Beth Pfefferle
Vice President, Marketing at Redpoint Global Inc.- Claim this Profile
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Bio
LinkedIn User
Beth posses a unique combination of marketing savvy and leadership. She excels at developing brands and taking companies to the next level through strategic marketing efforts. As my manager, I always felt like she gave the right amounts of motivation, clarity and trust in her team to execute on ideas. She is a great coach and mentor and I am truly glad I had the chance to work with her.
Amelia Morrill
Beth was the leader of our small but mighty marketing team, and as such she grew Modo's marketing efforts from almost nothing to a full-fledged, modern, and efficient marketing operation. As a team member it was incredibly exciting to see the number and quality of our leads and marketing tactics improve exponentially over a very short period of time. I also personally learned so much from Beth's expertise around launching and managing products, effective messaging, and lead workflows and sales/marketing processes. One of the best compliments we received as a team was from someone who assumed our marketing team was significantly larger than reality because of the quantity and value of marketing efforts -- and that's all to Beth's credit. I can highly recommend Beth as a manager and marketing leader.
LinkedIn User
Beth posses a unique combination of marketing savvy and leadership. She excels at developing brands and taking companies to the next level through strategic marketing efforts. As my manager, I always felt like she gave the right amounts of motivation, clarity and trust in her team to execute on ideas. She is a great coach and mentor and I am truly glad I had the chance to work with her.
Amelia Morrill
Beth was the leader of our small but mighty marketing team, and as such she grew Modo's marketing efforts from almost nothing to a full-fledged, modern, and efficient marketing operation. As a team member it was incredibly exciting to see the number and quality of our leads and marketing tactics improve exponentially over a very short period of time. I also personally learned so much from Beth's expertise around launching and managing products, effective messaging, and lead workflows and sales/marketing processes. One of the best compliments we received as a team was from someone who assumed our marketing team was significantly larger than reality because of the quantity and value of marketing efforts -- and that's all to Beth's credit. I can highly recommend Beth as a manager and marketing leader.
LinkedIn User
Beth posses a unique combination of marketing savvy and leadership. She excels at developing brands and taking companies to the next level through strategic marketing efforts. As my manager, I always felt like she gave the right amounts of motivation, clarity and trust in her team to execute on ideas. She is a great coach and mentor and I am truly glad I had the chance to work with her.
Amelia Morrill
Beth was the leader of our small but mighty marketing team, and as such she grew Modo's marketing efforts from almost nothing to a full-fledged, modern, and efficient marketing operation. As a team member it was incredibly exciting to see the number and quality of our leads and marketing tactics improve exponentially over a very short period of time. I also personally learned so much from Beth's expertise around launching and managing products, effective messaging, and lead workflows and sales/marketing processes. One of the best compliments we received as a team was from someone who assumed our marketing team was significantly larger than reality because of the quantity and value of marketing efforts -- and that's all to Beth's credit. I can highly recommend Beth as a manager and marketing leader.
LinkedIn User
Beth posses a unique combination of marketing savvy and leadership. She excels at developing brands and taking companies to the next level through strategic marketing efforts. As my manager, I always felt like she gave the right amounts of motivation, clarity and trust in her team to execute on ideas. She is a great coach and mentor and I am truly glad I had the chance to work with her.
Amelia Morrill
Beth was the leader of our small but mighty marketing team, and as such she grew Modo's marketing efforts from almost nothing to a full-fledged, modern, and efficient marketing operation. As a team member it was incredibly exciting to see the number and quality of our leads and marketing tactics improve exponentially over a very short period of time. I also personally learned so much from Beth's expertise around launching and managing products, effective messaging, and lead workflows and sales/marketing processes. One of the best compliments we received as a team was from someone who assumed our marketing team was significantly larger than reality because of the quantity and value of marketing efforts -- and that's all to Beth's credit. I can highly recommend Beth as a manager and marketing leader.
Experience
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Redpoint Global Inc.
