Bethany Branan
Co-Founder, CEO at Talisman & Co.- Claim this Profile
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Bio
Lynn Ulrich
Bethany is highly skilled at developing solid marketing strategies, cultivating authentic conversations across social media channels and exploring new opportunities to extend brand reach. A skilled writer and photographer, she creates content, both written and visual, which convey authentic brand messages and increases guest engagement. Bethany makes it a priority to really listen to her clients, which sets her apart from other marketers. She listens to you, your customers, your competitors and their customers. She gains a solid understanding of your business and your goals in order to build the optimum strategy for strengthening connection and sales. In addition, Bethany acts as a partner and approaches her work with your long-term success in mind. To top it all off, she is well-organized, responsive and her turnaround time is stellar.
Jason Brown-Hoesing
It was my privilege to work with Bethany Branan at Sip Savor Social. As I observed and worked with Bethany, I watched her ability to connect with, collaborate with, and gain the respect of co-workers, clients, and the public. She is a consummate professional who has an elegance and ease in her ability to reach out beyond herself and bring together people of various backgrounds. Whether she is assisting in a marketing plan or troubleshooting new ways to engage the public, Bethany demonstrates poise, patience and knowledge in dealing with the relevant issues. Bethany consistently maintains a positive and cheerful attitude, while being one of the most dependable resources. Moreover, she performs her duties in an extremely timely and conscientious manner, tirelessly working to achieve the goals of the department. Bethany has also demonstrated excellent managerial and decision making skills. Her innate leadership skills enable her to bring together unlikely groups, find consensus and move an agenda forward. Bethany even has the ability to take the ball and run with it, even creating
Lynn Ulrich
Bethany is highly skilled at developing solid marketing strategies, cultivating authentic conversations across social media channels and exploring new opportunities to extend brand reach. A skilled writer and photographer, she creates content, both written and visual, which convey authentic brand messages and increases guest engagement. Bethany makes it a priority to really listen to her clients, which sets her apart from other marketers. She listens to you, your customers, your competitors and their customers. She gains a solid understanding of your business and your goals in order to build the optimum strategy for strengthening connection and sales. In addition, Bethany acts as a partner and approaches her work with your long-term success in mind. To top it all off, she is well-organized, responsive and her turnaround time is stellar.
Jason Brown-Hoesing
It was my privilege to work with Bethany Branan at Sip Savor Social. As I observed and worked with Bethany, I watched her ability to connect with, collaborate with, and gain the respect of co-workers, clients, and the public. She is a consummate professional who has an elegance and ease in her ability to reach out beyond herself and bring together people of various backgrounds. Whether she is assisting in a marketing plan or troubleshooting new ways to engage the public, Bethany demonstrates poise, patience and knowledge in dealing with the relevant issues. Bethany consistently maintains a positive and cheerful attitude, while being one of the most dependable resources. Moreover, she performs her duties in an extremely timely and conscientious manner, tirelessly working to achieve the goals of the department. Bethany has also demonstrated excellent managerial and decision making skills. Her innate leadership skills enable her to bring together unlikely groups, find consensus and move an agenda forward. Bethany even has the ability to take the ball and run with it, even creating
Lynn Ulrich
Bethany is highly skilled at developing solid marketing strategies, cultivating authentic conversations across social media channels and exploring new opportunities to extend brand reach. A skilled writer and photographer, she creates content, both written and visual, which convey authentic brand messages and increases guest engagement. Bethany makes it a priority to really listen to her clients, which sets her apart from other marketers. She listens to you, your customers, your competitors and their customers. She gains a solid understanding of your business and your goals in order to build the optimum strategy for strengthening connection and sales. In addition, Bethany acts as a partner and approaches her work with your long-term success in mind. To top it all off, she is well-organized, responsive and her turnaround time is stellar.
Jason Brown-Hoesing
It was my privilege to work with Bethany Branan at Sip Savor Social. As I observed and worked with Bethany, I watched her ability to connect with, collaborate with, and gain the respect of co-workers, clients, and the public. She is a consummate professional who has an elegance and ease in her ability to reach out beyond herself and bring together people of various backgrounds. Whether she is assisting in a marketing plan or troubleshooting new ways to engage the public, Bethany demonstrates poise, patience and knowledge in dealing with the relevant issues. Bethany consistently maintains a positive and cheerful attitude, while being one of the most dependable resources. Moreover, she performs her duties in an extremely timely and conscientious manner, tirelessly working to achieve the goals of the department. Bethany has also demonstrated excellent managerial and decision making skills. Her innate leadership skills enable her to bring together unlikely groups, find consensus and move an agenda forward. Bethany even has the ability to take the ball and run with it, even creating
Lynn Ulrich
Bethany is highly skilled at developing solid marketing strategies, cultivating authentic conversations across social media channels and exploring new opportunities to extend brand reach. A skilled writer and photographer, she creates content, both written and visual, which convey authentic brand messages and increases guest engagement. Bethany makes it a priority to really listen to her clients, which sets her apart from other marketers. She listens to you, your customers, your competitors and their customers. She gains a solid understanding of your business and your goals in order to build the optimum strategy for strengthening connection and sales. In addition, Bethany acts as a partner and approaches her work with your long-term success in mind. To top it all off, she is well-organized, responsive and her turnaround time is stellar.
