Beth Harper Gray
Brand Amplifier at Digital Amplification- Claim this Profile
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Bio
Jeffrey R. Pollock, 🇦🇨🇨, 🇨-🇲🇮
It is with great pleasure I recommend Beth Gray of Gray Matter Marketing & Coaching to all who seek to create and establish their own unique personal brand in today’s uber-competitive marketplace. Beth has an exceptional talent for helping people unearth and define their own personal brand in ways that can improve professional results. She draws on her extensive marketing background (once anchored in NYC) to provide clients with access to insights, knowledge, and a process she has created which is central to defining a brand message that is right for you. Beth then facilitates client growth using an Appreciative Inquiry coaching approach that is engaging, collaborative, and facilitates positive change. I highly recommend her and the benefits of her marketing and coaching practice to up-and-coming professionals who are either entering the work force or those who want to see their current role generate new outcomes.
Tami Jones
Beth is a quick learner, collaborative and agile in providing guidance on a wide range of initiatives. I also found her to be knowledgeable in sharing current trends and best practices. A pleasure to work with, Beth is a strategic thinker who can also effectively lend her expertise to execute plans.
Joshua Wells
I work with Beth at American Signature, where she empowers those around her to do great work. She brings passion and charisma into our office every day, where we work hard together to change the furniture industry. She acts selflessly to ensure that those around her get recognized for the hard work and dedication they bring. She is a true leader for her team.
Jeffrey R. Pollock, 🇦🇨🇨, 🇨-🇲🇮
It is with great pleasure I recommend Beth Gray of Gray Matter Marketing & Coaching to all who seek to create and establish their own unique personal brand in today’s uber-competitive marketplace. Beth has an exceptional talent for helping people unearth and define their own personal brand in ways that can improve professional results. She draws on her extensive marketing background (once anchored in NYC) to provide clients with access to insights, knowledge, and a process she has created which is central to defining a brand message that is right for you. Beth then facilitates client growth using an Appreciative Inquiry coaching approach that is engaging, collaborative, and facilitates positive change. I highly recommend her and the benefits of her marketing and coaching practice to up-and-coming professionals who are either entering the work force or those who want to see their current role generate new outcomes.
Tami Jones
Beth is a quick learner, collaborative and agile in providing guidance on a wide range of initiatives. I also found her to be knowledgeable in sharing current trends and best practices. A pleasure to work with, Beth is a strategic thinker who can also effectively lend her expertise to execute plans.
Joshua Wells
I work with Beth at American Signature, where she empowers those around her to do great work. She brings passion and charisma into our office every day, where we work hard together to change the furniture industry. She acts selflessly to ensure that those around her get recognized for the hard work and dedication they bring. She is a true leader for her team.
Jeffrey R. Pollock, 🇦🇨🇨, 🇨-🇲🇮
It is with great pleasure I recommend Beth Gray of Gray Matter Marketing & Coaching to all who seek to create and establish their own unique personal brand in today’s uber-competitive marketplace. Beth has an exceptional talent for helping people unearth and define their own personal brand in ways that can improve professional results. She draws on her extensive marketing background (once anchored in NYC) to provide clients with access to insights, knowledge, and a process she has created which is central to defining a brand message that is right for you. Beth then facilitates client growth using an Appreciative Inquiry coaching approach that is engaging, collaborative, and facilitates positive change. I highly recommend her and the benefits of her marketing and coaching practice to up-and-coming professionals who are either entering the work force or those who want to see their current role generate new outcomes.
Tami Jones
Beth is a quick learner, collaborative and agile in providing guidance on a wide range of initiatives. I also found her to be knowledgeable in sharing current trends and best practices. A pleasure to work with, Beth is a strategic thinker who can also effectively lend her expertise to execute plans.
Joshua Wells
I work with Beth at American Signature, where she empowers those around her to do great work. She brings passion and charisma into our office every day, where we work hard together to change the furniture industry. She acts selflessly to ensure that those around her get recognized for the hard work and dedication they bring. She is a true leader for her team.
Jeffrey R. Pollock, 🇦🇨🇨, 🇨-🇲🇮
It is with great pleasure I recommend Beth Gray of Gray Matter Marketing & Coaching to all who seek to create and establish their own unique personal brand in today’s uber-competitive marketplace. Beth has an exceptional talent for helping people unearth and define their own personal brand in ways that can improve professional results. She draws on her extensive marketing background (once anchored in NYC) to provide clients with access to insights, knowledge, and a process she has created which is central to defining a brand message that is right for you. Beth then facilitates client growth using an Appreciative Inquiry coaching approach that is engaging, collaborative, and facilitates positive change. I highly recommend her and the benefits of her marketing and coaching practice to up-and-coming professionals who are either entering the work force or those who want to see their current role generate new outcomes.
Tami Jones
Beth is a quick learner, collaborative and agile in providing guidance on a wide range of initiatives. I also found her to be knowledgeable in sharing current trends and best practices. A pleasure to work with, Beth is a strategic thinker who can also effectively lend her expertise to execute plans.
Joshua Wells
I work with Beth at American Signature, where she empowers those around her to do great work. She brings passion and charisma into our office every day, where we work hard together to change the furniture industry. She acts selflessly to ensure that those around her get recognized for the hard work and dedication they bring. She is a true leader for her team.
