Certified Medical Assistant

• Apr 2019 - Present

District Sales Manager

• Jan 2000 - Dec 2021

Account Manager

• 2010 - 2015

Represented P&G pet food brands to distributors and retailers throughout the territory with a focus on expanding the account base through training and education of personnel. • Created and managed a weekly appointment schedule, introduced regional and national product promotions, and oversaw the strategic placement of point of sale materials. • Assisted in resolving any brand related concerns and successfully preserved business and maintained sales through opposition by addressing concerns and building relationships. • Developed trusting and supportive relationships with retailors. • Implemented effective sales strategies through coordination of senior leadership, marketing, and field sales for new channels leading to 20% average growth. • Identified prospects and created selling stories, entrance strategies, brand strategies, and route to market, producing successful product launches in 3 new market segments. • Enabled a broader reach to the consumer which grew sales by providing hands-on training and nutritional knowledge to demo personnel. • Realized an increase is product sales 20+ % annually by leveraging opportunity to increase retail space and executing in-store shelf management and collaborating with store personnel. • Represented pet products at trade, retail, distributor, and consumer events throughout the year attending 20 to 30 events annually and 4 trade shows throughout the US. • Managed expenses and program resources, developed joint business plans with retailers, and completed all administrative reports and audit forms. Plans created with a goal of 10% consistently delivered a 25% growth for retailer. Show less

District Sales Manager

• 2008 - 2010

Served as the District Manager in the mid-Atlantic territory and established relationships with retailers, distributors and veterinary practices to understand the nature and clientele of each business while providing detailed product training. • Collaborated with retailers and distributors to develop business plans in conjunction with Natura pet products and developed creative and competitive marketing ideas promoting the product line resulting in growing 3 markets. • Represented the company at consumer events and trade shows; trained, scheduled, and managed a product demo team of up to six people. • Sponsored consumer events and provided educatin opportunities reaching consumers and delivering broad based nutritional knowledge. Show less