Operations Manager

• Apr 2023 - Present

Responsible for overseeing day-to-day operations, managing the organization’s Human Resources, and assuring that regulatory and quality requirements are met.

Director Of Communications

• Dec 2021 - Apr 2023

Oversees and manages internal and external communication regarding the company and its doctors, distributors and consumers. Oversees General Marketing:Assisted in creating and designing a fully functional e-commerce website on WordPress, created social media accounts and trade show signage, sales presentations, brochures, multimedia, email marketing campaigns, graphic content, product announcements, lead generation and maintenance. Digital Marketing: Manage the marketing effort that exists online. Including search engines, social media, company websites, email, blogs, and online advertisements. Marketing Communications: Organized and synchronized multiple resources for marketing events, advertising, messaging efforts and more.Implementing Salesforce as a CRM and establishing a base for SOP and streamlining communication with customers. Brand Marketing: Served as brand ambassador for IMT at trade shows and additional events. Responsible for ensuring that the company and its products are associated with the right message.​Public Relations:Pitches: Strategically crafted email and phone pitches in oder to connect with trade publications for a feature of the company's goals and innovations in the ophthalmic industry. Cultivates relationships with consumers and establish trust among target audience through consistent communication and corporate outreach.Develops PR campaigns using the RACE model to achieve stated goals and objectives by using strategic strategies and tactics, evaluating end results and taking given data into consideration for future campaigns.Continually creating a variety of media, including blog posts, videos, newsletters, and landing pages. Reinforces information about a product or service geared towards the target audience by understanding who IMT is and discovering which types of messages the audience will be most receptive to in various mediums. Show less

Marketing Communications Specialist

• Jan 2021 - Dec 2021

Created social media accounts and synced Ecommerce functions to effectively increase audience reach and engagement, as well as cater to business and consumer needs.Assisted development of new logo and slogan to attract target audience and improve branding.Support online presence strategies by creating content and coding the business website through SEO plugins on Wordpress. Implemented tactics for Inbound “permission” Marketing: Attracted a qualified target audience to IMT products or company by creating content that potential customers will want to engage with and share. The goal is for the customer to reach out to the company for more information or to make a purchase. Examples include creating blogs, videos, and social media campaigns, as well as performing activities related to search engine optimization (SEO) like keyword analysis. Show less

President

• May 2021 - Dec 2021

• Assisted Kennesaw PRSSA chapter in increasing membership by 35% when comparing Fall 2020 (20 members) to Fall 2021 (27 members), including 3 graduate students.Participated in PRSSA/PRSA “Themed” Months: Ethics Month -Sept. 27 Chapter Meeting “Ethics During a Crisis” • Mary York, York Public Relations -PRSA/PRSSA Month Oct. 11 Chapter Meeting “Hidden PR” Implemented several development/improvement initiatives: 1. increased Chapter leadership (e-board and committees) from five to 20 members, hosted hybrid Chapter meetings (virtual and in-person) 2. Hosted Resume Review Event for dues-paid members with PRSA Georgia’s College Relations Committee. 3. Hosted a professional headshot fundraising event for members and nonmembers. Participated in the following national initiatives: 1. Collaborated with Reimagined PR, a co-op of 10 PRSSA chapters, to produce online programming for all PRSSA Chapters across the nation and internationally 2. Attended PRSSA focus group: 2021 CPRE virtual Summit, September 9th, 2021 3. Attended online training hosted by PRSA and PRSSA National: PRSA Technology Section Conference, November 03, 2021 and PRSSA Chapter Development Sessions - September 22, 2021 • Co-Hosted Georgia PRSSA Executive Board Meetup (with PRSA Georgia CRC) for chapter executives to connect and brainstorm how they each can enhance their Chapters. Eight of 10 active Georgia PRSSA chapters attended the event. Generated growth of more than 100 students to its membership interest directory and recruited/renewed 27 members through the chapter tactics below: • 18 Class Visits • Tabling at campus events: EXTREME Student Involvement Fairs, Marietta & Kennesaw Campus • Social media engagement through Kennesaw PRSSA Instagram, Facebook, Twitter, and LinkedIn channels • Collaborated with faculty to promote chapter awareness and recruitment • Featured 15 industry professionals as guest speakers for chapter meeting Show less

Vice President

• Jan 2021 - May 2021

-Responsible for encouraging members with an enthusiastic attitude toward PRSSA.-Take the necessary steps to perform presidential duties if the president is absent or unable to perform them. -Aid in coordinating committee activities and Chapter operations.-Assist the president by recommending goals, objectives, plans and programs.-Coordinate guest speakers for KSU PRSSA chapter meeting.

Assistant Director Of Public Relations

• 2020 - Jan 2021

Manage social media accounts for student led group and create graphics to cultivate member engagement/reach; designed the logo and banner on PRSSA’s Facebook page, effectively increasing media exposure and audience awareness, while diligently managing the Communications Committee.• Dr. F.H. Teahan Award for Chapter Development at the Public Relations Student Society of America (PRSSA) Chapter Awards Program, 2020.o Recognized for recruitment initiatives, chapter programming, and active member involvement; assisted in 25 new memberships and renewals for Fall 2020. Show less

Wedding Planner Assistant

• Dec 2019 - Mar 2021

-Assists the Wedding Planner with everything to do in allowing the ceremony and reception to proceed as smoothly as possible. -Makes sure bride, groom and both parties are comfortable and cared for. -Creates a harmonious atmosphere and soothe rising tensions. -Attends to guests informing them of seating arrangements, bathrooms etc. if needed. -Talks with pastor and make sure everyone is on the same page. -Takes note that the caterers are prepared and know when to serve the food. -Discusses appropriate songs and timing with DJ. -Keeps track of the timing for everything and make sure everything proceeds according to plan. -Does several run-throughs the night before so that bridal and groom parties are comfortable. Show less

Public Relations Consultant

• Jan 2020 - Jan 2021

• Responsible for executing updates to the website, manage social media accounts, and sync Ecommerce functions to effectively increase audience reach and engagement, as well as cater to business and consumer needs. • Increased accounts reached and content interactions on Instagram by 41% through the creation of original graphic designs, populating content calendars, to enforce brand identity and market products. • Support online presence strategies by creating content and coding the business website through Shopify. Show less

Barista

• May 2018 - Oct 2020

•Engaged in frequent multitasking by managing multiple orders while assisting with customer service •Contributed in cross-functional teamwork to provide exceptional service and quality products. •Created an inviting environment for customers by being attentive and positive towards customer's needs and by making regulars feel special. •Engaged in frequent multitasking by managing multiple orders while assisting with customer service •Contributed in cross-functional teamwork to provide exceptional service and quality products. •Created an inviting environment for customers by being attentive and positive towards customer's needs and by making regulars feel special.

Historian

• Aug 2018 - Jan 2019

Assistant Manager

• 2018 - 2019

-Implemented an effective system in managing daily operations. -Assisted with scheduling and tours to help avoid scheduling conflicts. -Oversaw inventory and made regular trips to keep inventory stocked. -Maintained cleanliness and organization in staff cabins. -Assisted in delegating responsibilities and cultivating relationships among staff. -Regularly communicated with staff to make sure affairs were in order and communication was effective. -Attended regular meetings to debrief, offer advice and be counseled by upper management. Show less

Student Council Representative

• 2015 - 2016