Experience

Lake Lawn Resort

• United States
• Hospitality
• 1 - 100 Employee

• Marketing Manager

  • Mar 2023 - Present

  In this creative and dynamic role, I work across multiple digital media platforms, including the social media and digital communications landscape. Contributions and constant monitoring of the resort’s website, along with daily input into the resort’s marketing plan, are essential. My key duties and responsibilities include: - Lead digital, social media, mobile, email, and online strategy for the company, and direct guest experience, CRM, data analytics, video, and other related projects. - Work under the direction of the Director of Marketing on digital creation, calendars, and execution among the marketing team and oversee all digital and promotional campaigns and marketing initiatives for the resort. - Provide broad-scope social media strategy and works closely with the Director of Marketing, who manages the content and daily engagement on all social media platforms for the resort. - Manage digital guidelines, benchmarks, and new practices to grow followers, engagement, and impressions to achieve resort marketing goals. - Lead, manage, and analyze guest experience and feedback via data analytics, email marketing, and research. - Work closely with IT and Resort Operations across digital components of brand marketing, event marketing, content development, creative, media, advertising, and communications. - Plan and implement media inclusive of PPC, video, mobile, and social media advertising - Manage organic search engine performance and goal-setting based on site impressions, click-through rates, traffic, conversions, and other relevant data. - Stay up-to-date with the latest trends, metrics, and changes with SEO with an effort to understand how they interact and influence one another to better optimize the organization's marketing initiatives. - Work closely with all departments to ensure proper information, guarantees, and arrangements are made in order to establish and maintain group satisfaction Show less



Fathom Digital Manufacturing

• United States
• Industrial Machinery Manufacturing
• 100 - 200 Employee

• Marketing Communications Strategist

  • Apr 2022 - Mar 2023

  In this position, I was responsible for content marketing strategy across Fathom’s manufacturing facilities, establishing the organization’s editorial voice, channel selection, and distribution. I specialize in content planning, development, design, production, analysis, management, and measurement. Key responsibilities include: • Planning and executing web, SEO/SEM, database marketing, email, social media, and display advertising campaigns. • Working cross-functionally to constantly create results-driven campaigns and experiments driving awareness, improving conversions, generating quality leads, retaining customers, and increasing engagement. • Conducting content audits to recommend optimization of content, including but not limited to content strategy, SEO, content tagging, and categorizing. • Brainstorming new and creative growth strategies through digital marketing. • Directing, building, and maintaining our social media presence and managing dialogue/engagement. • Writing medium to long-form content for Fathom’s website, resource center & blogs. • Setting and updating guidelines for the tone, style, and voice of all brand content and serving as a critical copy reviewer, providing quality feedback on marketing department materials. Show less



The Douglas Stewart Company

• United States
• Wholesale
• 1 - 100 Employee

• Marketing Communications Specialist Supervisor

  • Jul 2021 - Apr 2022

  -Manage direct reports to ensure that all work is completed at a high level of quality, meets the project objectives, and is completed on time and within budget. Additionally, help coach and mentor direct reports to help them further develop their skill sets and provide a qualitative and quantitative contribution to the team and company.-Meet regularly with Marketing Director to discuss strategies, results, and initiatives tied to marketing and sales objectives for their own and their direct report’s clients.-Develop and execute marketing plans for our vendors which may include the following: advertising, email, websites, sales collateral, social media programs, contests & promotions, publications and/or trade shows and events.-Work with a team of Graphic Designers to create and execute marketing projects.-Work with the Marketing Projects Coordinator to provide cost estimates for projects to team members in a timely manner. -Manage budgets for assigned clients and work collaboratively with Marketing Director and Product Managers to achieve marketing and sales revenue targets.-Ensure that the company’s corporate branding is executed as appropriate in all communications and to execute projects that promote the company, as well as the products we represent, through press releases, corporate advertising, and the company website. Show less

• Marketing Communications Specialist

  • Apr 2018 - Apr 2022

  In this role, I oversee projects in the retail segment and strategize with key vendors by determining marketing objectives based on yearly budgets. My key responsibilities include:• Create unique and personalized marketing plans for strategic vendors while maintaining contact between departments to enhance marketing objectives.• Edit and proof content for overall accuracy across marketing pieces.• Review email campaigns and publications to ensure content is relevant and adheres to company standards.• Manage campus events for strategic vendors Show less



Full Compass Systems

• United States
• Retail
• 1 - 100 Employee

• Web Populator (E-Commerce Merchandising)

  • Jan 2016 - Apr 2018

  • Optimize product copy and imagery for B2C/B2B electronics reseller • Write SEO copy for promotional landing pages • Create social media content for Facebook, Instagram, and Twitter • Manage social media contests • Analyze social media results • Write copy for mail catalog • Optimize product copy and imagery for B2C/B2B electronics reseller • Write SEO copy for promotional landing pages • Create social media content for Facebook, Instagram, and Twitter • Manage social media contests • Analyze social media results • Write copy for mail catalog



Reynolds Oliveira Law Office

• Madison, Wisconsin Area

• Executive Assistant (Temporary)

  • Jul 2015 - Oct 2015

  • Managed appointment schedule for principal attorney • Answered phones, directed inquiries, and handled all mailings • Oversaw construction project to ensure work was consistent with expectations and on schedule for upcoming move • Manage social media activity • Managed appointment schedule for principal attorney • Answered phones, directed inquiries, and handled all mailings • Oversaw construction project to ensure work was consistent with expectations and on schedule for upcoming move • Manage social media activity



Anaala

• Madison, Wisconsin Area

• Guest Care Coordinator

  • Sep 2013 - Jul 2015

  • Booked and confirmed appointments with clients, maintained schedules of 18 service providers • Conducted billing and invoicing of all client services and products • Managed inventory of spa products • Handled bank deposits • Exceeded sales goals by an average of 30% • Won 75% of contests for highest sale total of retail products • Booked and confirmed appointments with clients, maintained schedules of 18 service providers • Conducted billing and invoicing of all client services and products • Managed inventory of spa products • Handled bank deposits • Exceeded sales goals by an average of 30% • Won 75% of contests for highest sale total of retail products



Paradise Mista Spa

• Gurnee, IL

• Spa Supervisor

  • Jun 2009 - Aug 2013

  • Oversight of 12 employees, including hiring, scheduling, and processing payroll • Maintained inventory of spa products • Created monthly promotions and planned special events - exceeded retail sales goals by 50% • Increased sales by 25% through social media marketing , including Living Social and Groupon • Implemented employee incentives to increase sales - surpassed service add-on goals by 40% • Oversight of 12 employees, including hiring, scheduling, and processing payroll • Maintained inventory of spa products • Created monthly promotions and planned special events - exceeded retail sales goals by 50% • Increased sales by 25% through social media marketing , including Living Social and Groupon • Implemented employee incentives to increase sales - surpassed service add-on goals by 40%