Experience

Market Share Consulting

• United States
• Marketing Services
• 1 - 100 Employee

• Chief Executive Officer

  • Sep 2022 - Present

  Bethany strategically develops strong and effective marketing and advertising plans for her clients to help them identify and take their Market Share. Bethany engages with her clients often to continue to explore and promote their companies strengths and share them with their unique markets. From initial visits to over decade long relationships, Bethany’s clients consider her not just an integral part of their marketing team but a friend. Bethany is a University of Scranton Graduate that has been Marketing in the NEPA area and worldwide for over 13 years. When Bethany is not busy consulting or strategizing you can find her spending time traveling with her husband and daughters, flying her drone, or getting her hands dirty in her next DIY home improvement project.https://www.marketshareconsulting.combstaples@marketshareconsutling.com



Market Share Development, Inc.

• United States
• Advertising Services
• 1 - 100 Employee

• Chief Operating Officer

  • Oct 2021 - Sep 2022

  As the Chief Operating Officer of Market Share Development, I was responsible for all internal operations at the agency. My responsibilities included streamlining project delivery, overseeing our business processes, and delivering experienced client management. I specialized in the development and execution of result-driven marketing campaigns for broad-ranging local, regional and national clients alongside my talented team of marketing professionals. My most common customer engagements included the coordination and execution of collaborative media plans, for expertly designed, developed, and placed creative digital media.

• Senior Account Manager and Interactive Media Director

  • Feb 2010 - Oct 2021

  As the Senior Account Manager of Market Share Development, I was responsible for the development and execution of result-driven marketing campaigns for over 25 broad-ranging local, regional and national clients. My most common customer engagements included direct coordination and execution of yearly media plans, market and data analysis for evaluation of print and online advertising placements, and preparation, and presentation of marketing program proposals. I acted as a liaison between client teams and our creative department on marketing and advertising campaign elements. I was also the primary point of contact for the Interactive Media Planning and Development team at Market Share. As a key member of the Market Share administrative staff, I was consistently presenting our clients with innovative interactive media and web-based marketing solutions. Some of my additional responsibilities included; management of client budgets and program expenses, media negotiations, print, and direct mail projects, coordinating with vendors to ensure accurate and on-time delivery, and the moderation of open discussions to determine the most appropriate interactive media as well as the complete oversight and management of web site development programs.