Bethan Probert
Innovation Manager – Private Label and Brand at Nice-Pak International- Claim this Profile
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Bio
Ross Griffith
I always found Beth very honest and a great character. she was very smart and full of great ideas. Beth would be a great addition to any team in due to the infectious energy and enthusiasm she exudes. Beth is very confident and professional in front of colleagues, customers and also official auditors.
Ross Griffith
I always found Beth very honest and a great character. she was very smart and full of great ideas. Beth would be a great addition to any team in due to the infectious energy and enthusiasm she exudes. Beth is very confident and professional in front of colleagues, customers and also official auditors.
Ross Griffith
I always found Beth very honest and a great character. she was very smart and full of great ideas. Beth would be a great addition to any team in due to the infectious energy and enthusiasm she exudes. Beth is very confident and professional in front of colleagues, customers and also official auditors.
Ross Griffith
I always found Beth very honest and a great character. she was very smart and full of great ideas. Beth would be a great addition to any team in due to the infectious energy and enthusiasm she exudes. Beth is very confident and professional in front of colleagues, customers and also official auditors.
Credentials
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Diploma in Digital Marketing
New Skills Academy (part of BE-A Education Ltd)May, 2020- Nov, 2024 -
Social Marketing Training
HootsuiteFeb, 2020- Nov, 2024 -
Google Analytics for Beginners
GoogleJan, 2020- Nov, 2024 -
Level 4 Professional Development Award in the context of Marketing
City & GuildsAug, 2012- Nov, 2024
Experience
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Nice-Pak International
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United Kingdom
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Manufacturing
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100 - 200 Employee
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Innovation Manager – Private Label and Brand
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Feb 2023 - Present
• Identifying innovation opportunities by carrying out regular environmental scanning• Delivering projects from inception to delivery, working with a broad range of stakeholders• Enhancing Nice-Pak’s reputation as an innovative company• Introduction of new technologies• Identifying product pathways to new markets• Managing Nice-Pak’s own branded portfolio• Researching and pitching ideas and proposals• Preparation of customer presentations relevant to our innovations
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CSR and Communications Support Manager
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Jul 2020 - Feb 2023
I have rejoined Nice-Pak as CSR and Communications Support Manager, providing support in the following areas:• Raising the profile of Nice-Pak International with all relevant stakeholders• Raising awareness of/promoting our own NPI brands, including the UK's #1 hand wipe, Sani Hands• All Corporate Social Responsibility (CSR) tasks in conjunction with colleagues across the group• Liaison with external suppliers e.g. creative and PR agencies• Liaison with external consultants on external environmental assessment exercises Show less
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wejo
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United Kingdom
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IT Services and IT Consulting
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100 - 200 Employee
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Marketing Executive
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Dec 2019 - Jul 2020
Reporting to the Brand & Digital Manager, my role at wejo is to support all activities relating to the wejo brand. Responsibilities include: • Assisting with the creation and upkeep of the communications calendar, researching and creating engaging content for social media and publishing and analysing Twitter & LinkedIn posts via Hootsuite • Keyword monitoring, including setting up of Google alerts and Hootsuite streams to report on brand mentions and to research industry trends • Tracking sales progress and liaising with customers (both Ingress and Egress) for the purpose of proposing partnership announcements and case studies (via press release, website and social media) • Assisting with the creation of press releases (both in-house and with a PR agency) and tracking press coverage for inclusion in monthly reports and executive team presentations • Tracking of monthly website statistics using Google Analytics • Reputation management - monitoring and managing online communities (including recruitment and business websites e.g. Glassdoor and Indeed profiles) • Competitor analysis of communications and branding • Event coordination - supporting the Events & Awards Manager during peak times and sole responsibility when they left the business • Support with awards applications, maintain awards calendar, and monitor and record results • Maintain impeccable housekeeping e.g. NDAs, contracts, raising POs, managing marketing calendars, tracking marketing spend and ensuring all supplier invoices are settled on a timely basis and within budget/agreed scope of work Show less
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Nice-Pak International
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United Kingdom
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Manufacturing
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100 - 200 Employee
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Category Marketing Executive
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Apr 2018 - Nov 2019
I was promoted to Category Marketing Executive, reporting to the Senior Category Manager and my main responsibilities included: • Gathering and analysing Kantar Worldpanel data• Gaining consumer insight by designing and implementing Toluna Quicksurveys• Researching new trends via Mintel GNPD and online research• Maintaining category maps across multiple categories and territories• Conducting price analysis through online research and store visits• Analysing store merchandising through store visits • Project management of new product developments • Building customer presentations for the Senior Category Manager to present to retailer and brand owners Show less
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Marketing Assistant
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Nov 2012 - Apr 2018
Prior to being promoted, my role at Nice-Pak was as a Marketing Assistant, assisting the members of the Marketing team in all ways that I could, as well as working on individual projects. Tasks included:• Carrying out monthly store audits across all categories• Collecting samples for analysis and customer presentations market research• Assisting with the launch of our own branded products - from concept, research and development, branding, gaining retailer listings and launch• Working with the Corporate Communications Manager on the relaunch of our website, as well as updating content via Wordpress, setting up SEO with Yoast SEO and gaining website statistics using Google Analytics• Creating monthly newsletters for customers and managing subscriber lists via Windowbox • Planning and attending Events/Exhibitions• Assisting with the briefing, coordination and implementation of CSR report• Management of Accreditations (e.g. FSC, PEFC, RSPO, Nordic Swan) Show less
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Marketing Executive
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May 2012 - Sep 2012
Tasks included the production and distribution of all marketing materials such as press releases, managing social media, creating presentations, implementing product sampling exercises, maintaining customer databases and general administrative and marketing tasks. Tasks included the production and distribution of all marketing materials such as press releases, managing social media, creating presentations, implementing product sampling exercises, maintaining customer databases and general administrative and marketing tasks.
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Education
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2009 - 2012
University of Wales, Aberystwyth
Bachelor of Arts (BA), Media and Communication Studies
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