Experience

LOVALL

• United Kingdom
• Retail
• 1 - 100 Employee

• Head of Brand

  • Feb 2023 - Present

• Brand Manager

  • Aug 2021 - Feb 2023

  Love Leggings was founded in 2019 with a goal to be the ‘The Home of Leggings’ empowering every woman from size 6-28 to feel confident and covered in our non-see-through, premium quality leggings. Now, a multi-million pound company with rapid growth, we're pushing our goal one step further as we expand our product range to become ‘The Home of Comfort’. During my time at Love Leggings as their first Brand Manager moulding the growth of the marketing department, my key responsibilities have included; brand strategy including the creation of brand guidelines and materials, creation of the 12 month brand and marketing calendar, end to end campaign creation and execution, influencer and partnership marketing including macro influencer collaborations, PR and events, organisation and direction of the ecommmerce shoots for new products and also campaign content creation, managing the external PR agency, new business development, advertising and assisting with new product development. I manage a team of 3 partnership executives to drive our influencer marketing strategy as this has played a key part in our growth over the past year. I report into the founders/directors to regularly analyse results, ROI, assist with business decisions and upcoming plans and activity. Show less



Grafton International

• United Kingdom
• Wholesale Import and Export
• 1 - 100 Employee

• Brand Manager

  • Feb 2018 - Jul 2021

  Grafton International supply globally recognised health and beauty brands to professionals, retailers and consumers. With experience in both B2C and B2B, the majority of my time at Grafton’s was managing CARMEX Lip Balm, The Eyelash Emporium (professional and retail division) and 2AM London. Managing CARMEX focused primarily on end to end creative marketing campaigns to drive consumers into our national accounts (Superdrug, Boots, Primark, Tesco) and also our D2C site through influencer marketing, events, PR, radio advertising campaigns and brand collaborations. Both The Eyelash Emporium & 2AM London were owned brands, created in house for professionals and consumers. I was given the project management of creating the retail division for The Eyelash Emporium, a range of strip lashes and lash/brow related accessories that were sold into Superdrug, Missguided and Pretty Little Thing. I developed this range end to end, from initial strategy, competitor and market research, consumer trends, sampling, product selection, packaging design, commercial strategy, brand guidelines, content creation, brand and marketing strategy, product launch plan, presentation and pitching, in store display units and POS. My responsibilities managing these brands were;Product development, commercial strategy, brand and marketing strategy, in store display units and POS, content creation on photoshoots and in house for social, influencer marketing and collaborations, events and exhibitions, end to end creative campaigns.For all brands I was responsible for the 12 month brand and marketing calendar and managing the annual marketing budgets. I would present weekly, monthly and quarterly to senior management on campaign analysis and upcoming plans. Show less

• Marketing Assistant

  • Oct 2017 - Mar 2018

  This role had a range of responsibilities for different brands we distribute at Grafton International, both professional and retail. My focus brands were B2B professional, primarily our owned brand, The Eyelash Emporium. Key responsibilities were PR, content creation for trade press and liaison with our agencies in London. Social media content planning and creation, event management including exhibitions both within the UK and international. Campaign development and management, supporting the product manager with the introduction of new product development. A highlight of my time was the campaign I was heavily involved with when running for multiple Beauty Guild of Excellence Awards. The previous year we had lost out to a competitor, but won the award in 2018.I also worked closely with US brand Orly, attending events and exhibitions including Glamour Beauty Fest at the Saatchi Gallery London which I managed alone. I was given brand manager role of the worlds number 1 waxing brand GiGi after only a short time of being with Graftons. Responsibilities included the introduction of new product into the UK market, stock ordering, digital marketing, full strategy planning including promotional calendars for salon and wholesale, POS material for salon and wholesale, trade press releases and PR etc... Show less



