Experience

New Foundations Home for Children

• United States
• Non-profit Organizations
• 1 - 100 Employee

• Development Director

  • Aug 2022 - Present

  Nearly 50 years ago, a group of community leaders led by a local family court judge founded, what was then, the Youth Treatment Center for Boys. It began as a small non-profit residential setting on County Home Road in Anderson, South Carolina in 1974. The organization grew to become Anderson Youth Association, and a home for girls was added in 1976. Since that time, services have grown, focusing on prevention and intervention as well, creating a true continuum of care for children and… Show more Nearly 50 years ago, a group of community leaders led by a local family court judge founded, what was then, the Youth Treatment Center for Boys. It began as a small non-profit residential setting on County Home Road in Anderson, South Carolina in 1974. The organization grew to become Anderson Youth Association, and a home for girls was added in 1976. Since that time, services have grown, focusing on prevention and intervention as well, creating a true continuum of care for children and families. New Foundations focuses on providing a safe refuge and healthy resources for families and youth in trouble. Show less Nearly 50 years ago, a group of community leaders led by a local family court judge founded, what was then, the Youth Treatment Center for Boys. It began as a small non-profit residential setting on County Home Road in Anderson, South Carolina in 1974. The organization grew to become Anderson Youth Association, and a home for girls was added in 1976. Since that time, services have grown, focusing on prevention and intervention as well, creating a true continuum of care for children and… Show more Nearly 50 years ago, a group of community leaders led by a local family court judge founded, what was then, the Youth Treatment Center for Boys. It began as a small non-profit residential setting on County Home Road in Anderson, South Carolina in 1974. The organization grew to become Anderson Youth Association, and a home for girls was added in 1976. Since that time, services have grown, focusing on prevention and intervention as well, creating a true continuum of care for children and families. New Foundations focuses on providing a safe refuge and healthy resources for families and youth in trouble. Show less



Bigger Brains

• United States
• Professional Training and Coaching
• 1 - 100 Employee

• Marketing Manager and Partner Coordinator

  • Nov 2020 - Aug 2022



Universal Unilink Purchasing Association

• United States
• Advertising Services
• 1 - 100 Employee

• Marketing Coordinator

  • Apr 2019 - Nov 2020

  Marketing campaign and creative design for membership based B2B company. Selected accomplishments: Developed comprehensive marketing plan including the design of new websites and social media initiatives increasing online traffic by more than 300%. Established targeted email marketing campaigns, surveys, and polls to establish changing member needs and develop new business. Launched new division including member recruitment, branding design, and marketing… Show more Marketing campaign and creative design for membership based B2B company. Selected accomplishments: Developed comprehensive marketing plan including the design of new websites and social media initiatives increasing online traffic by more than 300%. Established targeted email marketing campaigns, surveys, and polls to establish changing member needs and develop new business. Launched new division including member recruitment, branding design, and marketing plan. Established targeted email marketing campaigns, surveys, and polls to establish changing member needs and develop new business. Redesigned digital outreach collateral achieving an average 45% open rate. Coordinated the Nashville Business Festival. Planned and led special project meetings developing custom sales database with outside vendor. Investigated and created scholarship program for members and their families. Show less Marketing campaign and creative design for membership based B2B company. Selected accomplishments: Developed comprehensive marketing plan including the design of new websites and social media initiatives increasing online traffic by more than 300%. Established targeted email marketing campaigns, surveys, and polls to establish changing member needs and develop new business. Launched new division including member recruitment, branding design, and marketing… Show more Marketing campaign and creative design for membership based B2B company. Selected accomplishments: Developed comprehensive marketing plan including the design of new websites and social media initiatives increasing online traffic by more than 300%. Established targeted email marketing campaigns, surveys, and polls to establish changing member needs and develop new business. Launched new division including member recruitment, branding design, and marketing plan. Established targeted email marketing campaigns, surveys, and polls to establish changing member needs and develop new business. Redesigned digital outreach collateral achieving an average 45% open rate. Coordinated the Nashville Business Festival. Planned and led special project meetings developing custom sales database with outside vendor. Investigated and created scholarship program for members and their families. Show less



Sabbatical

• Greenville, South Carolina Area

• Freelance Consultant and Experience Sabbatical

  • Nov 2017 - Apr 2019

  I was on a learning sabbatical, renovating an old lake house and taking online educational courses. Oh... and grant writing and designing for a few old clients, just to keep my hand in the mix! I was on a learning sabbatical, renovating an old lake house and taking online educational courses. Oh... and grant writing and designing for a few old clients, just to keep my hand in the mix!



