Experience

INNOWAVE MARKETING GROUP

• United States
• Advertising Services
• 1 - 100 Employee

• Senior Relationship Manager

  • Apr 2021 - Present

  As the Senior Account Manager, responsibilities include the development and management of successful marketing loyalty programs, detailed project and event management, and supply chain/buyer management to deliver success to our clients. As the Senior Account Manager, responsibilities include the development and management of successful marketing loyalty programs, detailed project and event management, and supply chain/buyer management to deliver success to our clients.



Jim 'N Nick's Community Bar-B-Q

• United States
• Restaurants
• 400 - 500 Employee

• Vice President

  • Jun 2018 - Sep 2020

  As the lead marketing position for 41 locations throughout the Southeast and Denver, this position was directly responsible for consumer insight, strategy, development, implementation and execution of marketing programs that achieve the company’s business and revenue goals. This role also encompassed catering sales revenue generation through program development and management of 16 catering sales managers. As the lead marketing position for 41 locations throughout the Southeast and Denver, this position was directly responsible for consumer insight, strategy, development, implementation and execution of marketing programs that achieve the company’s business and revenue goals. This role also encompassed catering sales revenue generation through program development and management of 16 catering sales managers.



Marketing Direction Outsourced Marketing Experts

• United States
• Advertising Services
• 1 - 100 Employee

• Vice President, Account Director

  • Sep 2016 - Jun 2018

  Reporting directly to the President with accountability for overall operations and business development, this role steers the company. Development of strong relationships, defining opportunities, concepting marketing plans and architecting budget-friendly pricing for clients is key to this role. Directing and coaching of 12 Lead Marketers as well as numerous vendor partners. Developed processes for both marketing contractors and vendor partners that increased overall profitability. Built digital marketing team. Created a new 12-month contract program that allowed long-term stability. Doubled new client contracts and doubled existing client billing.



Askar Brands

• Naples, FL

• Director of Marketing

  • Aug 2015 - Sep 2016

  Managed a multi-million dollar marketing budget that supported a portfolio of 4 pizza restaurant brands across the United States. Reporting directly to the CEO, this key leadership role was charged with driving strategic sales growth of existing franchises and growing both the company owned and franchise systems. Created an in-house marketing team of 5 to insure consistent brand messaging for each brand. Led Franchise Advisory Councils for each brand as well as marketing committees within each to insure buy-in for marketing promotions. Developed a marketing plan and sales tools for franchise development. Updated brand positioning and creative campaigns for each brand. Created and executed first digital advertising plans for each brand. Negotiated media contract with Altitude Sports to support Blackjack Pizza’s sponsorship of the Colorado Avalanche. Negotiated new television and radio contracts across all brands. Developed and executed a grand opening plan for 3 new restaurants.



MVP Holdings

• Director of Marketing

  • 2013 - 2014

  Led Marketing efforts for three growth concepts, reporting directly to each brand's President. Defined core users, developed strategy, created marketing plans and executed campaigns. Cross-functioned with Culinary/R&D, Beverage and Operations on the development of new food and beverage menu options. Managed an internal department of 3. Instituted and drove new CRM-Loyalty programs. Developed a turnkey grand opening plan for each brand. Initiated local marketing training programs for each brand. Created and executed a brand evolution program for Carmel Kitchen. Opened 2 new restaurants for Carmel Kitchen and 2 restaurants for Glory Days Grill



Bonefish Grill

• Restaurants
• 700 & Above Employee

• Senior Manager of Marketing and Public Relations

  • Jun 2007 - Aug 2013

  BONEFISH GRILL/BLOOMIN' BRANDS RESTAURANT PARTNERS, INC., Tampa, FL 2007 –2013 Led the local marketing team in the strategy, development and implementation of local marketing programs. Managed planning and oversight of a $2.8M local marketing budget. Creation of local marketing plans for over 180 restaurant locations. Grew restaurants from 100 to 186 locations. Charged with developing and distribution of local marketing communications to the field. Cross-functioned with Consumer Insight, R&D, Operations and Finance teams. Led national and local public relations as well as social media. Contributed to 7 consistent quarters of year over year sales growth. Moved Bonefish Grill from #53 to #18 on the Restaurant Social Media Index Ranking. Garnered a #4 ranking in the RSMI Top Social Consumer Sentiment ranking. Increased Twitter followers 52% from 2011 to 2012. Increased in-restaurant CRM 82% from 2011 to 2012. Created, developed and managed the production of Notes From The Road, a television music series on the Ovation Network which doubled local TV presence resulting in over 10 million impressions. Created "Catching Tim Curci", a webisode series featured on the Bonefish Grill YouTube channel. Crafted the grand opening plan for all Bloomin' Brands restaurants. Delivered 1,290 print and online placements resulting in over 500 million unique media impressions in 2012. Awarded Team Member of the quarter for Bloomin Brands.



Walker Brand Communications

• Tampa, Florida

• Program Marketing Manager

  • Apr 2006 - Jun 2007

  WALKER BRAND COMMUINICATIONS, Tampa, FL 2006-2007 Program Marketing Manager Development, implementation and production of branding programs for high-end real estate developer clients. This would include strategic brand development, account planning, budget allocation and execution of branding campaigns. Implementated and managemed all elements of the brand plan including sales center critical paths, sales graphics, on-site sales center signage, print ads, video production, Led website development, SEO/SEM strategies and digital advertising. Lead to all outsource vendor resources. Direct Reports included Creative Team, Traffic Manager and Production Assistant.



Checkers & Rally’s Drive-In Restaurants

• United States
• Restaurants
• 700 & Above Employee

• Director Of Creative Services/Marketing Manager

  • Feb 2003 - Apr 2006

  Reporting directly to the Vice President of Marketing, both positions required strong cross-functional communication in order to deliver successful promotional plans for 200 corporate and 600 franchise-owned locations. As the Director of Creative Services, successfully managed national advertising and PR agencies that delivered consistent promotional messaging across the system. Built and managed an in-house agency that focused on sports sponsorships and localization of national programs. Cross-functioned with other departments to create and develop promotional offers that delivered ROI. Led national advertising agency in the development of television, radio and print campaigns. Orchestrated an in-house agency on the customization of national programs. Direct reports included entire in-house advertising agency (staff of 10) As Marketing Manager, led implementation and execution of promotional and public relations campaigns. Developed and distributed operational and marketing field communications for each promotional program. Instituted Manager Incentive programs. Established Franchise Co-op local marketing campaigns. Led sports sponsorship programs including the Tampa Bay Buccaneers, The Miami Dolphins, The Atlanta Falcons and the Indianapolis Colts , as well as numerous motorsports programs including the official hamburger of NASCAR partnerships with Indy Racing such as sponsorship of the Indy 500 and Brickyard 400.