VP, Merchandising and Planning

• Sep 2020 - Present

Revamped the inventory planning function at the company, put in place processes for demand and buy planning, forecasting and open-to-buy, and in-season price and promotion management. Improved merchandising effectiveness through enhanced reporting capability and planning-driven analytics.

Director, Merchandising

• Feb 2018 - Sep 2020

Expanded the assortment and diversified the offer via new product verticals. Initiatives drove revenue and margin expansion and marketing effectiveness. Oversaw site merchandising, including site operations and new feature evolution.

Founder & CEO

• Sep 2010 - Dec 2017

Consulted European fashion brands on their merchandising and distribution strategy to enter international markets via established retail networks. Co-created a footwear brand with a Turkish shoe manufacturer. Established brand pillars and website, revamped the product, built the first assortment which launched at KaDeWe, the second-largest department store in Germany. Consulted European fashion brands on their merchandising and distribution strategy to enter international markets via established retail networks. Co-created a footwear brand with a Turkish shoe manufacturer. Established brand pillars and website, revamped the product, built the first assortment which launched at KaDeWe, the second-largest department store in Germany.

Director, Strategy / Buyer

• Aug 2008 - Sep 2010

STRATEGY - Led a multi-channel inventory optimization initiative with a yearly bottom-line impact of $10M in savings from reduced unproductive inventory. BUYER - Managed the $30M direct business (catalog and online) for 8 European brands, leading a team consisting of inventory flow and marketing analysts. STRATEGY - Led a multi-channel inventory optimization initiative with a yearly bottom-line impact of $10M in savings from reduced unproductive inventory. BUYER - Managed the $30M direct business (catalog and online) for 8 European brands, leading a team consisting of inventory flow and marketing analysts.

Manager, Design Operations

• Mar 2007 - Aug 2008

Led the concept creation and product development processes for monthly core product launches and the seasonal assortment. Owned process improvements affecting internal and external partners, including research and testing teams and vendors.

Manager, Strategy

• Aug 2005 - Mar 2007

Provided thought leadership and analytical support to the merchandising organization to drive long-term category growth. Key responsibilities included building yearly strategic plans for all clothing categories, business case development, and execution plans for new categories.

Account Manager, Private Banking

• May 2001 - May 2003

Account Manager, Corporate Banking

• Aug 1998 - May 2001