Experience
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Digital Amplification
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United States
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Advertising Services
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1 - 100 Employee
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Brand Amplifier
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Jun 2019 - Present
Digital Amplification is a boutique marketing agency on a mission to work with business owners and stakeholders who value marketing and understand its power to grow their business while building meaningful relationships with customers and associates. Actively managing client campaigns in traditional and digital media.Diverse clients include: Pharmaceutical brands, Consumer Package Goods, Pure-Play E-comm brands, Local Businesses.Channels: Retail Media Networks, Social, Display/Programmatic, Video, PPC, Audio Everywhere, Radio, Television, Connected TV, Out of Home, Print
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The Ohio State University
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United States
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Higher Education
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700 & Above Employee
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Adjunct Professor of Marketing
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Jul 2019 - Present
Teach Marketing 101, Advanced Marketing + NAMA Coach Teach Marketing 101, Advanced Marketing + NAMA Coach
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GrayMatterMarketing
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Australia
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Advertising Services
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Owner/Founder, Media Strategist
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Jun 2013 - Present
GrayMatter Marketing is a media planning and buying services agency.I work with client teams and agencies to activate innovative communications plans in the marketplace. With a thorough understanding the customer, together we can apply rigor around defining, organizing, and creating accountable marketing plans. We'll work to optimize communications techniques (paid and owned) to deliver exceptional programs that break through. Projects are tailored to client needs, but potential project work might include: * Innovation, design thinking and voice of the customer workshopsMARKETINGCurrent program messaging & activation plan evaluation/feedback/input Market opportunity and sizing Budget setting and allocationsCustomer Insight Mining/Journey Mapping/Target Audience analysis Content Strategy and Calendar DevelopmentCompetitive analysis (spend, positioning, etc) MEDIAAOR: Multi-Channel Planning and Media Buying [TV, Radio, Digital (SEO/SEM, banner, video, programmatic), Social (organic, paid), Print]. Specialty: Local MediaMulti-Agency management & integration Media channel consumption patterns/recommendations Budget setting and allocations Channel Efficiency analysis Content, Social Strategy and Calendar development Geographical investment strategies Scheduling: channel timing and sequencingPerformance MarketingROI modeling Executive coaching or Subject Matter-specific lessons for Marketing and Media Leaders
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Coach
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Jan 2017 - Present
GrayMatter Coaching is dedicated to supporting early stage career development and significant career transitions by creating personal brands. I coach and actively mentor & mobilize individuals onto a successful, fulfilling path. http://graymatter-coaching.com/ GrayMatter Coaching is dedicated to supporting early stage career development and significant career transitions by creating personal brands. I coach and actively mentor & mobilize individuals onto a successful, fulfilling path. http://graymatter-coaching.com/
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Value City Furniture
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United States
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Retail
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700 & Above Employee
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Senior Director, Marketing Department; Media Strategy, Planning and Operations
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Nov 2013 - Dec 2016
I led a high performing internal team driving transformational change in big ticket retail. We focused on customer-centric approaches to marketing communications; customer journey map development and data-driven insights to help more people achieve a well furnished life. We pioneered digital innovation with a data management platform, programmatic creative and media buying, as well as world class re-marketing plans. In my role I was responsible for $90MM multi-channel marketing budget in 42 DMA's by distributing media investment powered by market-level machine-learning channel allocation models in partnership with PHD/OMG.
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inVentiv Health Communications
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United States
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Advertising Services
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1 - 100 Employee
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SVP, Media Strategy, Agency Shared Services
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Dec 2006 - Sep 2013
Pharmaceutical Communications Planning Shared services department leader within #2 Healthcare Agency Brand.Category experience includes: Allergy + Asthma, Oncology, Osteo-Arthritis, Pain, Urology, CNS, Diabetes, Gout, Dermatology, Device, Hospital, Testing Facilities and multiple generic market drugs.Focus on connecting patient and doctor communications to optimize brand engagementInitiated digital department growth and social knowledge portal focused on physician and patient profiles/behaviorsDeveloped proprietary DTC ROI modeling
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DraftFCB
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Dairy Product Manufacturing
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1 - 100 Employee
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SVP, GMD
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Jan 2003 - Dec 2006
Senior management team member leading the consolidated Merck media assignment. Category experience included Allergy + Asthma, Oncology, Osteoporosis and Diabetes.Led integrated solutions across multiple channels and "platform" ideas.Liaison between FCB and Initiative research and buying teams.
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VP, GMD
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Aug 1999 - Dec 2002
Managed the entire JP Morgan Chase media group and investment strategy (Retail, Wholesale, Credit Cards, AOR, Corporate/Events).Highlights include Marketing Mix modeling and interaction with high level client product leaders, advertising directors and corporate communications team.Member 4A's Out of Home Committee.Ran department training program.
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Associate Media Director
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Oct 1995 - Jul 1999
Service: Chase Retail Bank/AOR assignment, US Postal Service Philatelic, Metropolitan Life Institutional Business, Citibank Account (Retail/Investments/Credit Cards), AT&T.Media Week Award: Best use of Newspaper
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BBDO
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South Korea
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Advertising Services
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1 - 100 Employee
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Media Supervisor
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Oct 1993 - Nov 1995
CPG: Masterfoods accounts M+M's and Snickers; Campbell's Soup Company accounts: Red and White Soup, Swanson broth and frozen food. CPG: Masterfoods accounts M+M's and Snickers; Campbell's Soup Company accounts: Red and White Soup, Swanson broth and frozen food.
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Saatchi & Saatchi Advertising
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United States
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Media Supervisor
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Aug 1991 - Aug 1993
CPG: General Mills, Helene CurtisPharmaceuticals: J&J/MerckService: SMH Watches, Mobilink CPG: General Mills, Helene CurtisPharmaceuticals: J&J/MerckService: SMH Watches, Mobilink
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Young & Rubicam
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United States
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Advertising Services
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700 & Above Employee
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Senior Media Planner/Media Planner/Ass't Spot Television Buyer
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Feb 1987 - Aug 1991
Service: New York TelephoneCPG: Warner Lambert, Kraft AOR Service: New York TelephoneCPG: Warner Lambert, Kraft AOR
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Education
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Hamilton College
BA, English,Government
Community
