Growth Marketing Lead

• Sep 2022 - Present

Growth Marketing Manager

• Oct 2021 - Sep 2022

Media Strategist (Previous role: Paid Social Manager)

• Jan 2018 - Sep 2021

Planning across the media agency's various clients, including annual planning, campaign insights and reporting for both awareness and acquisition/performance efforts • Plan and manage campaigns on paid social, programmatic, and SEM from audience development, keyword research, optimizations, and reporting • Identify opportunities and implement improvements to targeting strategies • Analyze performance over time to understand trends and develop insights for client’s senior leadership Previous role: Paid Social Manager In charge of all paid campaigns on Facebook (as well as LinkedIn, Pinterest, Reddit, and Twitter) across planning, execution, and reporting • By being involved with every aspect of campaign development and activation, I have a holistic, in-depth and practical understanding of how to successfully plan and manage paid social campaigns to achieve client goals (with an emphasis in Facebook Business Suite) Show less

Digital Marketing (Search & Social) Manager

• Jan 2016 - Dec 2017

• Design, launch, and manage paid prospecting and retargeting campaigns on Facebook, LinkedIn, and Twitter for 10+ clients at a time • Write ad copy and assist in design of respective images for A/B testing in order to increase ROAS as well as increase relevance scores and reduce frequency • Build, update, and analyze weekly and monthly reporting documents to send directly to clients including detailed summaries of optimization, performance highlights, and recommendations • Utilize Google Analytics and interface data to optimize campaigns toward various goals, such as lead generation, return on ad spend, lowered cost per click, or increase post engagements • Along with paid social media duties, I assist in SEM efforts on Google/Bing such as campaign creation, keyword expansion, ad copy writing, bid adjustments, and budget management Show less

Advising Team Member

• 2015 - 2016

• Quickly identify and resolve inquiries to assist students with academic policy questions or concerns• Advise nearly 50 students per week on proper course sequencing and provide exceptional customer service to approximately 100 students• Update marketing and promotional materials for College of Business• Respond to voicemails and emails in a timely and professional manner

Marketing Intern

• 2014 - 2015

• Writing Health Tips that are published online and sent to over 1,000 readers within the community• Research for viable new programs, social media methods, and posting for SEO• Community outreach, public relations, and event hosting• Experience using Eventbrite and MailChimp

Client Development Intern

• Aug 2015 - Dec 2015

• Assist with the creation of marketing materials such as case studies, campaign example documents, Creator statistics decks and reporting • Work with the Account Team to create specific client materials like proposals and recaps • Participate in brainstorming sessions to help think of creative ideas for current and potential clients • Work through quoting and pricing of campaigns during client pitches • Assistance in campaign execution, competitive research, and research on all things digital and social Show less

Secretary

• 2014 - 2015

• Direct line of communication between members and executive board through professional emailing, creating agendas and keeping meeting minutes • Create Microsoft Word, PowerPoint, and Excel templates from scratch to use for general and executive board meetings • Direct line of communication between members and executive board through professional emailing, creating agendas and keeping meeting minutes • Create Microsoft Word, PowerPoint, and Excel templates from scratch to use for general and executive board meetings

Box Office Assistant

• Apr 2013 - Oct 2014

• Efficiently answer customer questions, make reservations, and sell tickets • Sales and customer service experience • Cash handling and balancing experience • Efficiently answer customer questions, make reservations, and sell tickets • Sales and customer service experience • Cash handling and balancing experience

Volunteer

• Feb 2014 - Apr 2014

• Collaborative work to teach business concepts to students and fund raise for a staff recognition event • Effectively used leadership skills to manage fundraising projects; Arranged/participated in effective meetings • Collaborative work to teach business concepts to students and fund raise for a staff recognition event • Effectively used leadership skills to manage fundraising projects; Arranged/participated in effective meetings