Beth Katuszka

Brand Manager at Yeo Valley Organic
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Location
Bristol, England, United Kingdom, UK

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Credentials

  • The Fundamentals of Digital Marketing
    Google Digital Garage
    May, 2020
    - Sep, 2024
  • One Step Beyond
    John Lewis
    Aug, 2013
    - Sep, 2024
  • City & Guilds Level 2 Diploma in Retail Skills
    -
    May, 2013
    - Sep, 2024

Experience

    • United Kingdom
    • Food and Beverage Services
    • 1 - 100 Employee
    • Brand Manager
      • Jun 2022 - Present

      - Manage and support with a range of projects through numerous workstreams helping to improve brand equity. - Co-ordinating the Yeo Valley Brand Teams budget- Managing and Supporting Press Inbox- Working effectively with PR and Digital Project agencies- CRM - content development including concept, planning, design and implementation to grow YVO audiences and drive engagement - Managing Internal Communications for Yeo Valley Organic employees- Digital Communications Support - assisting with copywriting, proof reading, planning and shooting content. - Events, Sponsorship, PR Bursts - Assisting with large campaigns including: RHS Chelsea Flower Show, Valley Fest, Product Launch Event in London and Groundswell.- Press Relations - Supporting Head of Communications on external communications with PR enquiries, requests and statements.Major projects - launching new regenerative farming website, Nice to Meet Yeo (internal comms series), building employee benefits, new product development press releases, monthly Brand Team update and useful news bulletin email, Yeo Got This! video production and storyboard, FAQ document for regenerative farming subjects e.g. mob grazing and bokashi, Show less

    • Marketing & Communications Officer
      • Apr 2021 - Jun 2022

      - Supporting media and public relations enquiries, requests, releases and statements. - Creating great quality content and supporting media opportunities and brand messages. - Create and deliver compelling, engaging copy and content to support brand communication activities from press releases, digital content and copy to briefings and reports. - Monitoring, analysing, and collating press coverage and media. - Day to day support of press office activity, managing databases, and responding to journalists. - Supporting and liaising with licensees' communications and marketing ensuring Brand Guidelines are followed. Coordinating communication meetings and organising annual/channel plan. - Supporting both social and digital marketing with producing content and copywriting. Show less

    • Advertising Services
    • 1 - 100 Employee
    • Account Manager
      • Oct 2019 - Apr 2021

      Core responsibilities include strategic planning and research, time management, working on multiple projects at once, managing budgets and resource effectively. Working on world class capability in shopper marketing, 3D design and immersive XR/web technologies with global brands such as Nestle, Purina, Energizer, Imperial, KP Snacks, Accolade Wine and Evergreen. Projects include pop-up experience stores, virtual reality, store flythrough videos, apps and websites. Highlights include working on the Quality Street pop-up stands, Kit Kat Chocolatory at John Lewis stores and new POS artwork for Energizer. Show less

    • Junior Account Manager
      • Jan 2019 - Oct 2019

    • United Kingdom
    • Public Relations and Communications Services
    • 1 - 100 Employee
    • Account Executive
      • Jan 2018 - Jan 2019

      BLUE was awarded Outstanding Specialist Public Relations Consultancy at the 2018 CIPR Awards. Personally working with seven clients in a busy agency. Creating Twitter banks, social media content for BLUE and clients, producing media and coverage reports, organising/co-ordinating webinars, pitching and distributing press releases. Key skills include time management, using own initiative, effective communication and being a team player. Awarded Employee of the Quarter. BLUE was awarded Outstanding Specialist Public Relations Consultancy at the 2018 CIPR Awards. Personally working with seven clients in a busy agency. Creating Twitter banks, social media content for BLUE and clients, producing media and coverage reports, organising/co-ordinating webinars, pitching and distributing press releases. Key skills include time management, using own initiative, effective communication and being a team player. Awarded Employee of the Quarter.

    • United Kingdom
    • Hospitality
    • 700 & Above Employee
    • Junior PR Executive
      • Sep 2017 - Jan 2018

      First point of contact for the press office managing press, customers and general enquiries through multiple channels i.e. phone or email. Producing weekly press cuts and monthly media board. Selling into national and regional news desks. Proof reading press releases. Supporting the team with hotel launches. Creating a monthly PR dashboard highlighting key brand messages and coverage. Launching the new Instagram account. First point of contact for the press office managing press, customers and general enquiries through multiple channels i.e. phone or email. Producing weekly press cuts and monthly media board. Selling into national and regional news desks. Proof reading press releases. Supporting the team with hotel launches. Creating a monthly PR dashboard highlighting key brand messages and coverage. Launching the new Instagram account.