Earls Gymnastics Club

• United Kingdom
• Education Administration Programs
• 1 - 100 Employee

• Reception Administrator

  • Feb 2017 - Oct 2017

  My previous employment for the Earls Gymnastics Club was as a receptionist and administrator. I was the first point of contact for customers therefore effective demonstration of excellent customer service skills is imperative. I communicated with a variety of people daily via email, telephone or in person for a range of inquiries. My responsibilities also included updating and maintaining order on our CRM and finance systems, investigating any outstanding payments and making sure all payments are scheduled correctly each month. I was also responsible for ensuring all insurance documents have been collected and processed; this is significant due to the nature of the organisation. I conducted other general administrative duties, cleaning and host birthday parties at the centre. Show less



Hashtag CV

• Consumer Services
• 1 - 100 Employee

• Digital and Social Media Marketing Intern

  • May 2016 - Sep 2016

  I have worked as an unpaid digital marketing intern for Hashtag CV who offer an online CV building system along with employability advice and resources. They operate prominently B2C, however do market B2B by offering affiliations of their software. My role included: creating and developing new marketing strategies within a zero budget, creating content and updating social media platforms daily, communicating with current and potential customers, email marketing campaigns, analysing data from google analytics and CYFE and conducting market research. I also assisted the graphic designer with content creation for campaigns and social media. My biggest contribution to the company during my time was suggesting a new section of the website, focused towards redundancy, as an outcome of market research I had conducted. Competitors were failing to provide support for those who have been made redundant, and research on social media highlighted the demand from real people in that situation. The idea was approved and I assisted with the written and graphic content creation, along with the overall design of the section. This is now a live part of the website. Show less



New Look

• United Kingdom
• Retail
• 700 & Above Employee

• Sales Associate

  • Sep 2015 - Sep 2016

  Whilst working for fashion brand, New Look, I was required to show qualities in a diverse range of responsibilities including: being customer focused always and continuously exceeding expectations. To process online orders for customers when needed and to be knowledgeable of the latest trends and fashions, inside and outside of the store, in order to advise. To demonstrate effective communication skills with people of all ages and within the team at New Look. To assist with stock take, deliveries, product replenishment, store standards and cleanliness. Ensuring the customer is aware of any promotions and offers, and encourage online feedback of service within the store. I was also required to advertise New Look products by personal presentation. This was an extremely fast paced role in a very busy shopping centre, we were made aware of targets each day and were required to meet and exceed personal targets set by management. Show less



Gap Inc.

• United States
• Retail
• 700 & Above Employee

• Sales Associate

  • Sep 2012 - Sep 2015

  Working for a global brand meant emphasis on impeccable customer service and being given the role of an expert in a certain area of the store. I was given the role of denim expert, providing more details into our different cuts and styles for women. I was mainly responsible for the visual merchandising of this area, especially when new stock would arrive for a new season. I would be provided with a guide, but allowed to use my initiative and demonstrate my creativity with how I merchandised my area. I was also a lead cashier, responsible for the cashing up process on the shop floor and in the office. I assisted with the training of new employees and completed relevant paperwork where needed. I was required to assist with regular stock takes, shipments and deliveries in order to maintain high standards around the store. I was invited to promote the store at fashion events due to winning best dressed female employee in the West Midlands, in which i thoroughly enjoyed due to my passion for fashion and marketing. Show less



Ann Summers

• United Kingdom
• Retail
• 700 & Above Employee

• Sales Associate

  • Feb 2015 - Jun 2015

  I worked for Ann Summers whilst completing my first year of University. My title was a sales consultant, however at Ann Summers we are expected to be flexible in a variety of roles. As the first point of contact with the customer, it was imperative to demonstrate an appropriate manner depending on the customer type, due to the nature of the product. Customer service for this type of brand involved multiple aspects, concentrating on making the customer feel comfortable always. The role required excellent product knowledge and training for specialized fittings as part of the service. We were made aware of the current financial figures for our store and region and individual targets were set daily. I was also responsible for the marketing of products in-store and on social media sites such as Twitter and Facebook. Within the store, I had responsibilities for the visual merchandising and layout, deliveries and email capture to assist with promotions and feedback. Show less