Beth Boorman

Campaigns and Business Development Manager at Community Land Trust Network
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Contact Information
us****@****om
(386) 825-5501
Location
UK

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Lindsay Butcher

When working with clients as an agency you always relish clear communicators who define exactly what good looks like and what they expect you to cover on your way there. Beth is knowledgeable, passionate about what she does and fantastic as a project lead.

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Experience

    • United Kingdom
    • Non-profit Organizations
    • 1 - 100 Employee
    • Campaigns and Business Development Manager
      • Mar 2021 - Present

    • Communications Manager
      • Jun 2017 - Mar 2021

    • United Kingdom
    • Non-profit Organizations
    • 100 - 200 Employee
    • Engagement Officer (secondment)
      • Jun 2016 - May 2017

      Responsible for the strategic planning and delivery of all communications, engagement and marketing campaigns to promote and support participation in a new youth social action project (Young Makers' Agency).Between Oct 16-April 17, 102 young people signed up to become Young Makers. This was 508% increase on the initial target of 15 Young Makers. Main deliverables:- Development of brand identity and tone of voice- Social media strategy and delivery- Commissioning of agency to produce a new website- Targeted direct mail campaigns- Facilitating group work with young people. Show less

    • Communications and Marketing Officer
      • Jan 2015 - Jun 2016

      Responsible for promoting and raising awareness of the Phoenix brand and projects through integrated communications activities.Main deliverables:- Communications Team of the Year (2015)- Contributing to strategic planning- Leading on content creation for digital channels- Responsible for quarterly resident newsletters- Creation and distribution of press releases.

    • Operations Manager
      • Nov 2012 - Jan 2015

      I was responsible for all operations for the online and telesales department at the London Graphic Centre. The goal was to exceed sales targets by ensuring that excellent service was delivered at all times in response to orders received through the web, phone and email. I also collaborated with colleagues on website maintenance and promotional activity. This involved the production of content for maximum SEO and great user experience. As well as this I developed an excellent knowledge of Google Analytics to ensure the right results were being achieved.Important accomplishments achieved;When I moved into the mail-order department I improved staff morale by building strong relationships with my team based on mutual respect. My team fully embraced my style and vision and telesales revenue saw a 15% increase from the previous year.The knowledge I gained whilst studying for my CIM accredited qualification directly impacted on these marketing campaigns -Together with the in-house designer, I developed a product-based brochure. This direct marketing campaign was made with a specific target audience in mind and produced an ROI of over 1500%. I coordinated London Graphic Centre’s most successful trading day in over 12 years. London Graphic Centre Student Day 2014 was a huge marketing campaign that involved engaging with our student audience through university events, social media and email. The event was incredibly successful driving significant traffic online and footfall to the in-store event. Show less

    • Assistant Store Manager
      • May 2011 - Nov 2012

      I provided support to the Store Manager and managed in his absence. I oversaw all aspects of the retail store ensuring sales were maximised through high standards of customer service.As well as delivering the highest levels of service I maintained the store in terms of housekeeping, health and safety and merchandising. I also shared recruitment, training, evaluation and staff development duties.

Education

  • PR Academy
    CIPR Internal Communication Diploma
    2015 - 2016
  • London School of Marketing
    CAM Diploma in Digital Marketing
    2013 - 2014
  • University of Southampton
    Bachelor of Arts (B.A.), Fine Art
    2006 - 2009

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