Jason Brown-Hoesing
It was my privilege to work with Bethany Branan at Sip Savor Social. As I observed and worked with Bethany, I watched her ability to connect with, collaborate with, and gain the respect of co-workers, clients, and the public. She is a consummate professional who has an elegance and ease in her ability to reach out beyond herself and bring together people of various backgrounds. Whether she is assisting in a marketing plan or troubleshooting new ways to engage the public, Bethany demonstrates poise, patience and knowledge in dealing with the relevant issues. Bethany consistently maintains a positive and cheerful attitude, while being one of the most dependable resources. Moreover, she performs her duties in an extremely timely and conscientious manner, tirelessly working to achieve the goals of the department. Bethany has also demonstrated excellent managerial and decision making skills. Her innate leadership skills enable her to bring together unlikely groups, find consensus and move an agenda forward. Bethany even has the ability to take the ball and run with it, even creating
Experience
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Talisman & Co.
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United States
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Personal Care Product Manufacturing
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Co-Founder, CEO
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Apr 2016 - Present
Talisman & Co. offers high-end caps and apparel to help you support & celebrate your soccer club. A Talisman Cap is a timeless accessory that will endure both physically and aesthetically. It will be with you through the ups and downs as you support your club and will be atop your head when your side lifts the cup. Talisman & Co. offers high-end caps and apparel to help you support & celebrate your soccer club. A Talisman Cap is a timeless accessory that will endure both physically and aesthetically. It will be with you through the ups and downs as you support your club and will be atop your head when your side lifts the cup.
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Sip | Savor Social
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Advertising Services
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1 - 100 Employee
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Founder, CEO
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Aug 2009 - Present
Sip | Savor Social is a social marketing consulting company that helps you grow your business through authentic strategy + content. We are passionate about making your business part of the daily conversation. Sip | Savor Social was born from the understanding that running a business not only takes time, but endless resources, energy, creativity, passion and a bit of genius. Unfortunately, no one, not even the best multi-tasker can do all of this and still have a life (or at least an enjoyable one!). To ease the work load, I focus on the marketing details so that you can spend your time doing what you do best – inventing, creating, selling, performing, cooking, or whatever your passion may be. Industry specialties include: Food & Restaurants, Hospitality, Retail, Health Care, Software, E-Commerce and Non-Profit. Please contact me if you are interested in assistance with: Social Marketing // Strategy, Community Management, Training Marketing Strategy and Implementation Email Marketing Search Engine Optimization Website Copy & Lead Generation Digital Advertising Strategy & Google Ads Marketing Copy Product Photography Show less
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Director of Marketing
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Aug 2009 - Feb 2010
A multi-million dollar company, Alchemy is the creation of James Beard Award Winner Chef Tim McKee & includes Twin Cities restaurants: La Belle Vie, Solera, Sea Change, & Smalley’s BBQ. As the Director of Marketing I developed a strategic integrated marketing plan for all Alchemy Group Restaurants, Tim McKee brand and ancillary products to drive brand awareness and restaurant sales. I leveraged cost-effective social media marketing including Facebook, Twitter, and Foursquare, which increased customer followings by 5,000 people in 6-month period. I championed a Groupon campaign promotion which resulted in 3,464 coupons sold, a cash-influx of $34,640 and increased week-day covers by 250% at Solera Restaurant (at the time this was the largest amount of Groupons sold for a MN business). Target customers were tracked through online marketing tools including OpenTable, email campaigns, Google Alerts, and search listings, resulting in a 400% increase in customer database. I developed a target list of corporations and local meet up groups for private dining events which increased private party bookings by 150% monthly. ROI for all advertising mediums including web and print ads placements were evaluated with goal of reducing annual budget spending. I authored all copy for online ads, email newsletters, websites and marketing materials which resulted in full bookings for all pre-planned events, holiday, anniversary, and charity dinners. I interviewed and hired web designers for re-design of restaurant websites, designed new website concepts. Show less
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Local Color on Main
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United States
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Retail
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Director of Sales and Marketing
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Aug 2007 - Aug 2009
During my time as Director of Sales & Marketing for Local Color on Main store sales increased by 153% in 2007 and 184% over two year period (2007-2009). Key responsibilities included building and motivating a sales staff of 5 through monthly meetings focused on selling strategy & messaging. The result was consistent daily sales goal achievements on average of 105%. I assessed fashion and market trends to provide exclusive inventory based on evaluation of customer needs and exceled in P & L environment by conducting analysis of product wholesale costs, managing inventory levels, and establishing price-points which tripled profit margin in 2008 without reducing sales. I was responsible for directing in-store merchandising, brand experience, and integration of all consumer touch points which increased daily transactions by average of 160% in peak tourist months of May - October. I developed and managed e-commerce site localcoloronmain.com (creative design, copy, photos, AdSense, SEO, SEM, Analytics); purchased and marketed e-commerce inventory. Other marketing tactics included composing and coordinating promotional advertising, e-mail, blog, event, and social media campaigns. Show less
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Pfizer
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Events Services
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1 - 100 Employee
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Professional Healthcare Representative
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Jul 2002 - Aug 2007
As a healthcare rep I managed an $18 million Chicago territory and increased sales on an average of 112% annually. I was chosen to serve on the national Marketing Advisory Boards for Caduet, Lipitor and Zyrtec Pharmaceuticals. Sales Awards: -Circle of Excellence, 2002; Top sales achievement for the year -Top Performer, 2002, 2004 & 2006; Greatest upward movement on monthly sales reported annually. -Vice President's Cabinet, 2004; #1 ranked sales representative in Midwest; ranked 7th in the country. Show less
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Education
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2005 - 2007
Northwestern University
M.S., Integrated Marketing Communications -
1998 - 2002
Boston College
B.A., English and Communications
Community
