Beth Sorensen
Marketing and Public Programs Officer at Blacktown Arts- Claim this Profile
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Bio
Credentials
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Plain English Training
Plain English FoundationNov, 2022- Nov, 2024 -
Accessible Arts Training: Disability Confidence Training
Accessible ArtsOct, 2022- Nov, 2024 -
Digital Advertising and Marketing 101: The Complete Guide
UdemyApr, 2022- Nov, 2024 -
Working with Children Check
NSW Office of the Children's Guardian
Experience
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Blacktown Arts
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Australia
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Museums, Historical Sites, and Zoos
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1 - 100 Employee
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Marketing and Public Programs Officer
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Jul 2022 - Present
· Managing the seasonal and school holiday creative workshop program from end to end, including planning, programming, marketing and communications, procurement, ticketing, delivery and evaluation · Developing and presenting free hands-on activities for children and young people alongside visual arts programming to provide pathways into relevant themes and ideas · Managing and facilitating onsite school visits to The Leo Kelly Blacktown Arts Centre including guided tours and participatory activities in line with visual arts programming · Developing and fostering relationships with key stakeholders, sponsors, partner organisations and artists · Managed the 2022/23 Blacktown City Art Prize and Young Artist Prize from end to end including marketing and communications, sponsorship, managing entries, facilitating judging, artwork registration, artwork sales and acquisitions, procurement, and event management. The Blacktown City Art Prize is an art prize and exhibition offering $20,000 worth of prizes open to artists across Australia · Supporting on general marketing where required including website, social media, eDM, design, copywriting, sub-editing, Eventbrite and evaluation Achievements · Organised first free Family Day event for the Arts Centre in Term 4 2022, offering various creative activities including chalk drawing outside, collage, clay play and rock painting, resulting in visitation of 150+ people from across Blacktown City · Leading on 2022/23 Blacktown City Art Prize which included over 500 entries and 71 artists selected for exhibition in 2023. For this edition, we offered supported entries for First Nations practising artists for the first time, with one supported artist being selected as a finalist. We also aimed to make this edition more accessible for people with disability, through additional support with entries for artists with disability and larger artwork wall labels and a large print catalogue for the exhibition. Show less
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Biennale of Sydney
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Australia
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Artists and Writers
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1 - 100 Employee
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Social Media Coordinator
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Aug 2021 - Jun 2022
· Managing Facebook, Instagram, LinkedIn, YouTube, Tiktok and Twitter accounts · Creating content for social media and eDM including graphics, Instagram Reels, Tiktok, gifs and short-form videos using Canva and Adobe Creative Cloud · Writing short-form copy for social media · Developing and implementing a social media calendar for consistent content sharing particularly throughout the exhibition period to increase following, engagement, and reach, resulting in increased visitation · Scheduling content for social media platforms using Sprout Social and Meta Creator Studio · Collating social media, eDM and website analytics, tracking growth via Sprout Social, Iconosquare and Google Analytics, writing monthly reports on digital marketing analytics and assisting with acquittals and reports · Building and designing content in Wordfly for enewsletters and solus eDM for invitations, reminders, feedback and more · Managing and updating website content on Wordpress CMS · Customer service/Front of House working at the Information Hub as part of the 23rd Biennale of Sydney Achievements · Increased total social following by 6% from August 2021 to June 2022 · Achieved 6.8m impressions across Facebook, Instagram, Twitter and LinkedIn (paid and organic) from August 2021 to June 2022 · Increased Instagram following by 15.5% from August 2021 to June 2022 · Implemented Instagram Reels and Tiktok into social media strategy to increase reach, engagement and visitation · Assisted with influencer campaign, enlisting four content creators to produce content for the 23rd Biennale of Sydney, achieving reach of over 2m · Assisted with the coordination of additional digital content across 85+ exhibition participant webpages for the 23rd Biennale of Sydney, including creating anchor tag links and QR codes and implementing the digital content on each webpage Show less
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Blacktown Arts
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Australia
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Museums, Historical Sites, and Zoos
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1 - 100 Employee
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Marketing Assistant
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Feb 2019 - Aug 2021
· Managing social media platforms, website (Wordpress) and eDM (Mailchimp) including scheduling (Sprout Social) · Developing, writing and editing written and visual content for social media, eDM and website · Designing graphics for social media, website, eDM and printed collateral using Canva and InDesign · Developing and designing fortnightly e-newsletter · Facilitating design and print of collateral · Managing online databases · Setting up and managing ticketing for events and workshops on Eventbrite · Moderating and cultivating online community of artists on Facebook · Facilitating communications and marketing through Blacktown City Council · Collating social media, website and eDM analytics and reporting to management and stakeholders · Fostering relationships with stakeholders and partners · Producing video content and facilitating production through Shootsta Achievements · Assisted with the facilitation and implementation of 360° virtual reality tours for two exhibitions during Covid-19 pandemic and lockdown · Implemented changes to the website to make it more user-friendly and accessible Show less
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Gallery Lane Cove & Creative Studios
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Australia
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Arts & Crafts
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1 - 100 Employee
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Intern
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Dec 2018 - Feb 2019
Public programs, marketing, admin and visitor services. Public programs, marketing, admin and visitor services.
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Education
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2018 - 2021
UNSW
Master of Curating and Cultural Leadership, Art History, Criticism and Conservation -
2014 - 2016
UNSW
Bachelor’s Degree, Art Theory -
2014 - 2015
CATC Design School
Graphic Design, Unfinished -
2005 - 2010
Crestwood High School
HSC
Community
