Betina Gradim Fernandes

Category Manager at Redibra Licensing
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Contact Information
us****@****om
(386) 825-5501
Location
São Paulo, São Paulo, Brazil, BR
Languages
  • English Native or bilingual proficiency
  • Spanish Professional working proficiency
  • Portuguese Native or bilingual proficiency

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Experience

    • Brazil
    • Advertising Services
    • 1 - 100 Employee
    • Category Manager
      • Mar 2009 - Present

      Trademark management and licensing of accounts including Coca-Cola, Fox Films, Capricho and Galinha Pintadinha for stationary and party goods product lines o Strategic planning for prospects and new licensed products launches o Planning and management of client’ sales targets and goals o Creation, implementation and maintenance of B2B and B2C clients marketing campaigns, new product launches, and trade campaigns at sales points o Coordination of PD team o Contract negotiation and review o Budget control and planning Show less

    • United States
    • Broadcast Media Production and Distribution
    • 700 & Above Employee
    • Intern
      • 2006 - 2007

      o Event production and coordination o Assistance in the marketing initiatives of the company’s channels – Cartoon Network, Boomerang, CNN International, CNN en Español, TNT and TCM o Negotiation with vendors o Financial and fiscal control and planning o Event production and coordination o Assistance in the marketing initiatives of the company’s channels – Cartoon Network, Boomerang, CNN International, CNN en Español, TNT and TCM o Negotiation with vendors o Financial and fiscal control and planning

Education

  • FIA - Fundação Instituto de Administração
    MBA, Retail Business MBA: Strategy and Management
    2012 - 2013
  • Fundação Armando Alvares Penteado
    Bachelor, Marketing and Public Relations
    2003 - 2007
  • St. Nicholas School
    High School

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