Experience

Fragrance Direct

• United Kingdom
• Retail
• 1 - 100 Employee

• Brand Manager

  • Jan 2022 - Present

  - Ownership and development of direct brand partner relationships and their marketingbudgets - Creation, coordination and implementation of marketing campaigns in line with brands’ global plans andlaunches- Reporting results against KPIs- Close collaboration and briefing with Buying, Promotion, Design, Digital Channel teams, and external agencies to execute extremely high standard campaigns. - Being reactive to competitor activity, market and consumer behaviour changes. - Management and development of allbeauty’s own brand, At1.

• Senior Marketing Executive - Beauty

  • Nov 2020 - Present

  Management of all Beauty brands on siteMain point of contact and first impression for brandsCreation, coordination and implementation of marketing campaignsBrand of the Month campaign lead. Planning, activation and reportingManagement of Beauty Boxes

• Product Marketing Executive

  • May 2019 - Present

  Product marketing executive for all non-fragrance brands, products and promotions on site. Effective merchandising products to increase sales and managing existing and promotional categories. Closely working with suppliers and brands to plan in promotional activity to drive sales, and with internal buying teams to maintain stock levels and understand performance and growth opportunities. Constant thorough awareness of product, category and business performance.



GlobalData Plc

• United Kingdom
• Information Services
• 700 & Above Employee

• Digital Marketing Executive

  • May 2017 - May 2019

  Campaign management, brand management, client relations and sales, research and reporting, campaign design, website development. Ensuring achievements of revenue growth for the business, process improvement and meeting and exceeding marketing objectives. Campaign management, brand management, client relations and sales, research and reporting, campaign design, website development. Ensuring achievements of revenue growth for the business, process improvement and meeting and exceeding marketing objectives.



Co-op

• United Kingdom
• Retail
• 700 & Above Employee

• Team Manager

  • Aug 2016 - May 2017

  Managing a team of 6 CTMs, personal license holder for the sale of alcohol, brand management responsibilities ensuring high class representation of the Co-Op brand. Managing a team of 6 CTMs, personal license holder for the sale of alcohol, brand management responsibilities ensuring high class representation of the Co-Op brand.



Leeds Beckett University

• United Kingdom
• Higher Education
• 700 & Above Employee

• President - Leeds Beckett Business Society

  • Sep 2015 - Sep 2016

  Founding the society involved dedication and perseverance. This voluntary role involved organisation, committee management and engagement. Being passionate about the society makes it easy to be committed throughout the academic year thriving to ensure my fellow students and committee members are enjoying university life. Founding the society involved dedication and perseverance. This voluntary role involved organisation, committee management and engagement. Being passionate about the society makes it easy to be committed throughout the academic year thriving to ensure my fellow students and committee members are enjoying university life.



HIT Entertainment

• Entertainment Providers
• 1 - 100 Employee

• Global Brand & Creative Services Intern

  • Aug 2014 - Aug 2015

  Brand management, creative co-ordination, merchandise & sales collateral, agency relations and briefings, design briefings, reporting, social media planning and execution, attending exhibitions. I bridged the gap between the Creative Services and Brand Management teams to ensure smooth delivery of content by providing clear consistent communication. Brand management, creative co-ordination, merchandise & sales collateral, agency relations and briefings, design briefings, reporting, social media planning and execution, attending exhibitions. I bridged the gap between the Creative Services and Brand Management teams to ensure smooth delivery of content by providing clear consistent communication.