Bethany Joy Monsted
Marketing Assistant at Abundant Natural Health P/L & Inc.- Claim this Profile
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Bio
Kam Naidoo
I first met Bethany as she stepped into a new role to build a branding strategy for our sales channels, and although she was new to the lighting industry, embraced it fast and well. She is confident in her abilities and has strong skills in graphic design and marketing analytics. Bethany is a collaborative, creative and talented individual whom i would highly recommend working with as part of any sales and marketing team.
Cameron Crowley
Bethany was our In house graphic designer at Cumulus Wines and was a tremendous asset for our business. Bethany has a great eye and a very flexible/ adaptable approach to the design process. Working in the wine industry called for skills that crossed Packaging concept development through to finished design across multiple elements of packaging (label, capsule, shipper) and the onto in field materials (point of sale, branded merchandise, menus) and then onto trade and customer presentation tools. One of the great things about working with Bethany was that she could take a very broad brief and distill the key points into multiple design solutions and then refine the directions to highly polished finished work - including a good eye for detail and proofing which is often outside the creative skill set of designers. Combined this mean that Bethany can act as an effective marketing and design one stop shop brief -> concept -> design development -> finished artwork -> production management -> in field sales tools -> corporate & customer presentation. In addition Bethany is a great team player and a joy to have in your team, she brings a creative and fun energy to your business and is a reminder that if you want consumers to love your brand that shows when the team behind it love what they do.
Kam Naidoo
I first met Bethany as she stepped into a new role to build a branding strategy for our sales channels, and although she was new to the lighting industry, embraced it fast and well. She is confident in her abilities and has strong skills in graphic design and marketing analytics. Bethany is a collaborative, creative and talented individual whom i would highly recommend working with as part of any sales and marketing team.
Cameron Crowley
Bethany was our In house graphic designer at Cumulus Wines and was a tremendous asset for our business. Bethany has a great eye and a very flexible/ adaptable approach to the design process. Working in the wine industry called for skills that crossed Packaging concept development through to finished design across multiple elements of packaging (label, capsule, shipper) and the onto in field materials (point of sale, branded merchandise, menus) and then onto trade and customer presentation tools. One of the great things about working with Bethany was that she could take a very broad brief and distill the key points into multiple design solutions and then refine the directions to highly polished finished work - including a good eye for detail and proofing which is often outside the creative skill set of designers. Combined this mean that Bethany can act as an effective marketing and design one stop shop brief -> concept -> design development -> finished artwork -> production management -> in field sales tools -> corporate & customer presentation. In addition Bethany is a great team player and a joy to have in your team, she brings a creative and fun energy to your business and is a reminder that if you want consumers to love your brand that shows when the team behind it love what they do.
Kam Naidoo
I first met Bethany as she stepped into a new role to build a branding strategy for our sales channels, and although she was new to the lighting industry, embraced it fast and well. She is confident in her abilities and has strong skills in graphic design and marketing analytics. Bethany is a collaborative, creative and talented individual whom i would highly recommend working with as part of any sales and marketing team.
Cameron Crowley
Bethany was our In house graphic designer at Cumulus Wines and was a tremendous asset for our business. Bethany has a great eye and a very flexible/ adaptable approach to the design process. Working in the wine industry called for skills that crossed Packaging concept development through to finished design across multiple elements of packaging (label, capsule, shipper) and the onto in field materials (point of sale, branded merchandise, menus) and then onto trade and customer presentation tools. One of the great things about working with Bethany was that she could take a very broad brief and distill the key points into multiple design solutions and then refine the directions to highly polished finished work - including a good eye for detail and proofing which is often outside the creative skill set of designers. Combined this mean that Bethany can act as an effective marketing and design one stop shop brief -> concept -> design development -> finished artwork -> production management -> in field sales tools -> corporate & customer presentation. In addition Bethany is a great team player and a joy to have in your team, she brings a creative and fun energy to your business and is a reminder that if you want consumers to love your brand that shows when the team behind it love what they do.
Kam Naidoo
I first met Bethany as she stepped into a new role to build a branding strategy for our sales channels, and although she was new to the lighting industry, embraced it fast and well. She is confident in her abilities and has strong skills in graphic design and marketing analytics. Bethany is a collaborative, creative and talented individual whom i would highly recommend working with as part of any sales and marketing team.
Cameron Crowley
Bethany was our In house graphic designer at Cumulus Wines and was a tremendous asset for our business. Bethany has a great eye and a very flexible/ adaptable approach to the design process. Working in the wine industry called for skills that crossed Packaging concept development through to finished design across multiple elements of packaging (label, capsule, shipper) and the onto in field materials (point of sale, branded merchandise, menus) and then onto trade and customer presentation tools. One of the great things about working with Bethany was that she could take a very broad brief and distill the key points into multiple design solutions and then refine the directions to highly polished finished work - including a good eye for detail and proofing which is often outside the creative skill set of designers. Combined this mean that Bethany can act as an effective marketing and design one stop shop brief -> concept -> design development -> finished artwork -> production management -> in field sales tools -> corporate & customer presentation. In addition Bethany is a great team player and a joy to have in your team, she brings a creative and fun energy to your business and is a reminder that if you want consumers to love your brand that shows when the team behind it love what they do.
