Bethanie Blanchard

Strategy & Planning Lead — Coles 360 at Redworks Media
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Contact Information
us****@****om
(386) 825-5501
Location
Greater Melbourne Area, AU

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Bio

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Experience

  • Redworks Media
    • Australia
    • Advertising Services
    • 1 - 100 Employee
    • Strategy & Planning Lead — Coles 360
      • Mar 2022 - Present

      Redworks Media is Australia’s first independent Retail Media Specialist, focused on commercialising owned media assets for some of Australia’s leading retailers. Redworks Media is Australia’s first independent Retail Media Specialist, focused on commercialising owned media assets for some of Australia’s leading retailers.

  • Carat Australia
    • Australia
    • Advertising Services
    • 100 - 200 Employee
    • Head of Strategy, Melbourne
      • Aug 2020 - Apr 2022

      Heading up the strategic vision for Carat Melbourne leading a team of 5+, one of the largest strategic functions in the Melbourne market. Driving organic revenue and new business as well as setting the strategic & planning direction for some of the biggest FMCG, Retail & Insurance clients in Australia.

    • Group Strategy Director
      • Aug 2019 - Jul 2020

      Leading strategy for the Melbourne market, including new business projects & our key clients Kraft Heinz, Medibank, Twinings, Dan Murphy’s & Hisense.

    • Strategy Director
      • Apr 2018 - Jul 2019

      Managing & developing strategic media comms for clients including Dan Murphy’s, Medibank and AHM.

  • News Corp Australia
    • Australia
    • Technology, Information and Media
    • 700 & Above Employee
    • Group Strategy Manager
      • Dec 2016 - Apr 2018

    • Strategy Manager
      • May 2016 - Dec 2016

  • Bauer Media Group – Australia
    • Australia
    • Book and Periodical Publishing
    • 700 & Above Employee
    • Integration Manager
      • May 2015 - May 2016

    • Business Executive
      • Feb 2015 - Apr 2015

  • The Guardian
    • United Kingdom
    • Book and Periodical Publishing
    • 700 & Above Employee
    • Books Writer
      • 2013 - 2015

      Guardian Australia Books and Culture writer from launch date Guardian Australia Books and Culture writer from launch date

  • The Australian
    • Australia
    • Newspaper Publishing
    • 100 - 200 Employee
    • Freelance Literary Critic
      • 2012 - 2015

      Weekend Australian Literary Critic Weekend Australian Literary Critic

  • Private Media
    • Australia
    • Online Audio and Video Media
    • 1 - 100 Employee
    • Crikey Literary blogger
      • 2011 - 2013

      Liticism books blog Liticism books blog

Education

  • University of Melbourne
    Master of Arts (M.A.), School of Culture and Communication
    2010 - 2015
  • University of Melbourne
    Bachelor of Arts (Honours), School of Culture and Communication
    2004 - 2009

Community

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