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United States
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Software Development
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100 - 200 Employee
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Vice President, Marketing
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Sep 2023 - Present
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fullcast.io
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United States
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Software Development
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1 - 100 Employee
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Head Of Marketing
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Mar 2022 - Jul 2023
Fullcast is a GTM Planning Platform that keeps revenue operations running smoothly and sales teams operating at full strength, even when plans are constantly changing. With Fullcast, users build territories in days and then continuously make updates in response to changing market conditions, so that strategy is always aligned with execution. Fullcast is a GTM Planning Platform that keeps revenue operations running smoothly and sales teams operating at full strength, even when plans are constantly changing. With Fullcast, users build territories in days and then continuously make updates in response to changing market conditions, so that strategy is always aligned with execution.
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DataKitchen
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United States
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Software Development
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1 - 100 Employee
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Vice President, Marketing
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Nov 2019 - Mar 2022
Led a team of B2B marketers responsible for evangelizing a new DataOps product category and educating our customers about our DataOps Platform. Responsible for all marketing channels including branding, content marketing, demand generation, product marketing, and more. Led a team of B2B marketers responsible for evangelizing a new DataOps product category and educating our customers about our DataOps Platform. Responsible for all marketing channels including branding, content marketing, demand generation, product marketing, and more.
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Sungage Financial
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United States
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Financial Services
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1 - 100 Employee
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Vice President, Product Marketing
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Jan 2017 - Oct 2018
Sungage Financial is a fintech company that offers a solar loan platform to residential solar installers, so that their customers can finance solar and energy-efficient home improvements. As VP of Marketing, I led all B2B marketing activities, including branding, product, content, and customer/channel marketing. Sungage Financial is a fintech company that offers a solar loan platform to residential solar installers, so that their customers can finance solar and energy-efficient home improvements. As VP of Marketing, I led all B2B marketing activities, including branding, product, content, and customer/channel marketing.
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Modo Labs
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United States
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Software Development
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1 - 100 Employee
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Vice President, Marketing
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Aug 2014 - Dec 2016
Modo Labs offers an enterprise-scale mobile engagement and communication platform. Regardless of technical skill set, Modo's enterprise and higher ed users can quickly create powerful and sophisticated mobile app experiences that connects audiences with essential information when they need it, where they need it. As the Marketing VP, I built the marketing department from the ground up and managed all B2B lead generation efforts, including product positioning, branding, content, website, email, SEO, social media, digital advertising, product marketing, tradeshows, conferences and webinars. Show less
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Boston Organics
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United States
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Food and Beverage Services
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1 - 100 Employee
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Co-Founder & Director of Marketing
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Aug 2008 - Aug 2014
Co-founded company that delivers fresh organic produce to offices and residences through the Boston area. Boston Organics is a Certified B Corporation, meaning that the company uses the power of business to solve social and environmental problems. Led all marketing efforts, including branding and B2C/B2B programs. Company was successfully acquired in 2020. Co-founded company that delivers fresh organic produce to offices and residences through the Boston area. Boston Organics is a Certified B Corporation, meaning that the company uses the power of business to solve social and environmental problems. Led all marketing efforts, including branding and B2C/B2B programs. Company was successfully acquired in 2020.
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Smith+Nephew
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United Kingdom
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Medical Equipment Manufacturing
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700 & Above Employee
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Senior Group Product Market Manager
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Apr 2002 - Jun 2007
Smith & Nephew Endoscopy is a global leader in minimally-invasive surgical techniques, with a focus on joint repair. As Senior Group Product Market Manager, I led the global launch and marketing of a new hip arthroscopy franchise unit. Key responsibilities included product marketing and portfolio strategy, product launch, market development, market research, competitive analysis, pricing, customer advisory board management and KOL development, cross functional team management, content development, sales training, and customer education. Show less
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Somnus Medical Technologies
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Real Estate
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Senior Product Marketing Manager
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Oct 1999 - Oct 2001
I led all product marketing and branding efforts for start-up medical device company with ground-breaking products in otolaryngology. Company was acquired by Gyrus Medical (now Olympus). I led all product marketing and branding efforts for start-up medical device company with ground-breaking products in otolaryngology. Company was acquired by Gyrus Medical (now Olympus).
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Quattro Consulting
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United States
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Business Consulting and Services
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1 - 100 Employee
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Strategy Consultant/Team Leader
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Apr 1998 - Oct 1999
Developed sales and marketing strategies for start-up medical device and life science companies. Developed sales and marketing strategies for start-up medical device and life science companies.
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Education
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Harvard University
Bachelor's degree, Psychology -
Wharton Business School
MBA, Finance, General
Community
