Beth McWilliams

Senior Marketing Manager at Hachette Children's Group
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Contact Information
us****@****om
(386) 825-5501
Location
London, England, United Kingdom, GB

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Deolu King

Beth is simply amazing. There is no project, strategy or problem that is too big or small for Beth to manage. I've been inspired and impressed with Beth's constant professionalism, her clam exterior in challenging situations and her creative way with words both written and oral.

Priya Chauhan

Beth was one of the most talented professionals I’ve ever worked with. During her time at Essence, I saw her hone her natural charisma and intelligence to become a thoughtful, solutions driven and energetic leader. She had a lasting impact on the team - identifying areas of opportunity, as well as developing and embedding social best practices. She is greatly missed!

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Credentials

  • Facebook Certified Buying Professional
    Facebook Blueprint
    Sep, 2018
    - Oct, 2024
  • Google Analytics Individual Qualification
    Google

Experience

    • United Kingdom
    • Book and Periodical Publishing
    • 100 - 200 Employee
    • Senior Marketing Manager
      • Nov 2019 - Present

    • United Kingdom
    • Advertising Services
    • 1 - 100 Employee
    • Freelance Copywriter
      • Jul 2019 - Sep 2019

      The Click Hub are an independent digital marketing agency offering a range of services including SEO, PPC and Social Media Management.• Execute SEO across a range of SMBs through industry-specific blogs, digital PR and the development of optimised website copy. The Click Hub are an independent digital marketing agency offering a range of services including SEO, PPC and Social Media Management.• Execute SEO across a range of SMBs through industry-specific blogs, digital PR and the development of optimised website copy.

    • United States
    • Advertising Services
    • 700 & Above Employee
    • Associate Director
      • Feb 2018 - Jul 2019

      Essence is a full-service data and measurement driven Group M agency that manage $3.6B annual media spend across a strong B2B and B2C client base that includes Google and BT. • Led a team of seven Paid Social specialists responsible for a third of Essence’s Paid Social activation, equating to £8million+ annual media spend, across Facebook, Instagram, Twitter, Snapchat and LinkedIn. Client remit included the Financial Times, Peloton, NFL Game Pass, Eurosport and the International Olympic Committee.• Within a fast-paced environment, managed the execution of media activity across clients ensuring that team output was of a high standard and deliverables were on time, on brief and on budget to meet a clear objective.• Responsible for the team’s growth and development, providing each individual with actionable feedback both in quarterly review cycles and weekly 1-1s. In addition, mentored three employees across the business on their personal and professional development.• Played a key role in defining agency best practices across brand building and sales driving objectives through close collaboration with media partners.• Crafted and delivered proposals as a media specialist within a cross-discipline pitch team to secure new business. This involved immersing myself within a new sector, understanding market challenges and devising strategies to overcome these in a short period of time.• Liaised with senior stakeholders across the business to understand respective priorities. In addition, built and maintained external relationships with clients and media partners.

    • Media Account Manager
      • Feb 2017 - Jan 2018

    • Senior Account Executive
      • Apr 2016 - Jan 2017

    • Account Executive
      • Jul 2015 - Mar 2016

    • United Kingdom
    • Advertising Services
    • 1 - 100 Employee
    • Freelance Copywriter
      • Sep 2014 - Jul 2015

      The Click Hub are an independent digital marketing agency offering a range of digital marketing services including SEO, PPC and Social Media Management.• Execute SEO across a range of SMBs through industry-specific blogs, digital PR and the development of optimised website copy. The Click Hub are an independent digital marketing agency offering a range of digital marketing services including SEO, PPC and Social Media Management.• Execute SEO across a range of SMBs through industry-specific blogs, digital PR and the development of optimised website copy.

    • United Kingdom
    • Staffing and Recruiting
    • 700 & Above Employee
    • Administrator/Reception Temp
      • May 2012 - May 2015

      Office Angels is a UK-based recruitment consultancy that source secretarial, administration and office staff.• Temporary roles undertaken for Office Angels ranged from general office administration, including reception roles in companies such as Devon and Cornwall Probation, Templars Solicitors, AGI Media, Sparex Ltd, Hidden Hearing and Three, to working on the Facilities Helpdesk at Three.• Ad hoc assignments also completed include wedding and corporate event catering and working backstage as a Dresser at the Royal Windsor Fashion Show.

    • Candidate Consultant
      • May 2012 - Apr 2014

      Following positive feedback from a range of office assignments, I was employed as a Candidate Consultant during University holidays. My role involved:• Sourcing candidates across a range of temporary and permanent roles, including interview screening.• Designing a branch marketing plan to identify opportunities to engage with new and existing clients, which led to an increase in branch competitions and client engagement.

    • United Kingdom
    • Retail
    • 500 - 600 Employee
    • Marketing Assistant
      • Jun 2014 - Sep 2014

      The Entertainer is a multichannel toy retailer in the UK, with 160+ stores and products available online at TheToyShop.com. Contract role during university summer holidays.• Successfully implemented a process which streamlined incoming and outgoing store merchandise and POS material.• Market research, proofreading marketing materials• "Christmas in July" event set-up• General administration tasks The Entertainer is a multichannel toy retailer in the UK, with 160+ stores and products available online at TheToyShop.com. Contract role during university summer holidays.• Successfully implemented a process which streamlined incoming and outgoing store merchandise and POS material.• Market research, proofreading marketing materials• "Christmas in July" event set-up• General administration tasks

    • United States
    • Entertainment Providers
    • 700 & Above Employee
    • Work Experience Placement
      • Jul 2013 - Jul 2013

      Lionsgate is a global content leader creating films, television series, digital products and linear and over-the-top platforms that reach audiences around the world. During my University holidays, I completed two work experience placements at Lionsgate.• Supported marketing team with a range of tasks, including market research for upcoming pitches.• Reviewed potential scripts and wrote up critiques for Acquisition meetings.• Assisted with crafting award entry submissions for the “Best DVD Campaign” and “Best Online Campaign” of the year Screen Awards.• Attended meetings with the marketing team regarding the sales and distribution strategy for new releases.

    • United States
    • Entertainment Providers
    • 700 & Above Employee
    • Work Experience Placement
      • Jul 2012 - Jul 2012

    • Sales Assistant
      • Apr 2010 - Feb 2012

      Daniel is a UK department store established in 1901 with its flagship store situated in central Windsor. Daniel is a UK department store established in 1901 with its flagship store situated in central Windsor.

Education

  • University of Exeter
    Bachelor of Arts (B.A.), English Literature
    2012 - 2015
  • St Mary's School, Gerrards Cross
    A Levels, English Literature, History, Mathematics
    2007 - 2012

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