Director of Sales & Marketing

• May 2023 - Present

Director of Marketing

• Mar 2021 - May 2023

Develop a strategic marketing plan to exceed ROI expectations and impact the company's revenue goals Create a branding style guide to set company standards Launch and developed all company social media profiles with social media guidelines Design, create, and managed company websites Research market competitors to identify potential new products and service opportunities Strategize approaches to meet objectives and capitalize on emerging opportunities Execute updated marketing plans to increase branding exposure, customer traffic, and sales Conduct research and development on existing and emerging products to highlight benefits and attract retention Expand new businesses by developing powerful sales, advertising, and marketing campaigns Revitalized all facets of online client presence to engage consumers and drive sales Generate monthly performance metrics and analytical reports Develop and implement digital marketing plans that incorporate SEO, social media platforms, and video campaigns Strengthened product branding initiatives by developing communication campaigns, promotional materials, market intelligence information, and databases. Plan and execute successful tradeshow activations Show less

Director of Marketing

• Oct 2019 - Mar 2021

Collaborated with Investor Relations to increase stock market awareness, recognition. Designed and created the company annual report. Create a branding style guide to set company standards. Launched and developed all company social media profiles with social media guidelines Designed and created the company business cards. Proofread and published all company press releases. Designed, created, and managed company websites. Developed and implemented digital marketing plans that incorporate SEO, social media platforms and video campaigns. Leveraged industry trends and competitive analysis to improve marketing campaign performance. Strengthened product branding initiatives by developing communication campaigns, promotional materials, market intelligence information and databases for locations across the United States, and international markets to maximize outreach. Designed and developed all marketing collateral for corporate and retail initiatives. Show less

Marketing Director

• Oct 2018 - Oct 2019

Development and implementation of the brand strategy Work with paid advertisers to develop campaigns that include native content and social media aspects Oversee implementation of the Marketing strategy including campaigns, events, digital marketing and PR Manage the Social Media Manager Manage and edit for all online bloggers Write and edit content for online and print publications Work with sales department to develop new strategies and efforts to meet the needs of current clients and gain new clients Develop email communications on a weekly basis, that include sponsored content. Directed ongoing market research for use with future marketing plans. Executed updated marketing plans to increase branding exposure, customer traffic and sales. Updated web pages and social media profiles with engaging and current content. Evaluated and enhanced content of online pages, blog posts and social media platforms. Developed and implemented digital marketing plans that incorporate SEO, social media platforms and video campaigns. Conducted research and development on existing and emerging products to highlight benefits and attract retention. Put together leading-edge digital marketing, social media and SEO strategies. Stayed on top of latest updates to company products and trends in customer buying preferences. Mentored marketing personnel on best practices and protocol to maximize productivity. Developed and deepened professional relationships with vendors, negotiated contracts and monitored performance. Created and implemented traditional marketing campaigns. Designed visionary sales-driven programs and promotions to expand existing advertising methods. Show less

Group Events Consultant - Sun Devil Athletics

• May 2018 - Oct 2018

◆ Prospect new group opportunities across all sports ◆ Lead the Back to School initiative to engage schools across the valley and provide year-round opportunities to build relationships within the education community and Sun Devil Athletics ◆ Execute all aspects of the group experience from start to finish ◆ Develop and implement fan experiences for groups at Sun Devil games ◆ Provide exemplary customer service before, during and after events ◆ Organize and implement tour opportunities for groups ◆ Provide full-menu service with all Sun Devil sports, from group sales to season ticket sales ◆ Build relationships with fans through continued communications and opportunities with Sun Devil Athletics Show less

Loyalty Marketing/PBR Visa Manager

• Dec 2016 - Jul 2018

◆ Develop new ideas for increasing the number of loyalty program members as well as increasing the rate of retention ◆ Manage the PBR Visa Program and work to create and implement new ideas for improvement while maintaining the relationship with US Bank ◆ Update the website on a regular basis with event on-sale information ◆ Develop and implement marketing strategies for monetization efforts of the loyalty marketing program ◆ Manage sales and marketing of in-arena assets such as Shark Cage and Chute Seats ◆ Develop marketing e-mails to promote the PBR Visa program and the loyalty marketing program ◆ Develop a marketing plan, marketing materials, edit and create web material and create an on-site plan for marketing Premium Experiences at events ◆ Manage Brand Ambassadors for loyalty marketing and PBR Visa on-site activation efforts, including management of staff, relationships with fans and integration with other departments at the events ◆ Analyze data contributing to the success of the loyalty marketing program including credit sales reports for the PBR Visa program ◆ Build relationships with fans through efforts such as the Fan Advisory Committee regular meetings and analyze meeting recaps to develop new fan incentives and efforts ◆ Work to produce content for the 8 Seconds publication Show less

6th Grade Teacher

• Aug 2015 - Dec 2016

Journalism and Broadcast Instructor

• Aug 2015 - Dec 2015

Communications Specialist

• Jan 2013 - Aug 2015

Design and create monthly publications for Customers and Consultants. Code and create website updates. Collaborate in the development of advertisement campaigns. Write copy for the sales brochures. Create concepts, film and edit video content for marketing campaigns. Manage all social media. Design and create monthly publications for Customers and Consultants. Code and create website updates. Collaborate in the development of advertisement campaigns. Write copy for the sales brochures. Create concepts, film and edit video content for marketing campaigns. Manage all social media.

Reporter

• Aug 2014 - Dec 2014

◆ Develop ideas for stories, both digital and broadcast ◆ Published stories in digital and broadcast formats ◆ Create multimedia aspects to stories ◆ Promote work on social media ◆ Work as a part of a news team in the broadcast studio and the digital news room. ◆ Develop ideas for stories, both digital and broadcast ◆ Published stories in digital and broadcast formats ◆ Create multimedia aspects to stories ◆ Promote work on social media ◆ Work as a part of a news team in the broadcast studio and the digital news room.

Teacher

• Jul 2007 - Jun 2013