Senior Marketing Operations Consultant

• Aug 2022 - Present

- Architecting Salesforce CPQ to expedite right-sized proposals and service delivery.- Produced framework walkthrough video series to expedite and standardize the onboarding process for new platform operations consultants and prepare them for client projects.

Marketing Operations Consultant

• Aug 2021 - Aug 2022

Associate Platform Operations Consultant

• Aug 2020 - Aug 2021

Drove marketing automation ROI by implementing best-practice operational program architecture and developing strategic solutions for clients.- Implemented multiple new instances of Adobe Marketo Engage to support clients' marketing operations teams.- Collaborated with colleagues to improve Etumos operational processing frameworks.

Senior Project Manager, Strategic Communications

• Jun 2019 - Aug 2020

Managed scope, schedule and workflow for digital marketing projects and initiatives. - Led RFPs to develop pool of approved agencies to increase brand alignment, negotiate favorable rates and decrease time to project commencement. - Audited use of email platforms, databases and digital assets across departmental groups to identify challenges and opportunities to better align. - Proactively collaborated with Technology Manager to improve development sprint process in Jira. Managed scope, schedule and workflow for digital marketing projects and initiatives. - Led RFPs to develop pool of approved agencies to increase brand alignment, negotiate favorable rates and decrease time to project commencement. - Audited use of email platforms, databases and digital assets across departmental groups to identify challenges and opportunities to better align. - Proactively collaborated with Technology Manager to improve development sprint process in Jira.

Senior Associate Director of Digital Marketing Technology

• Nov 2018 - May 2019

Defined how digital technologies can support the institution's marketing strategies.- Audited martech stack to identify opportunities to enhance, link and consolidate.- Developed roadmap to optimize usage of martech capabilities.- Launched working group to develop martech power users throughout the organization.

Associate Director of Email/Web Communications

• Apr 2017 - Nov 2018

Guided email marketing strategy throughout the school by analyzing data, educating communications practitioners on best practices and advancing the use of marketing automation tools.- Saved 30% on contract costs and improved deliverability by identifying opportunities to clean and maintain marketing automation database.- Spearheaded efforts to leverage constituent data for digital marketing in compliance with CASL, GDPR and other international legislation in order to reduce risk to the global institution.- Aligned email templates with brand standards and industry best practices, managing two full-time contractors for duration of project.- Conducted A/B tests and refined segmentations to identify optimization opportunities for event email marketing campaigns. Show less

Assistant Director of Marketing Operations

• Jul 2015 - Apr 2017

Optimized departmental performance by clarifying priorities, working with team leads on resource utilization and implementing operational initiatives.- Enabled evolution of the school's email marketing by leading RFP, selection and implementation of marketing automation vendor, including development of Marketo API data feed with IT.- Improved alignment between central marketing team and program marketing directors with bi-weekly meetings to discuss ideas and plan projects.

Marketing Project Manager

• Sep 2013 - Jul 2015

Facilitated efficient and effective marketing project execution by managing timelines, resolving issues and tracking metrics.- Influenced team reorganization by developing operational KPI reports and uncovering insights.- Co-led development of marketing project outsourcing program, including vendor pilots and ongoing assessments, to facilitate quick-turn, tactical marketing requests.

Manager of Interactive Marketing Operations

• Jul 2012 - Sep 2013

Oversaw support and maintenance of interactive marketing activities, including educating internal clients and managing vendor relationships for marketing platforms and services.- Managed human resources during a period of team transitions; hired and delegated work to contract/student developers.- Directed writers and data entry specialists in website content management system migration.

Web Support Specialist

• Jan 2011 - Jul 2012

Managed support desk and training for websites, email and third-party interactive marketing tools.- Increased efficiency through development of project request forms leveraging Workfront API and self-serve training and documentation repository in Confluence.

Operations Manager / Graphic Designer

• Aug 2009 - Jan 2011

Managed B2B print and ad specialty product order workflow throughout client consultation, design, vendor and billing stages. Managed B2B print and ad specialty product order workflow throughout client consultation, design, vendor and billing stages.

Web Design Instructor

• Sep 2010 - Dec 2010

Taught college-level course on user-centered design and Flash® software to class of 12 adult students. Taught college-level course on user-centered design and Flash® software to class of 12 adult students.

Media Specialist / Teaching Artist

• Jul 2006 - Dec 2010

Expanded design and online technology capabilities of the creative writing organization for teens. - Launched four editions of annual GirlSpeak webzine. - Developed curriculum for blogging/new media class. Expanded design and online technology capabilities of the creative writing organization for teens. - Launched four editions of annual GirlSpeak webzine. - Developed curriculum for blogging/new media class.

Production Artist

• Jan 2006 - Aug 2009

Developed print and digital materials supporting contingent workforce on-site operations, business development and internal communications in the B2B space. - Launched client e-newsletter distributed via Constant Contact. - Publicized new partnerships and product offerings in press releases distributed via PRWeb. SeatonCorp was acquired by TrueBlue in 2014. Developed print and digital materials supporting contingent workforce on-site operations, business development and internal communications in the B2B space. - Launched client e-newsletter distributed via Constant Contact. - Publicized new partnerships and product offerings in press releases distributed via PRWeb. SeatonCorp was acquired by TrueBlue in 2014.

Marketing Volunteer

• Oct 2005 - Jun 2006

Promoted performances and benefit events to the media and the general public. Promoted performances and benefit events to the media and the general public.

Senior Customer Consultant

• Jun 2005 - Oct 2005

Stimulated repeat design and print business by managing B2B relationships with local clients and monitoring customer satisfaction. Stimulated repeat design and print business by managing B2B relationships with local clients and monitoring customer satisfaction.