    • United Kingdom
    • Motor Vehicle Manufacturing
    • 700 & Above Employee
    • Product Affairs Assistant
      • Jul 2015 - Jul 2016

      12-month placement year, corresponding with journalists on a daily basis, maintaining the Vauxhall media website, helping to co-ordinate press fleet loans, preparing/running photo-shoots and helping with product launches/motor shows. Working on a variety of tasks on a normal day, always meeting deadlines. Monitoring and editing the coverage tracker on excel. Editing and distributing press releases and producing briefing packs to a very high standard that were ready to distribute to UK based journalists. Unique opportunity of shadowing digital marketing team with the filming of their bark assist advert. Show less

    • United States
    • Aviation and Aerospace Component Manufacturing
    • 700 & Above Employee
    • Marketing Communications Intern
      • Jun 2015 - Jun 2015

      Working with GE at the International Paris Airshow. Being part of the communications team, helping to prepare, organise and run the GE Chalet at the show. This involved working in Paris for three weeks preparing welcome packs, updating spread sheets, schedules, employee itinerary and organising the chalet inventory. During the Air show I was part of the front of house team welcoming guests and ensuring they were registered to attend meetings. Working with GE at the International Paris Airshow. Being part of the communications team, helping to prepare, organise and run the GE Chalet at the show. This involved working in Paris for three weeks preparing welcome packs, updating spread sheets, schedules, employee itinerary and organising the chalet inventory. During the Air show I was part of the front of house team welcoming guests and ensuring they were registered to attend meetings.

    • United Kingdom
    • Retail
    • 700 & Above Employee
    • Customer Service
      • Oct 2013 - Mar 2015

      Recruited on part time basis during the busy Christmas trading period and subsequently retained. - Able to deal with large volume of customers with a high level of customer service. - Able to work efficently with minimal supervision, easily adapted to point of sale system. - Promoting duties of the "MyWaitrose" card. - Gained compliments for my customer service skills. - Additional duties processing, preparing and serving in the Waitrose Cafe Recruited on part time basis during the busy Christmas trading period and subsequently retained. - Able to deal with large volume of customers with a high level of customer service. - Able to work efficently with minimal supervision, easily adapted to point of sale system. - Promoting duties of the "MyWaitrose" card. - Gained compliments for my customer service skills. - Additional duties processing, preparing and serving in the Waitrose Cafe

    • Marketing Communication Intern
      • Apr 2013 - Aug 2013

      Assisted with GE Aviation bi-annual Paris International Airshow stand. - Implementing a brand new invitation software for GE colleagues to attend the Paris International Airshow and provide personal details. - Launched a help section for the program. - Created an internal leaflet for the event detailing vital information for GE employees. - Communicated with suppliers and clients to organise photo-shoots, travel arrangements, payment, schedules and meetings. - Produced budget spreadsheets monthly for the department. - Researched numerous locations to host meetings during the DSEI 2013 event at ExCel London. Show less

    • United Kingdom
    • Truck Transportation
    • Sales Assistant
      • Jun 2009 - Aug 2013

      Initially for a one week work experience, I gained a part time position in the Women's Accessories Department at the age of 15, becoming a full time employee during my gap year. Working within the Women's Accessories Department: - Promoting the John Lewis Partnership Card - Providing exceptional customer service, to meet sales targets - Merchandising displays to create interest in new items - Preparing/Organising Sales by pricing and displaying stock - Creating a training booklet to help fellow colleagues train in certain areas e.g. sunglasses I also requested to further my skills and knowledge by working in the beauty department, children's wear, women's wear and the espresso bar. I have received an award called ‘One Step Beyond’ for outstanding customer service and a City and Guilds Level 2 Diploma in Retail Skills. Show less

Education

  • Canterbury Christ Church University
    Bachelor of Arts - BA, Public Relations, Media & Marketing
    2013 - 2017
  • Canterbury Christ Church University
    Additonal Contemporary Language Studies, French Studies, French Studies
    2013 - 2014
  • St Brendan's Sixth Form College
    A-Level
    2010 - 2012
  • John Cabot Academy
    GCSE's
    2005 - 2010

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