Harford County Public Library

• Libraries
• 100 - 200 Employee

• Community Relations / Programming Specialist

  • Feb 2011 - Feb 2017

  Community outreach and program development for a county library system functioning on a commercial retail model. Selected accomplishments: Coordinated production of more than 200 marketing pieces annually including special promotion guidebooks, branded campaigns, and advertorials. Increased community program participation by 238% through targeted marketing and cross promotion, non-traditional strategies, and consistent evaluation. Expanded program partnerships by… Show more Community outreach and program development for a county library system functioning on a commercial retail model. Selected accomplishments: Coordinated production of more than 200 marketing pieces annually including special promotion guidebooks, branded campaigns, and advertorials. Increased community program participation by 238% through targeted marketing and cross promotion, non-traditional strategies, and consistent evaluation. Expanded program partnerships by 52% and increased sponsor opportunities. Increased programming budget by 30%+ annually through thorough research of funding opportunities and grant requests. Wrote press releases and proposals resulting in features, video, or interviews 3 out of 5 times. Researched, applied for, and installed new State Department Passport Office, creating a new $100k+ annual revenue stream and increasing foot traffic. Recruited an additional 27 community groups as programming leaders, increasing reach into surrounding community. Increased programming budget by 30%+ annually through grant requests. Created and managed annual Just Write! Writers Conference bringing in 24 national authors to lead 35 workshops for 200 aspiring writers. Nurtured traditional and new partner relationships through presentations and regular communications, growing community involvement by more than 50%. Maintained brand integrity for organization and donors by involving internal and external stakeholders in the consistency of messaging and content. Developed, marketed, and managed 90+ programs/events annually, across 10 venues and within the community Expanded program partnerships by 52% and increased sponsor opportunities. Recruited an additional 27 community groups as programming volunteers and leaders, increasing reach into surrounding community. Created a half dozen new programming products by leveraging resources and oversight of consistency of messaging and content with internal departments and outside sponsors. Show less Community outreach and program development for a county library system functioning on a commercial retail model. Selected accomplishments: Coordinated production of more than 200 marketing pieces annually including special promotion guidebooks, branded campaigns, and advertorials. Increased community program participation by 238% through targeted marketing and cross promotion, non-traditional strategies, and consistent evaluation. Expanded program partnerships by… Show more Community outreach and program development for a county library system functioning on a commercial retail model. Selected accomplishments: Coordinated production of more than 200 marketing pieces annually including special promotion guidebooks, branded campaigns, and advertorials. Increased community program participation by 238% through targeted marketing and cross promotion, non-traditional strategies, and consistent evaluation. Expanded program partnerships by 52% and increased sponsor opportunities. Increased programming budget by 30%+ annually through thorough research of funding opportunities and grant requests. Wrote press releases and proposals resulting in features, video, or interviews 3 out of 5 times. Researched, applied for, and installed new State Department Passport Office, creating a new $100k+ annual revenue stream and increasing foot traffic. Recruited an additional 27 community groups as programming leaders, increasing reach into surrounding community. Increased programming budget by 30%+ annually through grant requests. Created and managed annual Just Write! Writers Conference bringing in 24 national authors to lead 35 workshops for 200 aspiring writers. Nurtured traditional and new partner relationships through presentations and regular communications, growing community involvement by more than 50%. Maintained brand integrity for organization and donors by involving internal and external stakeholders in the consistency of messaging and content. Developed, marketed, and managed 90+ programs/events annually, across 10 venues and within the community Expanded program partnerships by 52% and increased sponsor opportunities. Recruited an additional 27 community groups as programming volunteers and leaders, increasing reach into surrounding community. Created a half dozen new programming products by leveraging resources and oversight of consistency of messaging and content with internal departments and outside sponsors. Show less



PRWorks / Delmarva Discussions

• Business Owner and Program Director

  • Dec 1994 - Feb 2011

  Marketing consultant for small businesses and non-profits offering graphics and publication design, marketing plan development, grant writing, brand building, educational programming and outreach development. Selected accomplishments: Consulted with up to 27 businesses and organizations at one time, requiring consistent communication and detailed coordination. Established member benefit programs and expanded membership enrollment by up to 50%. Inaugurated first-time… Show more Marketing consultant for small businesses and non-profits offering graphics and publication design, marketing plan development, grant writing, brand building, educational programming and outreach development. Selected accomplishments: Consulted with up to 27 businesses and organizations at one time, requiring consistent communication and detailed coordination. Established member benefit programs and expanded membership enrollment by up to 50%. Inaugurated first-time marketing of a decades-old organization. Raised public participation by 18% overall and 215% in some regions. Raised more than $700K through Federal grants, $100K in State grants, and $25K in community grants for one organization. Created and coordinated unique fund raising projects and events that increased donor support by 100%. Incorporated non-profits for IRS tax-exempt status including drafting articles of incorporation and by-laws. Created volunteer program for museum, including recruitment plan and volunteer manual that increased volunteer corp by 25%. Lead 135 volunteers and handled all aspects of recruitment, interviews, orientation, and training new discussion leaders, Board members, and policy advisors. Grew venue participation by 25% by including retirement communities, community centers, and museums. Implemented 24 10-week programs annually, involving more than 125+ scholars, site coordinators and project advisors at 35 sites across three states. Show less Marketing consultant for small businesses and non-profits offering graphics and publication design, marketing plan development, grant writing, brand building, educational programming and outreach development. Selected accomplishments: Consulted with up to 27 businesses and organizations at one time, requiring consistent communication and detailed coordination. Established member benefit programs and expanded membership enrollment by up to 50%. Inaugurated first-time… Show more Marketing consultant for small businesses and non-profits offering graphics and publication design, marketing plan development, grant writing, brand building, educational programming and outreach development. Selected accomplishments: Consulted with up to 27 businesses and organizations at one time, requiring consistent communication and detailed coordination. Established member benefit programs and expanded membership enrollment by up to 50%. Inaugurated first-time marketing of a decades-old organization. Raised public participation by 18% overall and 215% in some regions. Raised more than $700K through Federal grants, $100K in State grants, and $25K in community grants for one organization. Created and coordinated unique fund raising projects and events that increased donor support by 100%. Incorporated non-profits for IRS tax-exempt status including drafting articles of incorporation and by-laws. Created volunteer program for museum, including recruitment plan and volunteer manual that increased volunteer corp by 25%. Lead 135 volunteers and handled all aspects of recruitment, interviews, orientation, and training new discussion leaders, Board members, and policy advisors. Grew venue participation by 25% by including retirement communities, community centers, and museums. Implemented 24 10-week programs annually, involving more than 125+ scholars, site coordinators and project advisors at 35 sites across three states. Show less