Credentials
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NHI101x: Drawing Nature, Science and Culture: Natural History Illustration 101
University of NewcastleOct, 2019- Nov, 2024 -
Understanding Safety in the Office - E-Learning Version 2
Safey-TVAug, 2013- Nov, 2024 -
Anti-Money Laundering and Counter Terrorism Financing
Financial Crimes ConsultingJan, 2013- Nov, 2024 -
Project Management: Essentials
The University of SydneyMar, 2011- Nov, 2024 -
Certificate II in Design Visualisation for Fashion
Whitehouse Institute of Design, AustraliaJan, 2002- Nov, 2024 -
Certificate II in Small Business Management
Young Achievement AustraliaJan, 2001- Nov, 2024 -
One Day Introductory Fashion Drawing Workshop
Whitehouse Institute of Design, AustraliaOct, 2000- Nov, 2024 -
Working With Children Check
Office of the Children’s GuardianAug, 2013- Nov, 2024
Experience
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Abundant Natural Health P/L & Inc.
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Australia
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Health, Wellness & Fitness
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1 - 100 Employee
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Marketing Assistant
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Oct 2022 - Present
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Trend Lighting Co. Pty Ltd
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Australia
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Appliances, Electrical, and Electronics Manufacturing
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1 - 100 Employee
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Graphic Design / Marketing Manager
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Mar 2019 - May 2020
LED Lighting Manufacturer • Responsible for crafting monthly e-newsletters, weekly social media posts and all other marketing collateral. Designed POS and promotional materials, such as banners, corflute signs, product brochures, shelf wobblers, product range presentations, company profile deck, etc. • Developed and implemented the company’s first digital and traditional marketing plans, driving targeted traffic to the website resulting in a 49% increase to site traffic, while also boosting brand recognition with stockists and trade. • Built a database of client recommendations for promotional use. Show less
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Freelance Work
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Sydney, New South Wales, Australia
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Web / Graphic Designer
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2013 - May 2020
• Designed logos, websites, branding concepts, poster designs, e-book covers for various clients. • Designed logos, websites, branding concepts, poster designs, e-book covers for various clients.
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Cumulus Vineyards
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Australia
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Beverage Manufacturing
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1 - 100 Employee
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Graphic Designer
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May 2016 - Feb 2019
Australian Wine Producer • Responsible for all POS material for 30+ wine brands, print and digital advertising, EDM and social media artwork, corporate presentations and all marketing collateral for events. • Designed wine labels with original illustrations. • Oversaw the company rebrand, as well as core brand refreshes for the popular Rolling and Climbing ranges. Australian Wine Producer • Responsible for all POS material for 30+ wine brands, print and digital advertising, EDM and social media artwork, corporate presentations and all marketing collateral for events. • Designed wine labels with original illustrations. • Oversaw the company rebrand, as well as core brand refreshes for the popular Rolling and Climbing ranges.
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Loreto Normanhurst
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Australia
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Primary and Secondary Education
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100 - 200 Employee
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Marketing & Communications Assistant
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Aug 2013 - Apr 2016
Private Girls’ School • Responsible for all print and digital advertising and marketing collateral, such as large scale banners and displays, weekly e-newsletter publication, magazine advertisements, digital web banner ads, etc. • Oversaw a brand refresh for all print and digital ads and promotional material including marketing material for school expos. • Designed all school publications, including the school magazine Loreto Life, annual reports, the school’s Strategic Plan, parent handbooks, the school’s first Visual Identity Guide (alongside complimentary document templates for staff to utilise). Show less
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Online Marketing Manager / Graphic Designer
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Jan 2013 - Jul 2013
B2B Cross-Border Payment Provider• Managed a small team of web content writers that produced a number of high ranking Google search results for relevant keyword searches that drove traffic to the company’s website, while also handling all graphic design requirements for the company.• Spearheaded the company’s website redesign, improving user experience and driving more potential business customers to the site through SEO.• Created promotional Youtube videos to support client procurement and education about product benefits, features and services. Show less
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Project Manager / Graphic Designer
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2011 - Jan 2013
• Coordinated a small team of web content writers that provided SEO services tobusiness clients through a division of Technocash, called Iridium Projects.• Planned clients’ online marketing projects and team workflow.• Handled all corporate branding, including Iridium Projects’ logo and business card design.• Excelled at achieving organic first page Google search results for multiple clients.
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Graphic Designer / Marketing Role
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2004 - 2011
• Created all promotional print and web marketing material for Technocash, alongwith writing copy for press releases.• Expanded the company’s market share and exposure.
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Bethany Joy
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Sydney, New South Wales, Australia
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Fashion Designer / Business Owner
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2007 - 2010
High End Fashion Label • Managed all business operations, including brand development, design and production of collections, marketing, financial planning and account management. • Fashion designs were featured in numerous publications, such as Grazia, Ragtrader Magazine, Australasian Textiles & Fashion Magazine, Design Ferderation blog, etc. • Designed an exclusive bridalwear capsule collection for Be Enchanted Brides. High End Fashion Label • Managed all business operations, including brand development, design and production of collections, marketing, financial planning and account management. • Fashion designs were featured in numerous publications, such as Grazia, Ragtrader Magazine, Australasian Textiles & Fashion Magazine, Design Ferderation blog, etc. • Designed an exclusive bridalwear capsule collection for Be Enchanted Brides.
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Education
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2003 - 2006
KvB Institute of Technology
B.A. for Visual Communication, Majoring in Fashion Design -
Pymble Ladies' College
High School Certificate
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