

I have had the incredible privilege of working with Betsy in multiple professional capacities with different companies. In every situation, she has proven herself to be the hardest worker on her team, a widely admired leader with an innate desire to pursue not only greatness, but innovation. She has a mind unlike any I've ever known, paired with a passion for results and transformation. A forward-thinker, she's fascinated by challenges, capable of solving problems with a proven "do whatever it takes" attitude. I am grateful to have learned from her and I sincerely believe she will bring greatness to any project she touches.

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Experience

    • Germany
    • Information Technology & Services
    • Operations
      • Aug 2019 - Present
    • United States
    • Advertising Services
    • 1 - 100 Employee
    • Social Media Account Manager
      • Nov 2018 - Jan 2020
    • Social Media Architect
      • Sep 2017 - Nov 2018
    • Czechia
    • Truck Transportation
    • Account Director
      • Sep 2015 - Sep 2017

      Management of 30+ accounts' specific and diverse social media advertising needs, acting as clients' point-of-contact and engaging in internal team leadership and coordination. Building and implementing A/B tested paid social campaigns with a variety of media budgets, effectively allocating funds to the optimal ads served. Utilization of analytics and reporting-based approaches on brand strategies for clients that include lead generation, online conversions, etc. Management of 30+ accounts' specific and diverse social media advertising needs, acting as clients' point-of-contact and engaging in internal team leadership and coordination. Building and implementing A/B tested paid social campaigns with a variety of media budgets, effectively allocating funds to the optimal ads served. Utilization of analytics and reporting-based approaches on brand strategies for clients that include lead generation, online conversions, etc.

    • United States
    • Food and Beverage Services
    • 700 & Above Employee
    • Market Development Manager
      • Jun 2011 - Jun 2012

      Provided service to 300+ accounts in the Northern Colorado area, requiring management of all account ordering and organization. Responsible for increasing assigned territory from -30% to 100% upon takeover. Pursued sales with new accounts at strong closing ratio, implementing a variety of methods to ensure account retention and satisfaction, including converting a regional chain's product vendor from a competitor's to exclusively Coca-Cola. Provided service to 300+ accounts in the Northern Colorado area, requiring management of all account ordering and organization. Responsible for increasing assigned territory from -30% to 100% upon takeover. Pursued sales with new accounts at strong closing ratio, implementing a variety of methods to ensure account retention and satisfaction, including converting a regional chain's product vendor from a competitor's to exclusively Coca-Cola.

    • Business Consulting and Services
    • Membership Coordinator
      • Jan 2011 - Jun 2011

      Acted as the community manager for Cohere's shared office coworking spaces, requiring social media marketing and digital brand development initiatives as well as on-site engagement with members. Engaged with the public regarding membership transactions and plans, working as the point-of-contact for both prospective and current members. Additional duties included project support regarding press kits, market research, and event coordination. Acted as the community manager for Cohere's shared office coworking spaces, requiring social media marketing and digital brand development initiatives as well as on-site engagement with members. Engaged with the public regarding membership transactions and plans, working as the point-of-contact for both prospective and current members. Additional duties included project support regarding press kits, market research, and event coordination.

Education

  • Colorado State University
    Bachelor of Arts (B.A.), Communication Studies, Business Administration
    2007 - 2011

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