Bethany Boss

Creative Director at Cluster
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Contact Information
us****@****om
(386) 825-5501
Location
Salt Lake City, Utah, United States, US
Languages
  • English Native or bilingual proficiency

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Bio

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LinkedIn User

Working with Bethany was absolutely amazing. Her ability to bring any concept to life in a unique, striking but still simple enough way for anyone to understand is unmatched. She was always willing to step in and own not just her role but any that needed be taken care of. Easily one of the most creative and talented people I’ve had the opportunity to work with.

Mike Hatch

It is my pleasure to recommend Bethany Boss. Bethany is a powerhouse. Skilled, disciplined, inventive, creative, authentic, motivated, inclusive. Bethany goes out of her way to make everyone feel included and valued, and even took it upon herself to make sure everyone’s birthday was celebrated–both before, and during Covid–even having treats delivered to our doorsteps when we were all working from home. Her positive attitude and creative mind elevates and inspires any team she’s on. A natural leader, Bethany perfectly balances professional and fun, which results in superior creative, and stronger relationships with the client.

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Experience

    • United States
    • Advertising Services
    • 1 - 100 Employee
    • Creative Director
      • Nov 2020 - Present

    • United States
    • Software Development
    • 1 - 100 Employee
    • Creative Director
      • Nov 2021 - Jan 2023

    • Advertising Services
    • 700 & Above Employee
    • Associate Creative Director
      • Aug 2021 - Nov 2021

    • Senior Art Director
      • Sep 2019 - Aug 2021

      Senior Art Director devoted to overseeing thriving brand executions from start to finish. Strong conceptual abilities, remarkable art direction skills, and a solid knowledge of brand guidelines and industry trends. Polished client presentation skills, demonstrating a clear vision of how the work addresses the client challenge(s). Passionate creative lead with the talent to inspire clients and team members with great visual design and strategic savvy. Always delivering the highest standard creative work even under high-pressure or high-paced environments. Ability to lead by example and mentor younger creatives in their development. Plus, dedicated to remaining curious always, questioning the status quo, and proving that the best ideas are the product of a team.Clients work included Verizon, Verizon B2B, Hitachi Vantara, Fair, Tampon Tribe, Panasonic, 3M, Universal Studios Japan, and others. In addition to established client work, I also helped promote agency's Diversity & Inclusion efforts—crafting creative for Black History Month, Suicide Prevention, Make-A-Wish Foundation, Earth Week, International Women's Day, Autism Awareness Month, and more. I ran agency social media feeds and assisted in advertising award submissions and new business efforts. To promote agency culture, I hosted agency events and parties, created holiday desk drops, and started birthday traditions amongst the creative department. Show less

    • Art Director
      • Feb 2016 - Sep 2019

      Art Director dedicated to cultivating the Verizon B2B brand. Specialized in Verizon's front end web design (using Sketch), art directing photo shoots and client deliverables, creating custom illustrations designed to simplify complex technical solutions, and designing templates for various B2B material (including infographics, executive event design, direct mailers, interactive websites, and more).In addition to the Verizon account, I aided in agency brand pitches by crafting creative concepts built on solid brand strategy. After winning accounts, I helped launch brand creative––working on 3M, Universal Studios Japan, Hitachi Vantara, Fujifilm, US Army, Fair, and more. Show less

    • United States
    • Photography
    • Founder & Director of Photography
      • Oct 2010 - Dec 2020

      Founder of BP Film and Photo—a boutique videography and photography house. Filmed and photographed events globally, beautifully capturing and crafting stories unique to each client. Videos have been featured on ABC, People, Huffington Post, Daily Motion, Today, and many other major news sites and bridal blogs. Total views on YouTube currently exceed 44M+. Honed filming, photographing, and editing skills—mastering post-production programs like Adobe Premiere Pro, Final Cut, Photoshop, Lightroom, Encore, and more. Cultivated client relationships and strong vendor partnerships (e.g., professional photo labs, local photo studios, modeling agencies, etc.) while managing PR and advertising, social media marketing, and event marketing. Show less

    • Advertising Services
    • 700 & Above Employee
    • Associate Art Director
      • May 2015 - Aug 2015

      Collaborated closely with creative directors and senior designers in developing, designing, and executing brand deliverables for Intel, Maserati, and Crayola. Part of the core creative team tasked with Intel video campaign—developing ideas, illustrating video storyboards, and incorporating/resolving client feedback. Demonstrated ability to work in various forms of media and advertising—including video production, print design, guerrilla marketing, social media, and more. Assisted greatly in agency pitch efforts, designing pitch decks and contributing creative concepts. Show less

    • United States
    • Advertising Services
    • 1 - 100 Employee
    • Art Director
      • Jan 2014 - Apr 2015

      Studied art direction as part of the award-winning BYU AdLab. Exhibited strong art direction skills, insightful creative direction, conceptual ideation, graphic design expertise, and advertising savvy while crafting creative for clients like Hot Wheels, Mini Cooper, TopBox, and others. Collaborated with creative directors of Chiat\Day\LA to contribute exceptionally creative ideas for Gatorade and Buffalo Wild Wings. Studied art direction as part of the award-winning BYU AdLab. Exhibited strong art direction skills, insightful creative direction, conceptual ideation, graphic design expertise, and advertising savvy while crafting creative for clients like Hot Wheels, Mini Cooper, TopBox, and others. Collaborated with creative directors of Chiat\Day\LA to contribute exceptionally creative ideas for Gatorade and Buffalo Wild Wings.

    • United States
    • Entertainment Providers
    • 200 - 300 Employee
    • Art Director
      • Sep 2012 - Nov 2013

      Art Director for BYU Broadcasting––which includes KBYU (local PBS station), BYUtv, Classical89 radio, and BYU Sports Nation. As Art Director, I designed creative material for all BYU Broadcasting accounts––showing unique knack for Adobe Photoshop, Adobe Illustrator, Adobe InDesign, and Adobe Premiere Pro. Among my favorite highlights were editing video highlights from BYU Sports Nation and editing BYUtv ad spots, which were broadcasted live on BYUtv. In addition, I was the Director of Photography (DP) for the 2013 BYUtv American Ride Christmas spot with Stan Ellsworth. Show less

Education

  • Brigham Young University
    Bachelor of Fine Arts & Communications (B.A.), Advertising
    2010 - 2016

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