Experience

Happy Brands

• Advertising Services
• 1 - 100 Employee

• Chief Executive Officer

  • Jan 2018 - Present

  Leveraging 20+ years of creative strategy, brand and team building to grow entrepreneurs' brands and businesses. Leveraging 20+ years of creative strategy, brand and team building to grow entrepreneurs' brands and businesses.



OSN

• United Arab Emirates
• Broadcast Media Production and Distribution
• 700 & Above Employee

• Executive Creative Director

  • Jan 2011 - Dec 2017

  OSN is the leading pay-tv platform across the Middle East, reaching 24 countries with over 150 channels of world-class entertainment including Disney, Discovery, Nickelodeon and all the Hollywood studios. Built the award wining and results achieving in-house creative agency. Our team was responsible for all OSN advertising and brand development. OSN is the leading pay-tv platform across the Middle East, reaching 24 countries with over 150 channels of world-class entertainment including Disney, Discovery, Nickelodeon and all the Hollywood studios. Built the award wining and results achieving in-house creative agency. Our team was responsible for all OSN advertising and brand development.



HSN

• Spain
• Health, Wellness & Fitness
• 1 - 100 Employee

• VP, Television Creative

  • Aug 2002 - Dec 2008

  VP, Television Creative HSN is a $3.7B, leading interactive multichannel retailer which offers a curated assortment of exclusive products combined with top brand names, reaching 95 million homes (24 hours a day, seven days a week, live 364 days a year). hsn.com Built the team of fifty-two creative professionals across five diverse disciplines (departments) charged with transforming the HSN brand, to create a differentiated brand and consumer experience. Charted a new course for all creative with strategic emphasis on raising brand image, attracting new customers and driving sales. Significantly elevated HSN’s brand experience across multiple touch points. Proven track record of on-budget management of multi-million dollar budgets. Built award-winning team, by developing leadership, hiring new talent and expanding existing skill base, garnering forty-five Telly awards and four PROMAX awards during my tenure. Responsible for overall creative strategy, creative direction and all phases of creative output: on-air creative and promotions including commercials, on-air design and graphics (live and pre-produced), original digital content, post production, and visual merchandizing/set design. Delivered results by strategically driving one creative concept, adapted to a variety of formats, consistently across multiple touch points and channels to ensure brand consistency, high quality creative and leveraging resources. Led creation of original programming across wide range of products and brands: mobile phones, podcast, VOD, YouTube. Team produced more than 300 original videos for HSN.com. 145 video clips created within six weeks leading up to hsn.com re-launch. Show less



Nickelodeon

• United States
• Broadcast Media Production and Distribution
• 700 & Above Employee

• VP and Creative Director

  • 1998 - 2001

  VP and Creative Director Nickelodeon Latin America is a pan-regional kids’ channel seen in 64.8 million homes throughout Latin America www.mundonick.com and Brazil. www.mundonick.com.br. Led the creative team responsible for the overall creative direction of the channel, on-air, off-air and on-line. Oversaw and directed the on-air promotion and production team. Leveraged Nick US Packaging, adapting for local market to ensure global brand integrity and to maximize resources. Partnered with the marketing team to develop all off-air creative materials and worked with the online team to develop online materials. Partnered with Brazilian agency to develop local campaign ‘Se Nicka Nessa’. Managed US$2.5M promotion and on-air production budget. Responsible for the development of original productions and co-productions. Produced the first Kids Choice Awards show outside of the United States: the Premios Kids Choice Awards held in Brazil. Commissioned Latin American artists to produce original shorts used as interstials, to further connect with our Latin American audience. Responsible for strategically allocating departmental resources to support channel goals; increasing ratings, subscriber and ad sales growth. Achieving ratings of: Nick Multi-country – Rated #2*, Nick Chile - Rated #1*, Nick Mexico – Strong #2* Partnered with director of programming to strategize media planning and programming initiatives. Launched our music strategy - Musick. *Base: Cable Kids 4-11, 8AM-1AM, Source:IBOPE Show less



