President & Marketing Strategist

• Aug 2020 - Present

As a marketing, branding, and communications consultant, I specialize in helping companies and nonprofits discover, celebrate, and tell their stories with meaning and impact. Areas of focus include marketing strategy, organizational branding, internal and external communications, social media, content strategy, blog writing, marketing plan development, and public relations. As a marketing, branding, and communications consultant, I specialize in helping companies and nonprofits discover, celebrate, and tell their stories with meaning and impact. Areas of focus include marketing strategy, organizational branding, internal and external communications, social media, content strategy, blog writing, marketing plan development, and public relations.

Marketing Manager

• Jan 2020 - Jun 2020

Drive marketing initiatives for SitelogIQ East (formerly Reynolds Construction, Reynolds Energy Services and Reynolds Consulting Engineers). Areas of focus include proposal and presentation development; internal and external communications; development and refinement of deliverables; client engagement and overall support of company-wide goals. Position eliminated due to organizational changes and pandemic. Drive marketing initiatives for SitelogIQ East (formerly Reynolds Construction, Reynolds Energy Services and Reynolds Consulting Engineers). Areas of focus include proposal and presentation development; internal and external communications; development and refinement of deliverables; client engagement and overall support of company-wide goals. Position eliminated due to organizational changes and pandemic.

Marketing Manager

• Oct 2018 - Jun 2020

Lead marketing initiatives for Reynolds Restoration Services, a division of SItelogIQ. Areas of focus include both B2B and B2C marketing strategy development; media buying; collateral development; content marketing; and overall support of sales team and goals. Position eliminated due to organizational changes and pandemic. Lead marketing initiatives for Reynolds Restoration Services, a division of SItelogIQ. Areas of focus include both B2B and B2C marketing strategy development; media buying; collateral development; content marketing; and overall support of sales team and goals. Position eliminated due to organizational changes and pandemic.

Marketing Manager

• Oct 2018 - Jan 2020

Drive marketing initiatives for Reynolds Construction, Reynolds Energy Services and Reynolds Consulting Engineers. Areas of focus include proposal and presentation development; internal and external communications; development and refinement of deliverables; client engagement and overall support of company-wide goals. Led Reynolds through rebranding process to inform and education audiences of the transition to SitelogIQ. Rebranding initiatives included internal and external communication and message development; collateral production; tradeshow strategies; advertising and public relations. Show less

Senior Account Executive

• Aug 2016 - Oct 2018

As a Senior Account Executive, I led the strategy and implementation of marketing campaigns for a variety of clients in both the B2B and B2C verticals (specific industries include A/E/C, personal injury law, nonprofit, hospitality, banking, higher education, real estate, to name a few). Areas of focus included branding, campaign development, content marketing, copywriting, advertising and internal and external communications. As a Senior Account Executive, I led the strategy and implementation of marketing campaigns for a variety of clients in both the B2B and B2C verticals (specific industries include A/E/C, personal injury law, nonprofit, hospitality, banking, higher education, real estate, to name a few). Areas of focus included branding, campaign development, content marketing, copywriting, advertising and internal and external communications.

The Optimist | Account Executive

• Aug 2015 - Jun 2016

As The Optimist (in the real world, Account Executive), I was fully engaged with my clients' brands, strategies, and overall plans for growth. I served as the main point of contact from a strategic standpoint, and worked alongside my clients to ensure that projects are fully vetted and completed. In this role, I also looked ahead for trends and opportunities for my clients, and recommend plans to meet growth needs. I liked to think of myself as an extension of their own teams, with one barefoot in their office, and one barefoot in my own. Show less

Sales Executive for Central Penn Parent

• Aug 2014 - Mar 2015

Working to help clients and partners meet their marketing and branding goals through Central Penn Parent magazine and affiliated products and services. Working to help clients and partners meet their marketing and branding goals through Central Penn Parent magazine and affiliated products and services.

Adjunct Faculty

• Jan 2014 - Dec 2014

I am feeding my love for public speaking by teaching a public speaking course! Currently teaching one course section of COMM 101 for HACC York. I am feeding my love for public speaking by teaching a public speaking course! Currently teaching one course section of COMM 101 for HACC York.

Senior Account Executive

• Nov 2012 - Aug 2014

Senior Director, Branded Operations at Dutch Wonderland Family Amusement Park

• Nov 2010 - Nov 2012

Senior Director, Branded Operations

• Apr 2010 - Nov 2012

Brand development through marketing, entertainment and retail Brand development through marketing, entertainment and retail

Marketing Director

• Mar 2007 - Jul 2010

Marketing Manager

• Apr 2004 - Mar 2007

Marketing Manager

• Sep 2002 - Apr 2004

Marketing Coordinator

• Sep 2000 - Sep 2002