Betina Gradim Fernandes
Category Manager at Redibra Licensing- Claim this Profile
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English Native or bilingual proficiency
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Spanish Professional working proficiency
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Portuguese Native or bilingual proficiency
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Bio
Experience
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Redibra
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Brazil
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Advertising Services
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1 - 100 Employee
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Category Manager
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Mar 2009 - Present
Trademark management and licensing of accounts including Coca-Cola, Fox Films, Capricho and Galinha Pintadinha for stationary and party goods product lines o Strategic planning for prospects and new licensed products launches o Planning and management of client’ sales targets and goals o Creation, implementation and maintenance of B2B and B2C clients marketing campaigns, new product launches, and trade campaigns at sales points o Coordination of PD team o Contract negotiation and review o Budget control and planning Show less
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Turner (Turner Broadcasting System, Inc)
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United States
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Broadcast Media Production and Distribution
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700 & Above Employee
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Intern
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2006 - 2007
o Event production and coordination o Assistance in the marketing initiatives of the company’s channels – Cartoon Network, Boomerang, CNN International, CNN en Español, TNT and TCM o Negotiation with vendors o Financial and fiscal control and planning o Event production and coordination o Assistance in the marketing initiatives of the company’s channels – Cartoon Network, Boomerang, CNN International, CNN en Español, TNT and TCM o Negotiation with vendors o Financial and fiscal control and planning
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Education
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FIA - Fundação Instituto de Administração
MBA, Retail Business MBA: Strategy and Management -
Fundação Armando Alvares Penteado
Bachelor, Marketing and Public Relations -
St. Nicholas School
High School