SKY Latin America

• VP and Creative Director

  • Jan 1997 - Oct 1998

  VP and Creative Director, Sky Pan-Regional including Brazil and Mexico SKY Latin America is the direct-to-home satellite television platform with over 100 channels offering a broad selection of entertainment, news and information via an array of international and local programming and events. Built SKY’s award-winning Creative Service department from the ground up. Responsible for all creative direction, department systems and management of the Creative Services. Responsible for all promotions for SKY, SKY Premiere and SKY Event as well as producing all corporate, marketing and promotional video materials. Developed strategic promotional plans to increase profitability of our subscriber base, retain viewers and support our Programming and Marketing Department’s effort to acquire subscribers. Created the visual language and responsible for the pan-regional brand development of SKY Latin America including strategic development, creative direction, implementation and management of the SKY Network, SKY Premiere and SKY Event brand identities. Responsible for ensuring brand integrity and a unified vertical integration across all applications. Responsible for developing the SKY Network mosaic system, a user friendly navigational tool which visually navigates the viewer though programming options.’ Responsible for coordinating on-air promotional activities across our three platforms; Mexico, Brazil, Multi-country (currently Colombia and will launch Chile, Venezuela and Argentina in 1998) to achieve an economy of scale on production and a unified promotional and brand presentation. Show less



SunSafe Inc

• Retail Apparel and Fashion

• Founder

  • Jan 1996 - Dec 1996

  Founder, SunSafe Inc., Miami Beach FL SunSafe Inc. (www.sunsafe.com) is a leading multi-channel lifestyle brand focused on serving the emerging market for sun protective apparel and accessories. Vertically integrated, SunSafe® designs, sources, manufactures and sells its own products nationally and internationally. SunSafe® has been featured on Martha Stewart and Good Morning America. Founder, SunSafe Inc., Miami Beach FL SunSafe Inc. (www.sunsafe.com) is a leading multi-channel lifestyle brand focused on serving the emerging market for sun protective apparel and accessories. Vertically integrated, SunSafe® designs, sources, manufactures and sells its own products nationally and internationally. SunSafe® has been featured on Martha Stewart and Good Morning America.



Star TV Network

• India
• Telecommunications

• Director

  • Jan 1991 - Dec 1996

  Creative Consultant, Beijing, China (Jan 1996 - Dec 1996) Director, Creative Services, Hong Kong, (May 1994 - Dec 1995) Design Director, Graphics, Hong Kong, (June 1991 - Apr 1994) Consultant, Bunnell Design (Jan 1991 - May 1991) With STAR TV since its inception in 1991, I co-designed the STAR TV logo @ Bunnell Design and was then asked to establish the in-house creative department. During my five years at STAR TV, I held positions of increasing scope and creative accountability. Responsible for the strategic development of STAR TV and its associated channels as pan-Asian brands – including design and management, corporate/brand identity, usage guidelines. Managed and implemented the BBC World and MTV Asia brands under the STAR platform. Co-creator and Co-Director of STAR TV's award-winning Creative Services department. This was a multidisciplinary role encompassing the strategic development, creative direction, and design management of all off-air brand identity, advertising, promotional activities including events and exhibitions. Managed outside design consultants including advertising agencies and regional design activities. Markets included; Hong Kong, Taiwan, China, India, Japan, Philippines, U.A.E., Indonesia, Thailand and fifteen sales and distribution offices worldwide. Responsible for the design and development of the Channel [V] brand off-air – partnering with the Executive Producer, art directed an outside design consultant on development of the logo, identity and guidelines. Responsible for design and development of all materials across the footprint. Directed the design of Hunan TV’s on-air image for both its satellite and terrestrial service in China while working in Beijing with STAR TV subsidiary, Golden Mainland. Show less



Landor Associates

• Advertising Services

• Senior Designer / Project Manager

  • May 1988 - Jul 1990

  Senior Designer / Project Manager Senior responsibility in the design development of corporate identity and brand identity programs for international clients in the Asia-Pacific region. Designed the Sun Moon Star logo and identity program. Wrote corporate identity manuals to document newly developed systems, including Hongkong Telecom, Sun Moon Star, Core Pacific, Metro Drug. Senior Designer on packaging for San Miguel, President Foods, and Kleenex. Senior Designer / Project Manager Senior responsibility in the design development of corporate identity and brand identity programs for international clients in the Asia-Pacific region. Designed the Sun Moon Star logo and identity program. Wrote corporate identity manuals to document newly developed systems, including Hongkong Telecom, Sun Moon Star, Core Pacific, Metro Drug. Senior Designer on packaging for San Miguel, President Foods, and Kleenex.



Hill+Knowlton Strategies

• United States
• Public Relations and Communications Services
• 700 & Above Employee

• Project Director

  • Jan 1987 - Apr 1988

  Project Director Managed implementation of the Hutchison Whampoa Limited corporate identity program across nine divisions – over 100 subsidiaries. Continued development and expansion of the basic guidelines and the Graphics Standards Manual, adapting the system to the Asian market. Project Director Managed implementation of the Hutchison Whampoa Limited corporate identity program across nine divisions – over 100 subsidiaries. Continued development and expansion of the basic guidelines and the Graphics Standards Manual, adapting the system to the Asian market.