Experience

Mediflix

• United States
• Wellness and Fitness Services
• 1 - 100 Employee

• Creative Director

  • Feb 2021 - Present



BADINK (Beth Anderson Design)

• Greater Seattle Area

• President

  • Jan 1998 - Present

  Consult with clients from healthcare, hospitality, pharmaceutical, travel, retail and consumer goods industries to provide strategic and/or hands-on creative direction. Establish each project’s creative vision and manage creative projects from conception to completion. Manage coding contractors and mentor up to five designers using Adobe Photoshop, Illustrator and InDesign. Industry Awards Selected for multiple awards for website designs, including the Gold Award from Hermes Creative Awards, Outstanding Website 2017 from Web Awards and the National Mature Media Award. Rutherford Benchmarks’ Maxus Sparkling Wine Metal Label Designed packaging for a new sparkling wine, intended to sell for $12.99. Conceptualized use of a metal label, an unprecedented design feature, prompting the winery to increase the bottle price to $24.99. Conducted market analysis. Sourced metal, adhesive and ink solutions. Product earned a five-star rating at Wolfgang Puck restaurants and was served in American Airlines’ first-class cabins. Isani Startup Branding Positioned a new business to reflect the owner’s personalities and vision; startup provides market research analysis, focus group facilitation and message crystallization. Developed a logo and business cards, built the website and created Word and PowerPoint templates. Appreciated for leading a fun and engaging process, listening carefully and developing effective design solutions. Carnival Advertising Met with Carnival to discuss a t-shirt design and walked out with the entire international advertising account. Created sophisticated and well-received designs for print ads, brochures, travel agent collateral, and t-shirts. Clients Boca Raton Resort and Club, The Breakers, Carnival, CCC, Club Med, Doral Resort, Edelman Leather, Gulfstream Racetrack, Humanize (CenterLight, Reputation Institute, Soteer), Hyundai Department Stores, Isani, Ritz Carlton, Rutherford Benchmarks, Sabah Fine Art, SAMS, and Seattle Girls School. Show less



MADesign, LLC

• Greater Seattle Area

• Senior Designer

  • Sep 2010 - Dec 2017

  Designed environmental graphics, architectural patterns, branding, signage and packaging for design consultancy specializing in retail and mixed-use architectural projects in Asia. Created designs in collaboration with 3D artists. Created color and materials palettes. Managed local talent and oversaw communications with partner firms. Clients Golden Hill in Vietnam, Guoson Center in Shanghai and Landmark Department Store in Manilla. Designed environmental graphics, architectural patterns, branding, signage and packaging for design consultancy specializing in retail and mixed-use architectural projects in Asia. Created designs in collaboration with 3D artists. Created color and materials palettes. Managed local talent and oversaw communications with partner firms. Clients Golden Hill in Vietnam, Guoson Center in Shanghai and Landmark Department Store in Manilla.



ghg | greyhealth group

• United States
• Advertising Services
• 1 - 100 Employee

• Creative Director and Designer, Osprey, ImSci and Phase V Divisions

  • Aug 1998 - Sep 2012

  Established strategic positioning and branding for healthcare and pharmaceutical clients. Launched products, including FDA review materials, patient education and professional communications. Developed continuing medical education (CME) tutorials. Reviewed client briefs and product data. Collaborated with writers, producers and project managers. Created wireframes, conceptualized creative strategies and designed solutions. Designed logos and web assets. Sourced or created project imagery. Produced and presented interactive web interfaces. Created business presentations and pitches for C-level executives, often acting as primary presenter. Bayer Xofigo – Radium 223 Created the Xofigo Challenge, an interactive iPad app, to explain the science behind Bayer’s new treatment for advanced prostate cancer. Designed a user interface in Java that defined the brand’s overall look; created wireframes, animations and art elements. Bexsero Infographics Conceptualized a dynamic infographics series to foster interpretation and visualization of meningitis disease progression. Rolled out infographics with the first meningitis-B vaccine approved for babies. Clients Bausch + Lomb, Bayer, Boehringer Ingelheim, Bristol Meyers Squibb, CorMedix, GSK, Johnson & Johnson, LaserSight, Leo, Merck, Nicoderm, Novartis, Pepcid AC, Pfizer, Plavix, Roche, Sanofi, Shire, Solvay and Wyeth. Show less



Cox Advertising

• United States
• Business Consulting and Services

• Senior Art Director

  • Jan 1996 - Jun 1998

  Steelcase Launched Details, Steelcase’s accessories division. Directed creative for several design firms. Designed corporate advertising and collateral. Marriott Hotels & Resorts Redesigned in-room guest communications for Marriott Hotels worldwide, including guest directories, in-room dining and cup holders. Established design standards for all franchised restaurants. Clients American Airlines, Architectural Digest, Business Week, Forte Hotels, Health Magazine, Marriott Hotels and Resorts – Worldwide, Personal Computing, Scientific American, Steelcase and York Luggage. Industry Awards Addy Award, Strathmore Gold, Consolidated Papers – Award of Excellence and Association of Graphic Arts – Award of Special Merit. Show less