Experience

Quickbase

• United States
• Software Development
• 700 & Above Employee

• Marketing Operations Manager

  • Nov 2021 - Present

  Remote - collaborate with sales and marketing teams and operationalize ideas and concepts - create and optimize processes for efficiency, scalability, and standardization - utilize tech stack to maximize lead potential and move lead through the sales funnel



Maui Jim Sunglasses

• United States
• Retail Luxury Goods and Jewelry
• 500 - 600 Employee

• Marketing Specialist, Corporate Gifts

  • Jul 2017 - Nov 2021

  Peoria, Illinois Area • Develop and refine marketing goals, pricing strategies, promotional activities and branding in consultation with management staff. • 143% increase in event inquiries • Work with individual sales team members to set sales and marketing strategies for specific territories throughout the world. • Main Salesforce administrator responsible for clean up, entry and full utilization to help forecast and execute marketing and sales plans and goals. • Creation, management and execution of… Show more • Develop and refine marketing goals, pricing strategies, promotional activities and branding in consultation with management staff. • 143% increase in event inquiries • Work with individual sales team members to set sales and marketing strategies for specific territories throughout the world. • Main Salesforce administrator responsible for clean up, entry and full utilization to help forecast and execute marketing and sales plans and goals. • Creation, management and execution of campaign schedules, in collaboration with creative design, IT, digital team and product team to ensure the accuracy and coordination of all campaign details. • Strategy and execution of almost 2.5 million emails per year sent through Bronto Marketing Automation including workflows, data analysis and optimization. • Ensure all Corporate Gifts marketing materials are aligned with Maui Jim brand guidelines and consistent with key messaging. • Create and execute the division's videos, white papers, catalogs, paid and trade advertising and editorials. • Create and manage industry articles with publication authors and editors to set Maui Jim as a corporate and experiential gifting leader. • Monitor targeted campaigns to ensure ongoing success through regular performance reporting, data analysis and optimization. • Stay current with industry trends by conducting market analysis and research to identify trends and opportunities. • Manage online presence including website, search engine optimization, search engine marketing (paid search/PPC), press releases, videos, email campaigns, company blog and social media, working with relevant internal and external support teams as necessary. • Technology MarTech Focused: Salesforce, Wordpress, Oracle Bronto, SAP Upscale Show less



Simantel

• Advertising Services
• 100 - 200 Employee

• Project Manager

  • Mar 2015 - May 2017

  Peoria, Illinois Area • manage tasks, timelines, and deliverables for multiple projects concurrently from concept to delivery, while making deadlines and staying within budget • collaborate with Marketing Automation and digital team to schedule and strategize overall concepts and new initiatives that follow the brand’s message and overall goals • align marketing efforts on a global level for North America, Europe, Africa, and the Middle East in the Global Construction Infustruction line within… Show more • manage tasks, timelines, and deliverables for multiple projects concurrently from concept to delivery, while making deadlines and staying within budget • collaborate with Marketing Automation and digital team to schedule and strategize overall concepts and new initiatives that follow the brand’s message and overall goals • align marketing efforts on a global level for North America, Europe, Africa, and the Middle East in the Global Construction Infustruction line within Caterpillar • communicate with clients on a regular basis with project status and expectations • manage and organize $1.32 million of media placements in 2016 • regularly update a Caterpillar microsite through Wordpress Show less



COUNTRY Financial®

• United States
• Insurance
• 700 & Above Employee

• Marketing Events and Seminar Specialist

  • Jul 2013 - Mar 2015

  Bloomington/Normal, Illinois Area - Research, recommend, and execute experimental marketing programs/seminars in identified markets - Venue execution Recommend and line up leaders and celebrity speakers to provide recognition and interest in COUNTRY. - Develop marketing approach and promotion of events



Arthritis Foundation

• United States
• Non-profit Organizations
• 400 - 500 Employee

• Director of Special Events

  • Aug 2011 - Jul 2013

  Peoria, Illinois Area • organize logistics, marketing, and sponsorship for 3 major fundraising events throughout the year • generate, maintain, and build relationships with sponsors • recruit and manage committee members and interns • work with media relations including on air interviews, press - releases, and PSAs • increased the Jingle Bell Run revenue by 43% to $78,500 and the Arthritis Walk by 52% to $16,000



Embassy Suites

• United States
• Hospitality
• 700 & Above Employee

• Executive Meeting Manager

  • Feb 2008 - Aug 2011

  • coordinated details and created banquet event orders for each events/meetings held at the facility • negotiated and organized financing for each • presented at Western Illinois University’s Professional Development Conference • received 94% on the Sales Department Quality Assurance Survey in March 2009



Embassy Suites Hotel and Conference Center

• Catering Manager

  • Aug 2009 - Oct 2010

  • scheduled meetings and overnight rooms for corporate and social group events • negotiated contracts • managed events through planning, presentation, and collection stages



Easter Seals/Timber Pointe Outdoor Center

• Guest Service Coordinator

  • Jul 2007 - Feb 2008

  • scheduled and prepared all meetings, conferences, and weddings • team course facilitator • public relations and marketing to promote the new facility • presented to Illinois State University Kinesiology and Recreation classes