Director of Content

• Apr 2021 - Present

Provide leadership, creative direction, editorial strategy, and coordination for all content (digital and print). Strategically align all messaging in order to tell compelling stories that lead existing partners and potential partners to life-giving action. Provide leadership, creative direction, editorial strategy, and coordination for all content (digital and print). Strategically align all messaging in order to tell compelling stories that lead existing partners and potential partners to life-giving action.

Content Marketing Manager

• Oct 2016 - Mar 2021

Member of the marketing and communications team for a global non-profit with offices in 13 countries worldwide. Served as the content marketing manager in the HQ location with a focus on driving growth in content marketing and strategy, product marketing, social marketing, digital distribution, and donor development.-Served in driving digital content transformation at the HQ and regional levels. Communicated content strategy and branding with 13 regional offices.-Implemented global marketing strategies with a focus on digital transformation and branding, with the flexibility to allow for contextualization/cultural preferences.-Worked with the global media department to create brand unity and channel specific content to maximize impact.-Created and managed global content calendar for clear communication cross-departmentally and regionally.Marketing efforts/improvements include:> Served on cross-departmental core team that led a global organization in a rebranding and website rebuild, resulting in brand cohesion within headquarters and regionally.> Assisted in marketing organizational restructure resulting in more than a doubling of on-time deliverables.> Managed marketing campaigns and worked on production team for the past 6 years on annual fundraising event for 800+.> Website strategy (SEO, UX, content, etc.) improvements doubling visitors from 2 million visitors a year to 4 million in 18 months. New UX changes saw a reduction to bounce rate by over 15%, and an increase in page views per visit and time on site by over 10%.> Implementation and creation of social media assets strategy improvements, increasing engagement to 100 million users a year across all social channels, tripling the number from 2018.> Integrated donor development into content strategy with a direct result of increasing small and medium giving by more than 60% and overall giving by more than 50%.> Increased social media following by millions the in past 6 years.

Digital Content Manager

• Jan 2015 - Oct 2016

Digital Content Specialist

• Jan 2015 - Jan 2016

Website and mobile content management · Manage day-to-day content production schedules for website content.· Oversee content workflow processes and manage internal web users, provide higher strategy and oversight of web content across departments and align web content and promotion· Steward of organization's social media· Responsible for website content and imagery· Serve as internal expert managing the website’s content and prioritization of content Digital marketing and analysis· Craft e-communications and social into organization's website, social media, and mobile app· Overall digital marketing strategy· Increase traffic and engagement

Journalist, Graphic Designer, Social Media Manager

• Sep 2014 - Jan 2015

Reporting, interviewing, photography, social media, design. Responsible for covering three local city governments. I created and maintained social media accounts, developing and executing plans for greater reach across the city. Reporting, interviewing, photography, social media, design. Responsible for covering three local city governments. I created and maintained social media accounts, developing and executing plans for greater reach across the city.

Communications Intern

• Jun 2014 - Sep 2014

Assisted with graphic design, marketing strategy, and social media management and development. Assisted with graphic design, marketing strategy, and social media management and development.

Sports Editor

• Aug 2013 - May 2014

Editor-in-Chief, Sports Section, at The Colonnade, GC's award-winning newspaper. Responsible for content and article direction, managing journalists, and editing and writing articles, as well as general sports-coverage, maintaining relationship with university sources, and design direction for the sports section. Editor-in-Chief, Sports Section, at The Colonnade, GC's award-winning newspaper. Responsible for content and article direction, managing journalists, and editing and writing articles, as well as general sports-coverage, maintaining relationship with university sources, and design direction for the sports section.

Student

• Aug 2009 - May 2014

Team Leader

• Jan 2008 - May 2014

Responsible for executing shift game plans, verifying registers, motivating team members, catering and helping keep customer service above and beyond expectations. Responsible for executing shift game plans, verifying registers, motivating team members, catering and helping keep customer service above and beyond expectations.

Camp Counselor

• Jun 2013 - Jul 2013

Counseled and was responsible for groups of 10-21 girls ages 7-14 at Camp Skipstone. Counseled and was responsible for groups of 10-21 girls ages 7-14 at Camp Skipstone.

Student

• 2013 - 2013

Tutor

• Aug 2012 - Dec 2012

Tutored at an elementary school and built relationships with the students. My goal was to teach them in a way that showed improvement in their school skills as well as broaden their scope for the future. Tutored at an elementary school and built relationships with the students. My goal was to teach them in a way that showed improvement in their school skills as well as broaden their scope for the future.

WGUR Campus Radio

• Aug 2012 - Dec 2012

Volunteer with campus radio station, and was the Assistant to the Production Manager. Hosted my own radio show covering campus news that airs every 4 hours per day during the week.Worked with Cool Edit Pro to produce radio shows and record in the studio. Volunteer with campus radio station, and was the Assistant to the Production Manager. Hosted my own radio show covering campus news that airs every 4 hours per day during the week.Worked with Cool Edit Pro to produce radio shows and record in the studio.

Server

• Jan 2011 - Dec 2012

On the Wait Staff; wait tables and ensure customer satisfactionFront line Customer Service: greet and seat; phone orders; cateringOccasionally represent the company for catering orders On the Wait Staff; wait tables and ensure customer satisfactionFront line Customer Service: greet and seat; phone orders; cateringOccasionally represent the company for catering orders

Clerk

• Jan 2007 - Jan 2009

Organized, filed and supervised confidential and general paperwork Minor Secretarial WorkWeekly upkeep and office replenishment Organized, filed and supervised confidential and general paperwork Minor Secretarial WorkWeekly upkeep and office replenishment