Beth Kalusniak
Family Ambassador/Communications at Bloomfield Hills Schools- Claim this Profile
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Bio
Experience
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Bloomfield Hills Schools
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United States
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Education
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500 - 600 Employee
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Family Ambassador/Communications
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Oct 2017 - Present
Provide personalized service via phone calls, emails, and tours (450+ to date) to recruit current and prospective families through a deep and broad understanding of all aspects of BHS, student opportunities, and personnel across the district.Write news articles and social media items (200+ to date) for district publications and capture accompanying photographs or create associated graphics to spotlight district points of pride. Compose speeches and awards presentations.Collaborate with colleagues and district departments to plan and host multiple community events, including Camp Expos, Open Houses, and Kindergarten Information Nights.Serve as recording secretary for Board of Education meetings.
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Bloomfield Hills Swim and Tennis
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United States
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Wellness and Fitness Services
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General Manager
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2012 - Present
Steered a beloved local resource out of bankruptcy and through a rebranding into a profitable business for new owners, regaining the community’s trust, and selling more than 550 memberships since 2012.Direct all operations, maintain pool and facilities, oversee a staff of 25, work extensively with multiple vendors, write and manage facilities contracts. Maintain the club website and create all marketing, print, and social communications on a minimal budget. Steered a beloved local resource out of bankruptcy and through a rebranding into a profitable business for new owners, regaining the community’s trust, and selling more than 550 memberships since 2012.Direct all operations, maintain pool and facilities, oversee a staff of 25, work extensively with multiple vendors, write and manage facilities contracts. Maintain the club website and create all marketing, print, and social communications on a minimal budget.
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Cross of Christ Lutheran Church
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United States
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Religious Institutions
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1 - 100 Employee
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Children's Education Director
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Aug 2006 - May 2018
Wrote and edited weekly curriculum for three different programs; handled all communications to parents, members, and prospective attendees; conducted research, surveys, and focus groups.Trained and managed 25+ weekly volunteers, 7 child care staff members, and 1 student intern.Implemented user-friendly technology, including electronic check-ins, online registrations, and e-ticketing as part of events ranging from 5 to 500 attendees.Reimagined, rebranded, and grew the summer VBS program from 50 to more than 110 participants.
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Marketing and Communications Director
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Feb 2015 - Aug 2016
Published a weekly bulletin, created brochures, wrote and distributed email blasts, maintained membership lists, managed inventory, worked with suppliers, and completed cost-benefit analyses.Led a full website platform change and redesign.
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Executive Assistant to the Senior Pastor
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Jan 2013 - Jun 2014
Conducted staffing reviews and hiring, revised staff organization roles, analyzed plans and contracts.Performed a facility review and led the design process for multiple space renovations.
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Metropolitan Life
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Romania
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Insurance
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200 - 300 Employee
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Project Manager
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1995 - 1998
Managed multiple consulting teams and projects in the Detroit-area and upstate New York, allocated resources, and cultivated client relationships both locally and nationally.Wrote and presented new business proposals to prospective clients around the country.Participated in strategic planning processes that involved gathering marketing data, reviewing and selecting software, and analyzing statistical quality assurance methods.
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Project Leader
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1993 - 1995
Responsible for the overall administration of General Motors’ integrated life and disability system.Represented GM at policy meetings and served as an advisor to GM on system needs.Monitored audit compliance and system costs and worked with executives to resolve any serious issues.
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Project Consultant
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1991 - 1993
Assisted in the development of GM’s integrated life and disability system by writing procedures, testing output, coordinating audits, and resolving system errors.
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Education
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Oakland University
Master of Business Administration - MBA, Human Resources Management and Management of Information Systems -
Hope College
Bachelor of Arts - BA, Communications and Political Science -
Hope College
Bachelor's degree, Communications and Political Science